Saunazilla, Finland's Iconic Sauna Lifestyle Brand, Announces Global Expansion for 2025

Finland, 11th Nov 2025 -- Saunazilla, a lifestyle brand inspired by Finland's sauna culture and national spirit, has announced plans to expand internationally in 2025. Operated by Preoni Oy, the company is based in Jyv?skyl? and Helsinki and has quickly become a household name among locals who celebrate the unique charm of Finnish life -- from the sauna lifestyle to the humor, warmth, and creativity of Finland's culture.

Founded on the values of authenticity, fun, and a deep appreciation for sauna culture, Saunazilla's slogan, "Just Finnish it!", captures the brand's playful take on what makes Finland distinctive. The company combines modern design with traditional elements of Finnish life, offering products that highlight the essence of Finland -- its saunas, cities, and sisu, the famous Finnish spirit of perseverance.

As Saunazilla prepares for its global rollout, the brand aims to share its message -- "Sauna, Finland, and Fun" -- with an international audience. From sauna T-shirts and hoodies to tote bags, coffee mugs, and canvas prints, each item reflects a sense of belonging to Finland's lifestyle. The designs often draw inspiration from Helsinki, Turku, Tampere, Lapland, and the Kalevala, connecting traditional stories and modern humor with wearable art.

Bringing Sauna Culture to the WorldThe Finnish sauna is more than just a way to relax -- it's a ritual deeply tied to the country's identity. Saunazilla celebrates this connection through its sauna lifestyle products, many of which pay homage to traditions like l?yly (the burst of steam when water hits hot stones) and the cold plunge, a refreshing Finnish practice after a hot sauna session.

With increasing international interest in sauna culture and wellness experiences, Saunazilla is well-positioned to introduce this cornerstone of Finnish living to the world. The brand's expansion comes at a time when global consumers are looking for products that not only look good but tell a story -- and Saunazilla's story is deeply Finnish.

"Saunazilla is built around the everyday magic of Finland," said Marko Simonen, CMO of Saunazilla. "Our goal has always been to bring a piece of Finnish life -- the humor, the warmth, and the love of sauna -- to everyone, wherever they are."

A Finnish Lifestyle Brand with Global AmbitionsUnlike many global apparel companies, Saunazilla stays rooted in the Finnish way of life. The brand's product collections are influenced by Finnish cities and landscapes, from the urban style of Helsinki to the natural serenity of Lapland. Designs often include witty nods to Finnish sisu, funny sayings, and parody shirts that capture Finland's lighthearted humor.

While its operations remain fully online through saunazilla.com, the company has seen growing interest from international buyers, particularly in Europe and North America. In 2025, Saunazilla plans to make its products more accessible globally, expanding its e-commerce platform to ship to new regions and offering multilingual support for customers who want to experience a piece of Finnish lifestyle at home.

The brand's international push also aims to spotlight Finland products and Finland-themed items that appeal to travelers, expats, and anyone drawn to the Nordic way of life. Whether it's a sauna T-shirt featuring l?yly, a Helsinki hoodie, or a Turku tote bag, each design embodies the idea that Finland's culture can be celebrated anywhere.

Sharing the Spirit of "Just Finnish It!"Saunazilla's approach goes beyond selling merchandise -- it represents a community of sauna enthusiasts, Finland fans, and those who appreciate creativity with character. The phrase "Just Finnish it!" reflects both the brand's sense of humor and its message of embracing life's challenges with a smile, a sauna session, and perhaps a cold plunge afterward.

As the company steps onto the international stage, it carries with it a strong message about preserving authenticity while celebrating global curiosity. Saunazilla's international expansion in 2025 will introduce not just sauna lifestyle products, but the deeper spirit of Finland -- one that blends relaxation, resilience, and a touch of humor.

For those seeking a connection to Finnish culture or simply a way to bring the sauna lifestyle into their daily life, Saunazilla invites the world to discover why Finland's favorite saying is to "Just Finnish it!"

Contact Details

Organization: Saunazilla (Operated by Preoni Oy)

Contact Person: Marko Simonen

Website: https://saunazilla.com/

Email: Send Email [https://dashboard.kingnewswire.com/release-contact/36796]

Country: Finland

Release Id: 11112536796

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