Europe Plant-based Beverages Market to Reach USD 22.03 Billion by 2032, Driven by Health-Conscious Consumer Demand and Sustainability Trends | DataM Intelligence

The Europe Plant-Based Beverages Market reached US$9.65 billion in 2024 and is expected to reach US$22.03 billion by 2032, growing at a CAGR of 10.87% during the forecast period 2025-2032, according to DataM Intelligence.

The growth is driven by increasing consumer preference for vegan and plant-based diets, fueled by health, environmental, and ethical concerns. Innovations in flavour, fortification, and sustainable sourcing enhance appeal. Expanding retail and online distribution channels and rising lactose intolerance cases also support market expansion. Germany, the UK, Austria, and Romania are key growth markets within Europe due to strong adoption of plant-based beverages.

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Europe Emerging Markets & Trends:

-Consumer preference for fortification with proteins, vitamins, and probiotics is promoting product innovation, particularly in oat, almond, soy, and pea-based beverages.

-Leading companies such as Danone, Nestlé, Oatly, and PepsiCo are expanding their Europe portfolios with clean-label, nutrient-rich plant-based beverages addressing evolving wellness trends.

-Retail expansion via supermarkets, specialty health stores, and digital sales channels enhances product accessibility and visibility across Europe.

Mergers and Acquisitions (2025):

✅ Refresco Group BV - acquired Frías Nutrición in July 2024, boosting production capacity and diversifying its plant-based beverage offerings in Spain to cater to growing demand for sustainable and healthy drinks.

✅ Danone SA - expanded its plant-based portfolio through acquisitions and new product launches, focusing on almond, oat, and pea-based beverages targeting health-conscious consumers across Europe.

✅ Nestlé - launched vegan variants like the KitKat V bar and invested in plant-based protein drink innovations, reinforcing its market position in the growing plant-based beverage segment.

Growth Drivers:

-Increasing consumer health consciousness, lactose intolerance prevalence, and preference for sustainable and plant-derived dairy alternatives fuel market growth.

-The demand for clean-label, fortified, and allergen-free beverages drives product innovation including protein fortification, reduced sugar, and added probiotics.

-Germany holds USD 1.64 billion market size in 2025 with a CAGR of 12.7%, benefiting from demand for organic products and sustainability focus, while France and Italy also show strong CAGR above 11%.

-Major players investing in R&D include Danone, Nestlé, and Oatly, developing fortified beverages with plant proteins, vitamins, and probiotics to meet evolving consumer preferences.

Market Segmentation Analysis:

-By Ingredients

Fruits, Coconut, Vegetables, Seeds & Nuts (including Almond, Cashew, Flaxseed), Rice, and Others form key ingredient categories. Almond-based beverages hold a strong share due to nutritional benefits and taste, followed by oat, rice, and coconut varieties favored for their sustainability and allergen-friendly profiles.

-By Product

Plant-based Milk dominates with significant market share, used widely as dairy alternatives.

Juices, Smoothies, Teas & Coffee, and Others (including ready-to-drink formulations) complement the portfolio, catering to diverse consumption occasions and health preferences.

-By Type

Plain variants lead, catering to traditional milk substitute users and culinary applications.

Flavored beverages are rapidly growing, appealing to younger consumers seeking taste variety and fortified nutrition.

-By Packaging

Bottles are the primary packaging format due to convenience and resealability, dominating retail sales.

Pouches and Cans hold important niche roles, especially in single-serve and on-the-go consumption.

Others include cartons and flexible packaging increasingly adopted for sustainability.

-By End-User

Household Consumers form the largest segment, driven by increasing vegan and flexitarian lifestyles.

Food Service Industry, Cafes & Coffee Shops, Restaurants, Hotels & Resorts utilize plant-based beverages extensively for menu diversification and health-focused offerings.

Athletes and Sports Enthusiasts are a growing niche, favoring fortified and protein-enriched plant-based drinks.

-Others include institutional buyers and vending services.

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Regional Insights:

United Kingdom

-The UK plant-based beverages market was valued at approximately USD 1.39 billion in 2025 and is projected to grow at a CAGR of 13.3% through the forecast period.

-Growth is driven by a rising vegan population, awareness of food intolerances such as lactose intolerance, and a strong push for environmental sustainability and cruelty-free products.

-Retailers are expanding dedicated plant-based shelves, and start-ups are innovating with fortified and flavored plant-based drinks.

Germany

-Germany holds one of the largest market shares in Europe with a market size of about USD 1.64 billion in 2025, with a projected CAGR of 12.7%.

-Demand is fueled by consumer preferences for organic products, sustainability, and health-conscious nutrition.

-Germany benefits from strong R&D and manufacturing infrastructures for plant-based beverages.

France

-France's market was valued at approximately USD 763.7 million in 2025, with a CAGR of 11.7%.

-Consumer demand is supported by increasing adoption of plant-forward diets and government encouragement for sustainable food systems.

Italy

-Italy's plant-based beverage market size was around USD 713.9 million in 2025, growing at a CAGR of 11.9%.

-The market growth is supported by regional dietary changes and increased availability of plant-based alternatives in retail and foodservice.

Other European Markets (Spain, Sweden, Denmark, Switzerland, Luxembourg)

-Spain had a market size of USD 680.7 million in 2025 with a CAGR of 11.6%.

-Sweden's market size was USD 257.3 million in 2025, growing at a CAGR of 12.6%.

-Denmark, Switzerland, and Luxembourg show CAGR rates of around 12.2% to 12.8%, reflecting steady growth driven by health consciousness and sustainability trends.

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Competitive Landscape:

According to DataM Intelligence, the Europe Plant-based Beverages Market is moderately fragmented, with leading multinational beverage and food companies investing heavily in innovative, fortified, and clean-label plant-based options to satisfy growing health-conscious and environmentally aware consumers across the region.

Key Players
Nestlé | Danone | Hain Celestial Group, Inc. | The Coca-Cola Company | Rude Health | PepsiCo | Plenish Drinks | Huel Limited | The Healthy Protein Co | Valsoia

Key Highlights (Top 5 Key Players)

-Nestlé holds an estimated 18% market share in Europe, driven by its expansion of oat and fava bean beverage lines fortified with protein and fiber in 2025 to meet rising consumer demand for functional plant-based products.

-Danone commands roughly 15% market share, with ongoing investments in R&D for nutritional enhancement, sugar reduction, and probiotic inclusion across its popular plant-based dairy alternatives brands.

-The Coca-Cola Company has captured around 10% share through its acquisition and development of plant-based beverage brands, emphasizing sustainability and market penetration in ready-to-drink formulations.

-PepsiCo holds approximately 8% share, leveraging its global supply chain to scale innovative plant-based beverages targeting both mainstream consumers and specialty nutrition markets.

-Hain Celestial Group, Inc. accounts for near 6% market share with a focus on organic, non-GMO, and allergen-free plant-based beverages promoted under its various natural and health-oriented brands.

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