Press release
India Herbal Tea Market Report 2025 | Growth, Trends, and Forecast by 2033
The India Herbal Tea Market reached a size of INR 1,931.8 Crore in 2024. It is projected to grow to INR 6,180.3 Crore by 2033, representing a CAGR of 13.10% over the forecast period 2025-2033. The growth is driven by rising demand for functional flavored beverages, new flavor launches, and increasing health consciousness among consumers.
STUDY ASSUMPTION YEARS
➤ Base Year: 2024
➤ Historical Year/Period: 2019-2024
➤ Forecast Year/Period: 2025-2033
INDIA HERBAL TEA MARKET KEY TAKEAWAYS
➤ Current Market Size: INR 1,931.8 Crore in 2024
➤ CAGR: 13.10%
➤ Forecast Period: 2025-2033
➤ Growing consumer awareness about herbal tea's health benefits, including reduced inflammation, enhanced immunity, and lower cancer risk, propels market growth.
➤ The market is fragmented with numerous regional and international players, allowing moderate new entrants.
➤ Mixed blend herbal tea dominates, favored for combination ingredients and nutritional properties.
➤ Online stores represent the largest distribution channel due to accessibility and customization options.
➤ North India is the largest regional market driven by urbanization and health consciousness.
Sample Request Link: https://www.imarcgroup.com/india-herbal-tea-market/requestsample
MARKET TRENDS
The India herbal tea market has witnessed rapid growth due to increasing demand for functional and flavorful beverages. The launch of contemporary flavors, such as lemongrass, ginger, and turmeric blends, fuels consumer interest. Additionally, the rise in health consciousness coupled with preference for minimal stimulant effects has popularized herbal tea consumption. The trend toward alternative beverages over traditional caffeinated tea is significant, reflecting changing lifestyles.
Another trend is the consumer inclination toward mixed blends (herbs and herbs, herbs and flowers, herbs and fruits) for their combined health benefits and taste profiles. The preference for smaller pack sizes, especially packs up to 120 grams, aligns with the expensive nature of herbal tea and consumer trial patterns. Packaging innovations like resealable pouches further enhance product appeal.
The distribution channel trend favors online stores, holding the largest market share due to varied brand availability, packaging sizes, and ease of ordering customized options. This trend is augmented by the expansion of e-commerce platforms, providing consumers access to diverse herbal tea products nationwide.
MARKET GROWTH FACTORS
A key growth factor is the rising health consciousness among Indian consumers. Herbal teas contain polyphenols linked to reducing tumor growth risk and chronic diseases like diabetes and high cholesterol. Their rich vitamin and antioxidant content attracts consumers striving for long-term health benefits. Such benefits contribute to the expanding consumer base across India.
The market also benefits from increased disposable incomes and urbanization, making herbal tea accessible via offline and online retail platforms. The ease of availability and convenience encourage regular consumption and experimentation with new flavors, supporting sales growth.
Product innovation in flavors and packaging is another growth driver. Introduction of flavored variants ranging from traditional chai blends to exotic ingredient combinations expands consumer choice. Packaging improvements like zippered pouches with hang holes and spouts enhance usability, boosting market adoption among families.
MARKET SEGMENTATION
Type:
➤ Mixed Blend
➤ Herbs and Herbs
➤ Herbs and Flower Tea
➤ Herbs and Fruits
➤ Others
➤ Single Blend
➤ Flower Tea
➤ Herbs
➤ Fruit
Description: The market segmentation by type distinguishes between mixed blends, which combine various herbs, flowers, and fruits, and single blends composed of individual ingredients, catering to diverse taste preferences and health benefits.
Pack Type:
➤ Pouches
➤ Jars/Cans
➤ Tea Bag
Description: Packaging formats include flexible pouches favored for resealing and storage convenience, jars or cans suited for premium presentation, and traditional tea bags for ease of use.
Pack Size:
➤ Upto 120 Grams
➤ 250 Grams
➤ Others
Description: Pack sizes vary to meet consumer buying behaviors; smaller packs up to 120 grams are preferred due to the higher cost of herbal tea, while larger sizes cater to bulk buyers.
Distribution Channel:
➤ Supermarket and Hypermarket
➤ Online Stores
➤ Convenience Stores
➤ Specialty Stores
➤ Others
Description: Herbal tea is distributed through a range of channels from traditional supermarkets to specialized and online stores, with online stores leading due to product variety and customization options.
Region:
➤ South India
➤ North India
➤ West and Central India
➤ East India
Description: The market divides regionally with specific states detailed within each zone, reflecting diverse consumption patterns across India.
REGIONAL INSIGHTS
North India is the dominant region in the India herbal tea market. This leadership is driven by increasing health consciousness, widespread availability through e-commerce, and accelerated urbanization with the migration of rural populations to cities. Specific states include Delhi NCR, Uttar Pradesh, Haryana, Rajasthan, and Punjab.
Ask analyst of customized report: https://www.imarcgroup.com/request?type=report&id=10247&flag=E
KEY PLAYERS
➤ Associated British Foods PLC
➤ Dabur India Limited
➤ Dharmsala Tea Company
➤ Goodwyn Tea
➤ Hain Celestial Group
➤ Hindustan Unilever Ltd.
➤ Organic India Pvt. Ltd.
➤ Sresta Natural Bioproducts Pvt. Ltd.
➤ Tata Consumer Products
➤ Teabox
➤ Typhoo India Tea Limited
➤ Yogi Tea
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
ABOUT US
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
CONTACT US
IMARC Group,
134 N 4th St. Brooklyn, NY 11249, USA,
Email: sales@imarcgroup.com,
Tel No: (D) +91 120 433 0800,
United States: +1-201971-6302
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