New Report Reveals Europe Running Gear Market at USD 13.03 Billion in 2024 with 7.05% CAGR Growth to USD 24.82 Billion by 2033

Market Overview

The Europe running gear market was valued at USD 13.03 Billion in 2024 and is forecasted to reach USD 24.82 Billion by 2033. It is projected to grow at a CAGR of 7.05% during the forecast period of 2025-2033. The market growth is driven by increasing health awareness, fitness event participation, and active lifestyle focus, along with advances in wearable technology and lightweight materials.

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Study Assumption Years

Base Year: 2024
Historical Year/Period: 2019-2024
Forecast Year/Period: 2025-2033

Europe Running Gear Market Key Takeaways

Current Market Size: USD 13.03 Billion in 2024
CAGR: 7.05%
Forecast Period: 2025-2033
Growth is propelled by rising preventive healthcare awareness and increased running participation across Europe.
Urban infrastructure improvements encourage daily running among consumers.
Demand for gender-specific running gear is increasing due to more women participating in fitness activities.
Integration of smart technologies like sensors and GPS in running gear enhances user experience.
Environmental awareness is boosting eco-friendly and circular production models in running gear.
Expansion of direct-to-consumer and digital retail channels is reshaping market distribution.

Market Growth Factors

The Europe running gear market is driven by the growing trend of preventive healthcare & wellness among the population. The public and private sectors promote exercise since health-conscious consumers are encouraged to exercise regularly for long-term benefits. This has led to a boom within running for recreation and fitness. Hyundai's largest 'Run to Progress' campaign happened in July 2024. It united running events across France, Spain, Portugal, and Austria. The campaign promoted running and active living. It followed the principles of sustainability and inclusivity. City-sited jogging tracks and workout classes further ease this culture of daily running.

Brands are responding to the increase of women participating in sport and fitness by producing running equipment for the female body that is focused on comfort and performance; brands are also investing in research and development to accommodate for varying body types and personal preferences. Interest in smart technology and sustainable practices caused more growth, because consumers seek running gear. The gear contains sensors, GPS tracking and real time feedback to assist with data-driven training. For example, Sealskinz's performance-based Run range featuring ultralightgear launched around August 2024 and features such technologies as Aquasealz, UV protection, and reflective elements.

Environmental issues lead manufacturers to use post-consumer recycled or biodegradable materials in clothing and footwear and regional European brands develop circular production through transparent sourcing practices. These trends toward consumers who care about the environment, brand loyalty, and sustainable long-term market growth also cause the adoption of DTC and digital-first retail strategies where brands invest more in e-commerce and other digital customer engagement functionalities. These trends also serve to further support market growth.

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Market Segmentation

Analysis by Product:

Running Footwear: The largest segment at 35.9% of the market in 2024, valued for performance enhancement and injury prevention, driven by advanced cushioning, stabilization, and popular running events.
Running Apparel
Running Accessories
Fitness Trackers

Analysis by Gender:

Male: Leads with approximately 49.8% market share in 2024, attributed to higher participation in structured running and endurance activities, with more performance-oriented gear availability.
Female
Unisex

Analysis by Distribution Channel:

Specialty and Sports Shops: Leading channel with around 35.4% market share in 2024, offering expert guidance and personalized service including gait analysis and product trials.
Supermarkets and Hypermarkets
Department and Discount Stores
Online
Others

Regional Insights

Germany dominates the Europe running gear market with over 25.4% market share in 2024. This leadership is due to a strong sports culture, well-established fitness infrastructure, and high consumer spending on athletic products. The country's extensive urban parks, running trails, and regular major marathons coupled with leading domestic sportswear manufacturers contribute to continuous product innovation and brand loyalty.

Recent Developments & News

November 2024: Adidas introduced the Supernova Rise 2, featuring a new breathable and secure sandwich mesh upper.
October 2024: Swiss brand On and South Korean brand Post Archive Faction (PAF) released the Current Form 2.0 collection, focusing on trail running and harsh terrain footwear.
August 2024: German brand PUMA launched the MagMax NITRO everyday running shoes with NITROFOAM technology and a 46mm heel height.
January 2024: French company Salomon launched the recyclable INDEX.03 running shoes, improving midsole materials and using recycled polyester.

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Key Players

Nike, Inc.
Adidas AG
Skechers USA, Inc.
Puma (Kering)
Under Armour®, Inc.
Garmin Ltd.
Amer Sports, Inc.
Columbia Sportswear Company

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