Male Grooming Products Market in India: Size, Share, Growth Trends & Forecast Report 2025-2033

According to the latest report by IMARC Group, titled "India Male Grooming Products Market Report by Product (Male Toiletries, Electric Products, After Shave Lotions, and Others), Price Range (Mass Products and Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others), and Region 2025-2033," the report presents a thorough review featuring the India Male Grooming Products Market growth, share, trends, and research of the industry.

Market Size & Future Growth Potential:

The India male grooming products market size reached USD 2.3 Billion in 2024 and expects the market to reach USD 4.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.8% during 2025-2033.

Latest Market Trends:

The Indian male grooming landscape is witnessing a remarkable transformation driven by evolving societal attitudes and heightened self-care consciousness among men. Modern Indian men are increasingly prioritizing skincare routines that go beyond basic hygiene, embracing specialized products like cleansers, moisturizers, anti-aging formulations, and sun protection. This cultural shift is particularly evident in urban and semi-urban regions where wellness-focused grooming has become an integral part of daily routines rather than occasional indulgence.

Social media platforms have emerged as powerful catalysts in reshaping male grooming behaviors. Fitness influencers and lifestyle content creators on Instagram, YouTube, and other digital channels are actively educating men about grooming techniques and product benefits. The proliferation of fitness culture has normalized male self-care, with gym enthusiasts seeking products that complement their active lifestyles. This digital influence extends beyond metropolitan cities, reaching tier-2 and tier-3 towns where traditional barriers to male grooming are gradually dissolving.

The market is also witnessing strong momentum from rising disposable incomes, particularly among young professionals and the urban middle class. Government initiatives such as the Pradhan Mantri Jan Dhan Yojana have expanded financial inclusion and access to banking services, indirectly boosting consumer spending power. According to the National Statistical Office of India, per capita net national income witnessed significant growth, creating a favorable environment for premium grooming product adoption. The widespread adoption of digital payment platforms and e-commerce has further facilitated convenient access to diverse grooming products across geographic boundaries.

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Market Scope and Growth Factors:

The scope of the India male grooming products market is expanding as traditional perceptions of masculinity evolve and men recognize personal grooming as essential for self-esteem and professional success. The market encompasses diverse product categories including skincare, haircare, shaving products, fragrances, and specialized beard grooming solutions. Beyond basic toiletries, men are now investing in premium products that address specific concerns such as oily skin, acne, dark spots, and premature aging.

The rapid expansion of organized retail channels-hypermarkets, supermarkets, and convenience stores-across the country has significantly improved product accessibility. E-commerce platforms have revolutionized market reach by offering exciting deals, secured payment methods, and convenient doorstep delivery, particularly benefiting consumers in smaller cities and towns. Online sales channels currently represent a substantial portion of revenue, with platforms enabling direct-to-consumer brands to bypass traditional distribution barriers and reach broader audiences.

Consumer preferences are shifting toward natural, clean-label, and organic product variants as awareness grows about potentially harmful chemical compounds in conventional grooming formulations. The market is responding with innovative formulations designed specifically for male skin characteristics, addressing unique concerns such as thicker skin texture and higher sebum production. Additionally, the rise of unisex and male-specific salons across the country is increasing exposure to professional grooming services and creating demand for retail products that replicate salon-quality results at home.

Recent News and Developments:

• In August 2024, Emami Ltd completed a binding agreement to acquire the remaining 49.6% stake in Helios Lifestyle Pvt Ltd for Rs 177.63 crore, securing full ownership of premium men's grooming brand "The Man Company." The brand reported revenues of Rs 185 crore with over Rs 14 crore EBITDA profitability, with e-commerce contributing 70% of total sales.
• In June 2025, Swiss-born premium men's grooming brand TAILOR'S launched in the Indian market through Looks Salon outlets nationwide, introducing products like Tea Tree Wash, Beard Balm, Styling Clay, and Post Shave Balm crafted with natural ingredients.
• In October 2024, lifestyle brand ASORT entered India's men's grooming market with the launch of the Mr. Huffman collection, featuring face washes, serums, creams, beard oils, and styling gels designed to meet growing demand for premium grooming solutions.
• According to Euromonitor International's Product Claims and Positioning data, 21% of online SKUs in the men's grooming category featured hydrating claims in 2023, signaling a rising trend toward hydration-focused products in men's skincare.
• The National Medical Commission (NMC) issued guidelines on aesthetic procedures, warning that online tutorials are inadequate training for performing procedures like hair transplantation, demonstrating governmental focus on ensuring safer grooming solutions.

Comprehensive Market Report Highlights & Segmentation Analysis:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India Male Grooming Products Market Share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Segmentation by Product:

• Male Toiletries
• Electric Products
• After Shave Lotions
• Others

Segmentation by Price Range:

• Mass Products
• Premium Products

Segmentation by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

Segmentation by Region:

• North India
• West and Central India
• South India
• East India

Competitor Landscape:

The competitive landscape of the industry has been examined along with the profiles of key players operating in the market, including:

• Emami Ltd
• Hindustan Unilever Limited
• L'Oréal India Pvt Ltd
• Procter & Gamble Hygiene & Health Care Ltd
• Godrej Consumer Products Ltd
• Marico Limited
• Beiersdorf India Pvt Limited
• Colgate Palmolive India Ltd
• Reckitt Benckiser (India) Ltd
• The Man Company (Helios Lifestyle)
• Beardo
• Bombay Shaving Company

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Key highlights of the Report:

• Historical Market Performance
• Future Market Projections
• Impact of COVID-19 on Market Dynamics
• Industry Competitive Analysis (Porter's Five Forces)
• Market Dynamics and Growth Drivers
• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Market Ecosystem and Value Creation Framework
• Competitive Positioning and Benchmarking Strategies

Major Advantages of the Report:

• This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.
• Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.
• The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.

Why Choose IMARC Group:

• Extensive Industry Expertise
• Robust Research Methodology
• Insightful Data-Driven Analysis
• Precise Forecasting Capabilities
• Established Track Record of Success
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• Tailored Solutions to Meet Client Needs
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Note: If you require specific information not included in the current report, we are pleased to offer customization options to meet your needs.

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