The Oregon Network of Community Health Centers Builds Identities for Each of its Three Strategies for Supporting Health Centers

The Oregon Network of Community Health Centers announced the launch of new logos representing each of its business streams.

IntegratOR, VisualizOR, and EnactOR symbolize the Network's ongoing commitment to advancing the health of communities across Oregon through three distinct strategies: collective contract negotiation, data aggregation with visualization, and participation in an Accountable Care Organization (ACO).

"The Network has grown rapidly since we first started in 2020," said Executive Director Carla Jones. "We went from collective contracting to two additional pathways for health centers to increase their efficiency and improve their reimbursement rates."

Community Health Centers (CHCs) in Oregon may participate in one, two, or all three strategies when they join the Network. "Every health center uniquely reflects the communities they serve. They might have a small patient population and really want to partner with us to increase their negotiating power with vendors, but then maybe they don't have a big Medicare population, so the ACO doesn't interest them. We wanted to clarify that folks can participate in whichever or as many of the Network's strategies that will help their community and their patients on the journey towards better health."

This new, expanded brand identity aims to improve awareness of the Network's varied service lines with a new logo for each distinct venture.

"It's like when a restaurant gives special names to each meal on the menu," said Data Strategy Director Simon Parker-Shames. "A burger is just a burger everywhere until it's the 'Give Me Your Best Shallot Burger' with a side of house sauce - the second is much more distinct and enticing because you know it's meant to satisfy a specific craving. Now our new logos match the distinct flavors of how folks can engage with us, and they can easily identify which of our options match their appetites."

For even greater consistency, the three logos visually symbolize the goals of each Network project, and each contains a verb that's also a play on words by incorporating "OR," the abbreviation for Oregon.

Here's what each new logo symbolizes:

IntegratOR - Oregon Network of Community Health Centers
With imagery of people forming a bridge across Oregon, this logo symbolizes collaboration, partnership, and the shared strength of community health centers working together.

VisualizOR - Oregon Community Health Analytics Platform
Represented by a chart rising toward progress, this logo reflects the power of data visualization to drive informed decisions and improve patient outcomes.

EnactOR - Oregon Community Health Centers' ACO
Illustrated with sturdy evergreens, this logo reflects resilience, sustainability, and the coordinated care that grows stronger when rooted in partnership.

"This new logos honor Oregon's identity while celebrating the innovation and growth happening across our health centers," said Jones. "By uniting under a cohesive visual identity with clear pathways for CHCs engage with the Network, we are inviting more people and more organizations to build healthier communities with us statewide."

With this refreshed brand family, the Network is clarifying its vision for a healthier Oregon, driven by data, collaboration, and coordinated care.

You can learn more information about the Oregon Network of Community Health Centers and its business streams here: https://oregonnetwork.org/the-networks-new-look/

623 SW Oak St., Suite 300
Portland, Oregon 97205

Phone: (503) 228-8852
Fax: (503) 228-9887
Email: info@orpca.org

About the Oregon Network of Community Health Centers

The Oregon Network of Community Health Centers (The Network) is a subsidiary of the Oregon Primary Care Association (OPCA). The Network develops, shares, and standardizes best practices among its member health centers with a focus on population health outcomes, health care quality, and the total cost of care. The Oregon Network also enables health centers from all over the state to contract together with Coordinated Care Organizations, commercial payors, Medicare, Medicaid, and other health care and social service stakeholders, to provide the best care possible for patients. The Network aggregates patient health data to reveal macro and micro trends in Oregon's health care landscape and securely stores information essential for success as an Accountable Care Organization.

This release was published on openPR.