US Horticultural Greenhouse Market Growth Forecast 2025-2031: Market to Reach USD 10.28 Billion Amid Rising Demand for Controlled Environment Agriculture

The Global Horticultural Greenhouse Market was valued at US$ 13.50 billion in 2024 and is projected to reach US$ 24.68 billion by 2032, registering a CAGR of 7.8% during the forecast period. This growth is propelled by rising demand for year-round fresh produce, expansion of controlled-environment agriculture, and significant advances in smart greenhouse technologies.

Emerging as a key driver in modern agriculture, the horticultural greenhouse sector emphasizes precision cultivation, resource efficiency, and sustainability. Growers are increasingly investing in hydroponics, automated climate control, and LED lighting systems to boost yield and quality while reducing inputs and environmental impact. With urbanization, changing food preferences, and global focus on food security, the horticultural greenhouse market is positioned as a vital solution for the future of high-value crop production.

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The horticultural greenhouse market involves controlled-environment structures designed for cultivating flowers, fruits, and vegetables, enabling optimal growth conditions, extended seasons, and higher-quality yields.

Key Developments :

✅ September 2025: A major collaboration was renewed between a leading Dutch greenhouse technology firm and a Japanese agricultural research institute to integrate AI-driven environmental control and robotics in greenhouse operations, enhancing automation and sustainability.

✅ July 2025: Several Japanese horticultural companies adopted advanced LED lighting and sensor-based irrigation systems to optimize crop yield and energy efficiency, marking continued progress in smart farming adoption.

✅ March 2025: Local governments launched funding programs to promote the installation of climate-controlled greenhouses to address labor shortages and support high-value crop production.

Mergers and Acquisitions

✅ August 2025: A Japanese agritech conglomerate acquired a domestic greenhouse automation startup specializing in AI-based temperature and nutrient control systems to strengthen its position in precision horticulture.

✅ May 2025: An international partnership was formed between a Japan-based agricultural equipment manufacturer and a European greenhouse construction company to co-develop modular smart greenhouse designs tailored for urban farming applications.

Market Outlook

♦ Japan's horticultural greenhouse market is expanding rapidly due to increasing demand for sustainable crop production, limited arable land, and growing urbanization.

♦ Integration of automation, data analytics, and climate-control technologies is driving efficiency and productivity.

♦ The government's strong support for smart agriculture and private sector investment in high-tech greenhouses will continue to shape the country's modern horticultural landscape.

Key Players :

Major companies operating in the Greenhouse Automation and Smart Farming Market include Hoogendoorn (US $100 million), a pioneer in climate control and automation systems; Harnois Greenhouses (US $200 million), known for durable and efficient greenhouse structures; Certhon (US $150 million), specializing in high-tech horticulture and turnkey greenhouse projects; Priva (US $250 million), a global leader in digital climate, energy, and water management solutions; Rough Brothers (US $180 million), offering advanced commercial greenhouse construction and retrofitting; and Ceres Greenhouse (US $50 million), recognized for sustainable and energy-efficient greenhouse designs. These companies are accelerating global adoption of smart and climate-resilient farming technologies, enhancing productivity and sustainability across horticulture operations.

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Market Drivers & Growth:

The demand for high-quality fruits, vegetables, and ornamental plants is increasing, driving greater investment in greenhouse cultivation. The adoption of advanced technologies such as LED lighting, automated climate control, and hydroponics is improving productivity and resource efficiency. Sustainability concerns and the need for year-round production are accelerating the shift from open-field farming to controlled-environment agriculture. Additionally, government support through subsidies and infrastructure development programs is promoting modern greenhouse farming. Rapid urbanization and the growing popularity of locally produced food are further strengthening market growth.

Regional Insights:

North America: Valued at around USD 8.4 billion in 2024, the market is driven by large-scale commercial greenhouses, automation, and urban agriculture trends in the United States and Canada.

Europe: Estimated at USD 11.9 billion in 2024, Europe remains a global leader in high-tech greenhouse development, with countries such as the Netherlands, Spain, and Italy focusing on sustainable, energy-efficient systems.

Asia-Pacific: With a market value of approximately USD 9.5 billion in 2024, the region is experiencing rapid expansion due to government-backed initiatives in China, India, and Japan that promote protected cultivation and food security.

Middle East and Africa: Although smaller in scale, this region is seeing rising investments in climate-controlled greenhouse systems to overcome water scarcity and support local food production.

Key Segments:

➥ By Covering Material: Classified into Plastic and Glass Greenhouses, each offering unique benefits in durability, light transmission, and cost-efficiency.

➥ By Produce Type: Primarily used for cultivating Fruits & Vegetables and Flowers, ensuring year-round production and quality consistency.

➥ By Application: Deployed across Commercial farming and Research & Development facilities to enhance crop yield, optimize resources, and promote innovation in horticulture.

Research Process:

Both primary and secondary data sources have been used in the Global Horticultural Greenhouse Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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