Press release
United States Digital Agriculture Market 2025 | Growth Drivers, Key Players & Investment Opportunities
Digital Agriculture Market
Digital Agriculture Market is growing at a CAGR of 9.85% during the forecast period (2023-2030).
Key Development:
United States: Recent Industry Developments
✅ In July 2025, US Agriculture, LLC partnered with CeresAI to implement AI‐powered farmland monitoring across its portfolio, enabling real‐time crop health analytics and reducing manual field inspections. The initiative strengthens data-driven farm management and operational efficiency.
✅ In June 2025, the U.S. Department of Agriculture released its first comprehensive AI Strategy for fiscal years 2025‐26, marking a major step toward integrating artificial intelligence and digital tools into national agriculture decision-making. The strategy promotes innovation and sustainable productivity.
✅ In May 2025, a major U.S. farmland investment firm adopted advanced remote sensing and digital‐twin technologies to shift from reactive to proactive management of farmland assets, boosting transparency and oversight across multiple crop types.
✅ In April 2025, U.S. ag‐tech research highlighted how digital agriculture and AI are critical enablers for regenerative farming practices, signaling a shift toward sustainability and data-driven crop management.
Japan: Recent Industry Developments
✅ In November 2025, Internet Initiative Japan Inc. (IIJ) and Sony Semiconductor Solutions Corporation announced a joint venture to offer soil‐moisture sensors and irrigation‐navigation services for smart agriculture, set to start operations in April 2026. This initiative supports precision farming and water-efficient agriculture.
✅ In October 2025, NEC Corporation launched a digital agriculture project with the Côte d'Ivoire Ministry of Agriculture to enhance farm input distribution and stable harvests via its CropScope digital platform. The project strengthens international smart agriculture collaboration.
✅ In September 2025, KKR completed the tender offer for Topcon, securing over 80 % ownership and finalising its acquisition of the Japanese firm whose technology plays a role in smart‐agriculture and digital farming infrastructure.
✅ In August 2025, the Ministry of Agriculture, Forestry and Fisheries (MAFF) certified development and supply plans under the "Law for Promoting the Use of Smart Agriculture Technology for Increased Agricultural Productivity", boosting R&D and deployment of digital farming solutions across Japan.
✅ In July 2025, a collaboration between Hokkaido University and NTT Group kicked off to develop digital‐twin farms and autonomous robotic machinery aimed at remote monitoring and multi-robot operation for Japanese agriculture. This project advances automated and precision farming technologies.
✅ In March 2025, Topcon Corporation announced a management‐buyout (MBO) led by its CEO and supported by KKR & Co. and Japan Investment Corporation (JIC) for about USD 2.31 billion, enabling Topcon which serves agriculture, infrastructure and healthcare markets to accelerate its digital‐agriculture sensing and positioning solutions under private control.
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Key Players:
=> BASF SE, Farmers Edge Inc., Farmers Business Network, Eurofins Scientific, AgriWebb, Monsanto Company, Bayer AG, Deere & Company (US), and Syngenta AG among others.
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Key Segments:
>By Type
Crop monitoring solutions enable real-time tracking of plant health, growth, and soil conditions to optimize yields. Artificial intelligence (AI) supports predictive analytics, disease detection, and automated decision-making for farms. Precision farming integrates GPS, IoT, and data-driven tools to improve efficiency, reduce waste, and enhance productivity.
>By Application
Field mapping allows farmers to visualize land topography and crop distribution for optimized planting. Crop scouting and drone analytics help detect pests, diseases, and nutrient deficiencies early. Weather tracking, financial management, farm inventory management, and other applications support operational planning and risk mitigation.
By Region
North America leads in adoption due to advanced technology integration and precision agriculture infrastructure.
Europe focuses on sustainable and climate-smart farming solutions, with increasing use of AI and monitoring tools.
South America adoption is growing, particularly in Brazil and Argentina, due to commercial farming expansion.
Middle East & Africa are emerging markets, leveraging technology for efficient resource management and improved crop yields.
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