Global Tissue Paper Market Edition 2025: Industry Size to Reach USD 120.4 Billion by 2033, CAGR of 5.0%.

According to the latest report by IMARC Group, titled "Tissue Paper Market Size, Share, Trends and Forecast by Product, Raw Material, Application, Distribution Channel, and Region, 2025-2033", offers a comprehensive analysis of the industry, which comprises insights on the global tissue paper market. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global tissue paper market size was valued at USD 77.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 120.4 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033.

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Global Tissue Paper Market Dynamics:

Latest Trends in the Tissue Paper Market:

The global market for tissue paper is helping the planet and humans by showing biodegradable products. This is happening due to the market's intense rivalry. The most important brand, Seventh Generation, produces bamboo tissue paper that not only enables eco-friendly customers but also gives them softness like the traditional tissues.

A strong retail and hospitality industry supports North America in holding 28.7% of the global tissue paper market share. Kimberly-Clark's cleansing wipes made from paper are a sign of the environmental change, as the company promises to enhance sustainability by 20%. The global market for tissue paper is now seen by the companies as not just a sector of convenience, but a possibility to provide soft and green paper-based solutions for hotels, households, and offices that are modern and meet the needs. Hygiene, comfort, touch, and ecological responsibility are the key themes, which is exactly what the consumers expect.

Growth Drivers in the Tissue Paper Market:

The Tissue Paper market is estimated to reach USD 77.4 billion in 2024, partially spurred by the hospitality sector's expansion and rising disposable income. Households constitute the primary users of tissue paper, with 60% of the total. The family use of facial tissues was so enormous that it represented 50% of the market; people buy them up to have a continuous supply for their use.

The development of more eco-friendly materials has resulted in the same eco-friendly behavior with 15% less impact. Such activities as government initiatives aimed at public health and tourism are the other factors that are contributing to the growth despite the high costs of raw materials. The global Tissue Paper Market is driven by the consumer demand for hygiene and sustainability products, which is increasing in the retail, hospitality, and healthcare sectors with North America at the forefront because of its large consumer base.

Future Demand in the Tissue Paper Market:

By the year 2033, the worldwide Tissue Paper Market is anticipated to hit a staggering USD 120.4 billion. It will continue to grow at a rate of 5.0% CAGR from 2023 to 2033, which is largely due to trends like urbanization and green consumerism. Chinese hotels and Asia-Pacific hotels are both willing to pay a lot for tissue paper. In this way, upscale resorts can offer ultimate comforts and conveniences to their guests more readily.

Nevertheless, the household sub-segment is perceived to be the largest contributor due to reasons like convenience and sanitation being the major concerns. The African continent, albeit having low supply, is also expected to be a major market with its emerging economies. Working with sustainable pulp suppliers like Georgia-Pacific is one of the ways they expect their applications to be expanded. In unison, the global Tissue Paper Market is going to bring about a future that is clean and comfortable in every aspect.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Global Tissue Paper Market are Given Below:

• Asia Pulp and Paper Group (APP)
• Georgia-Pacific LLC
• Kimberly-Clark Corporation
• Procter & Gamble Company
• Hengan International Group Company Limited
• CMPC S.A.
• Cascades, Inc.
• Jukebox Print Inc.
• Paper Mart Inc.
• Svenska Cellulosa AB
• Unicharm Corporation

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/tissue-paper-market

Emerging Trends in the Tissue Paper Market:

In the short run, the worldwide tissue paper market will be dictated by Essity's success in the European market with compostable and plant-based tissue that will enable zero-waste products, and smart, anti-microbial tissue will take a share of 12% in Asia-Pacific healthcare markets. The recyclable, low-waste packaging will support the North American objectives. Our eco-efficient production is the way to go for green initiatives. The initiatives are the source of soft and sustainable products. The global market for tissue paper will surpass that for other hygiene products. It will be made possible through innovation and sustainability. Thus, it will be possible to react to both consumer and environmental needs. Needs change. The reaction is imaginative.

Tissue Paper Industry Segmentation:

Breakup by Product:

• Paper Napkin
• Paper Towel
• Facial Tissue
• Toilet Paper
• Wrapping Tissue
• Others

Breakup by Raw Material:

• Wood Free
• Wood Containing
• Recovered Fiber

Breakup by Application:

• Household
• Commercial

Breakup by Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Stores
• Others

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Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

• Market Performance
• Market Outlook
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
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