United States Decorative Paints and Coatings Market, Industry Analysis 2025 | Masco Corporation, Axalta Coating Systems Ltd., Akzo Nobel N.V., RPM International Inc., Jotun A/S

DataM Intelligence has released its latest report on the "Decorative Paints and Coatings Market Size 2025," providing a detailed analysis of market trends, key growth drivers, competitive landscape, and regional insights. The report includes market size (value and volume), CAGR projections, and emerging opportunities that help businesses identify growth areas and build effective strategies. Backed by data-driven insights and future outlook, this study serves as a valuable resource for companies looking to stay competitive and capitalize on market potential.

United States: Recent Industry Developments
✅ October 2025: Sherwin-Williams launched eco-friendly decorative paints with low VOC for residential and commercial use.
✅ September 2025: PPG Industries introduced innovative coatings with enhanced durability and weather resistance.
✅ August 2025: Increasing demand for smart coatings with antimicrobial properties boosted R&D efforts.

Japan: Recent Industry Developments
✅ October 2025: Kansai Paint developed sustainable decorative coatings incorporating nanotechnology for improved finish and longevity.
✅ September 2025: Nippon Paint expanded product lines targeting urban housing and commercial interiors with aesthetic and functional coatings.
✅ August 2025: Collaborative projects focused on biodegradable and low-impact coatings supporting Japan's green building initiatives.

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Latest M&A

BASF agreed to sell its Brazilian decorative paints business to Sherwin-Williams for $1.15 billion in an all-cash transaction expected to close in H2 2025. The deal includes major brands such as Suvinil and Glasu! and covers two key production sites and about 1,000 employees, strengthening Sherwin-Williams' position in the Latin American market.​

In India, the Competition Commission approved JSW Paints' acquisition of up to 75% of Akzo Nobel India, marking a significant move in the South Asian decorative paints market aimed at expanding JSW's footprint against rivals.​

Ongoing consolidation in major markets is driven by demand growth in residential and commercial construction and the need for sustainable product portfolios.

Forecast Growth Projected:

The Global Decorative Paints and Coatings Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

List of the Key Players in the Decorative Paints and Coatings Market:

PPG Industries Inc., BASF SE, Nippon Paint Holdings Co. Ltd., Masco Corporation, Axalta Coating Systems Ltd., Akzo Nobel N.V., RPM International Inc., Jotun A/S, Kansai Paint Co. Ltd. And The Sherwin-Williams Company.

Segment Covered in the Decorative Paints and Coatings Market:

By Application:
✅ Non-Residential - 30%
✅ Residential - 25%
✅ Automotive - 15%
✅ Marine - 10%
✅ Manufacturing - 12%
✅ Others - 8%

By Type:
✅ Solvent-Based - 40%
✅ Water-Based - 50%
✅ Others - 10%

By Product Type:
✅ Enamel - 35%
✅ Primer - 20%
✅ Emulsion - 15%
✅ Wood Coating - 18%
✅ Others - 12%

By Resin Type:
✅ Alkyd - 28%
✅ Polyurethane - 32%
✅ Acrylic - 30%
✅ Others - 10%

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Regional Analysis:

The global Decorative Paints and Coatings Market report focuses on six major regions: North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa. The report offers detailed insight into new product launches, new technology evolutions, innovative services, and ongoing R&D. The report discusses a qualitative and quantitative market analysis, including PEST analysis, SWOT analysis, and Porter's five force analysis. The Decorative Paints and Coatings Market report also provides fundamental details such as raw material sources, distribution networks, methodologies, production capacities, industry supply chain, and product specifications.

Chapter Outline:

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: key insights, key emerging trends, etc.

Chapter 3: Manufacturers competitive analysis, detailed analysis of Decorative Paints and Coatings manufacturers competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 5 & 6: Revenue of Decorative Paints and Coatings in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 7: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 8: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 10: The main points and conclusions of the report.

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Recent Product Launches

Nouryon launched Expancel® XS200 microspheres at the 2025 European Coatings Show, enhancing interior decorative coatings with improved texture and insulating properties.​

AkzoNobel introduced a thermal insulation coating system in China aimed at reducing building temperatures and promoting energy efficiency.​

LANXESS showcased a wide range of high-performance, sustainable chemicals and additives for paints and coatings at ECS 2025, focusing on regulatory compliance and operational optimization.

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