India SSP Market to Double by 2035 - Balanced Fertilization and Government Support Fuel Growth | TMR Research

The India SSP market was valued at US$ 635.4 million in 2024 and is projected to grow at a CAGR of 6.0% from 2025 to 2035, reaching approximately US$ 1,206.2 million by 2035. The market is driven by the increasing demand for phosphate-based fertilizers, government support for sustainable agriculture, and the critical role of SSP in enhancing crop productivity across varied soil types.

Single Super Phosphate (SSP) remains one of the most affordable and widely used phosphatic fertilizers in India. It provides essential nutrients like phosphorus (16%), sulfur (12%), and calcium (20%), which are vital for crop growth. As India intensifies efforts to improve soil health and agricultural output, SSP continues to hold strategic importance in ensuring balanced fertilizer usage and sustainable farming practices.

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Key Market Drivers

Rising Need for Balanced Fertilization

Indian agriculture has long relied heavily on nitrogen-based fertilizers such as urea, leading to nutrient imbalance and declining soil fertility. SSP offers a cost-effective solution by supplying phosphorus and sulfur, which are often deficient in Indian soils. Farmers are increasingly adopting SSP as an integral part of balanced fertilization programs promoted by agricultural authorities and cooperatives.

Government Subsidies and Support Programs

The Indian government's fertilizer subsidy schemes play a crucial role in promoting SSP adoption. Under the Nutrient-Based Subsidy (NBS) program, producers receive financial support to maintain affordable prices for farmers. Policies encouraging indigenous fertilizer production and soil health card initiatives have further boosted SSP consumption, especially among small and marginal farmers.

Growing Demand from the Oilseed and Pulses Sector

SSP is particularly beneficial for crops like oilseeds, pulses, sugarcane, cotton, and horticultural crops, as these require higher phosphorus and sulfur content. With the increasing cultivation of high-value crops in states like Madhya Pradesh, Maharashtra, and Rajasthan, SSP demand is expanding steadily across regional markets.

Cost-Effectiveness and Soil Enrichment Benefits

Compared to complex fertilizers such as DAP (Diammonium Phosphate), SSP is low-cost and locally produced, making it ideal for small-scale farmers. In addition to phosphorus, it enhances soil structure by improving microbial activity and calcium levels, contributing to long-term soil health.

Expansion of Domestic Manufacturing and Supply Chain Infrastructure
India has witnessed substantial growth in the number of SSP manufacturing units due to low capital investment requirements and easy availability of raw materials like rock phosphate and sulfuric acid. Improved logistics and regional distribution networks have also strengthened the accessibility of SSP across rural markets.

Market Challenges

Despite positive growth prospects, several challenges persist in the India SSP market:

Quality Variability and Adulteration: Inconsistent quality and adulterated products from unorganized players reduce farmer confidence and affect market reputation.

Competition from Complex Fertilizers: High-phosphate fertilizers like DAP and NPK blends continue to dominate in some regions, limiting SSP's penetration.

Dependence on Imported Raw Materials: India imports large quantities of rock phosphate, making SSP prices vulnerable to global market fluctuations.

Limited Awareness in Certain Regions: Farmers in northern and eastern India are still less aware of SSP's multifaceted benefits compared to nitrogen-based fertilizers.

Emerging Market Trends and Opportunities

Integration of SSP with Organic and Biofertilizers

There is a growing trend toward integrating SSP with organic manures and biofertilizers to enhance nutrient efficiency. These combinations improve soil texture and nutrient uptake while aligning with sustainable agricultural practices.

Increasing Use in Horticulture and Cash Crops

SSP's high sulfur content makes it ideal for crops like onion, garlic, chili, and oilseeds. As India's horticultural production grows, the demand for SSP-based nutrient blends is rising among commercial growers and agribusiness firms.

Technological Innovations in Manufacturing

Manufacturers are adopting improved granulation and acidulation technologies to increase product uniformity, solubility, and nutrient availability. Advanced granular SSP formulations with better moisture control are gaining traction in arid regions.

Public-Private Partnerships (PPPs) and Cooperative Expansion

Collaboration between government bodies, fertilizer cooperatives, and private manufacturers is driving distribution improvements and capacity expansion. Organizations like IFFCO, KRIBHCO, and NFL are investing in awareness campaigns to promote balanced fertilizer use.

Regional Diversification and Export Opportunities

While India remains a major consumer, the country is also exploring export potential for SSP in neighboring regions such as Bangladesh, Nepal, and Sri Lanka, where similar soil deficiencies exist.

Regional Insights

India's SSP production and consumption are geographically diverse, with key hubs located in:

Madhya Pradesh: India's largest producer and consumer of SSP, benefiting from proximity to rock phosphate mines.

Maharashtra: A leading consumer due to extensive cultivation of sugarcane, cotton, and pulses.

Rajasthan and Gujarat: Major production centers supported by well-developed fertilizer industries.

Southern States (Andhra Pradesh, Tamil Nadu, Karnataka): Growing adoption in horticultural and plantation crops.

Northern states such as Punjab and Haryana are emerging markets where farmers are beginning to adopt SSP for paddy and wheat to improve soil sulfur content.

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Competitive Landscape

The India SSP market is moderately fragmented, with a mix of public-sector undertakings, cooperatives, and private manufacturers. Leading players include:

Coromandel International Ltd
Jubilant
Khaitan Chemicals & Fertilizers Ltd
Rama Phosphates Ltd
Ostwal Group of Industries
Bhilai Engineering Corporation Ltd
Narmada Agro Chemicals Pvt .Ltd
KRIBHCO
Mahadhan (DFPCL)
Singham Bio Crop Care Pvt. Ltd.
Bohra Industries Limited
Asian Fertilizers
Mangalore Chemicals & Fertilizers Limited
Indra Industries Ltd.
Bhoomi Phosphate
Others

These companies are focusing on capacity expansion, technological improvements, and distribution partnerships with agricultural cooperatives. Increased investment in farmer education and demo programs is also helping drive adoption at the grassroots level.

Future Outlook

The future of the SSP market in India looks promising as the government and industry stakeholders align toward sustainable nutrient management and soil health improvement. Factors contributing to long-term growth include:

Expanding agricultural acreage and diversification toward high-value crops.

Policy initiatives promoting balanced fertilizer usage under the National Fertilizer Policy.

Infrastructure development and modernization of SSP production facilities.

The rise of precision farming and integrated nutrient management systems.

Private sector participation in the fertilizer supply chain and awareness programs.

By 2035, SSP is expected to play a critical role in bridging the phosphorus and sulfur deficiency gap in Indian soils, thereby improving crop yield, nutrient balance, and farm profitability.

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