Europe Pet Food Industry Shows Robust Expansion from USD 35.6 Billion in 2024 to USD 63.2 Billion by 2033

Market Overview

The Europe pet food market size was valued at USD 35.6 Billion in 2024 and is anticipated to reach USD 63.2 Billion by 2033. The market is expected to grow at a CAGR of 6.1% during the forecast period from 2025 to 2033. Growth drivers include increasing pet ownership, expansion of e-commerce platforms, and continuous innovation and product development in pet food offerings.

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Study Assumption Years

Base Year: 2024
Historical Years: 2019-2024
Forecast Period: 2025-2033

Europe Pet Food Market Key Takeaways

Current Market Size: USD 35.6 Billion (2024)
CAGR: 6.1%
Forecast Period: 2025-2033
Increasing pet adoption and awareness of animal companionship are significant contributors to market growth.
The rise of private-label pet feed brands and urbanization supports market expansion.
Key players focus on collaborations and product innovations.
Challenges include high feed and raw material costs impacting revenue.
Opportunities lie in innovation of pet food products to meet changing consumer needs.

Market Growth Factors

Increased pet ownership is driving the pet food market in Europe. In 2022, there were 91 million households with pets in the EU. Pet humanization among pet parents is driving the purchase of pet care products, such as high value, highly functionalized, nutritious pet food with a higher quality and variety of ingredients. Hence, the growing pet population in Europe will ensure that there is high demand for pet food and consumables.

Key factors contributing to the growth of the online pet food market include growth of e-commerce platforms, increased convenience for pet parents, and availability of various pet food diets such as organic, natural grain free diets, and hypoallergenic diets. The online channel is important for busy pet parents who prefer doorstep delivery. The e-commerce segment should grow at a CAGR of 8.4% from 2024 to 2032 within Europe, and that growth should contribute to the growth of the pet food market.

Product innovators still grow as pet parents seek high-end, nutritionally complete and well-balanced food offerings that address specific dietary and functional needs including grain-free, organic, hypoallergenic and functional ingredient formulations that benefit beyond basic nutrition. For example, in 2022 Dogs Plates launched wet dog food to address obesity, aid joints, digest, and coat issues using insect protein. Such innovations can meet changing consumer demands in order to create new market possibilities.

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Market Segmentation

Breakup by Pet Type:

Dog Food: Dogs are the most common pets in Europe, requiring substantial food amounts; increasing humanization also drives demand.
Cat Food: Cats require high-protein, specialized diets, with demand growing due to nutrition sensitivity and health-focused products.
Others: Other pets such as birds, rabbits, and hamsters contribute to the market though specifics are less emphasized.

Breakup by Product Type:

Dry Pet Food: Preferred for convenience, long shelf life, and cost-effectiveness; formulated for nutritional benefits like weight and dental health.
Wet and Canned Pet Food: Provides more moisture aiding hydration; resembles home-cooked meals and is favored due to humanization trend.
Snacks and Treats: Popular among urban apartment dwellers for positive reinforcement training; convenient and portable options suit busy lifestyles.

Breakup by Pricing Type:

Mass Products: Manufactured by established brands, catering to broad income groups; widely available in supermarkets and pet supply stores.
Premium Products: Focus on natural, organic, ethically sourced ingredients; rising demand driven by pet parents investing in quality and sustainability.

Breakup by Ingredient Type:

Animal Derived: Preferred by carnivorous cats and dogs for high-quality, digestible proteins; aligned with natural diets.
Plant Derived: Increasing demand due to concerns on animal welfare and sustainability; advancement in plant-based formulas ensures nutritional adequacy.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets: Widely accessible, offering a broad range of brands and promotions that attract diverse customer bases.
Specialty Stores: Provide specialized, quality products with personalized service catering to specific pet dietary and health needs.
Online Stores: Growing in importance due to convenience, price comparison, and wide selection; appeals to busy urban consumers.
Others: Not further detailed in source.

Breakup by Country:

Germany: Strong economy and pet care industry; growing preference for premium products.
France: Preference for gourmet, natural, and premium pet food influenced by culinary culture.
United Kingdom: Humanization culture drives premium, natural, and functional pet food demand.
Italy: Not elaborated in depth in source.
Spain: Not elaborated in depth in source.
Others: Additional European countries included but not detailed.

Regional Insights

Germany, France, and the United Kingdom dominate the Europe pet food market. Germany benefits from its strong economy and established pet care industry, encouraging investments in high-quality food products. France's culinary culture influences demand for premium and natural pet food, while the UK's pet humanization trend drives demand for premium, organic, and functional pet foods. These dynamics highlight the regional leadership in market growth and premiumization efforts.

Recent Developments & News

April 30, 2024: General Mills acquired the European pet food brand Edgard & Cooper, known for organic and eco-friendly products, with projected retail sales around 100 million euros in 2023 across 13 markets.
April 10, 2024: Nestle announced plans to build a new pet food factory in Mantua, Italy, investing 472 million euros, slated to open by 2027.

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Key Players

The Nutrient Company
Totally Natural Pet Products
General Mills
Edgard & Cooper
Nestle

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