Press release
Japan Food Supplement Market Forecast 2025 - 2031: Market Size, CAGR & Leading Companies | DHC Corporation, FANCL, Meiji Holdings
Japan Food Supplement Market
This growth is driven by increasing consumer awareness of preventive healthcare, an aging population demanding nutritional support, rising focus on immunity and healthy aging, and innovations in personalised and condition-specific supplement formulations.
Japan: Key Industry Developments
✅ October 2025: FANCL Corporation launched a new line of plant-based botanical supplements targeting immune health and anti-aging, gaining rapid market traction.
✅ September 2025: Meiji Holdings introduced fortified protein and amino acid supplements formulated for seniors to address sarcopenia and improve quality of life.
✅ August 2025: DHC Corporation expanded its probiotic range with advanced gut-microbiome targeted strains, enhancing gastrointestinal and mental health benefits.
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Mergers and Acquisitions (2025) - Japan Food Supplement Market:
✅ Yotsuba Japan completed acquisition of a domestic nutraceutical firm specializing in omega fatty acid extraction technology to diversify product offerings.
✅ Asahi Group Foods entered a strategic partnership with Nihon Kefir Co., Ltd. to co-develop novel fermented food supplements targeting urinary and vaginal health.
✅ ORIHIRO Co., Ltd. acquired a smaller supplement manufacturer to bolster its distribution channels and expand vitamin and mineral product lines.
Key Players:
➡ Yotsuba Japan: Leading producer of botanical and omega fatty acid supplements, with a strong focus on research-driven product development.
➡ DHC Corporation: Renowned for a broad range of vitamins, minerals, and probiotics with established national distribution.
➡ Yazuya Co. Ltd.: Specialist in herbal and botanical supplements targeting traditional and modern health issues.
➡ Asahi Group Foods, Ltd.: Major player integrating functional foods with dietary supplements focusing on fermented products.
➡ FANCL Corporation: Known for clean-label, preservative-free supplements, expanding rapidly in immunity and anti-aging segments.
➡ YUWA CO., LTD.: Innovator in vitamin and mineral supplement formulations with emphasis on quality and efficacy.
➡ Meiji Holdings Co., Ltd.: Developer of fortified supplements addressing age-related health concerns.
➡ MORINAGA MILK INDUSTRY CO., LTD.: Leader in amino acid and protein supplements for sports and clinical nutrition.
➡ Nihon Kefir Co., Ltd.: Pioneer in probiotic fermented food supplements for gut and women's health.
➡ ORIHIRO Co., Ltd.: Extensive product portfolio across vitamins, minerals, and botanical-based supplements with strong retail presence.
Key FDA Approvals in 2025:
-In July 2025, Otsuka Pharmaceutical received regulatory approval for an innovative botanical supplement targeting cognitive health, enhancing its nutritional product portfolio.
-August 2025 saw FANCL Corporation gain marketing authorization for a new probiotic strain clinically proven to support gastrointestinal immunity.
-September 2025, Meiji Holdings Co., Ltd. secured clearance for a fortified amino acid-based supplement aimed at elderly sarcopenia prevention.
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Key Segments:
➥ By Ingredient: Vitamins dominate due to broad usage; Botanicals and Probiotics grow fast for niche health benefits; Protein & Amino Acids cater to sports and elderly; Omega Fatty Acids contribute to heart and brain health. Other specialty ingredients target specific conditions.
➥ By Dosage: Tablets and Capsules lead because of convenience; Liquids and Powders cater to pediatric and athletic needs; Others include soft gels for consumer preference.
➥ By Application: Gastrointestinal and Bone & Joint Health hold large shares; Anti/Healthy Aging and Brain/Mental Health grow with aging demographics; Vaginal and Urinary Tract Health gain traction among women.
➥ By Age: Adults dominate consumption; Seniors represent fastest growth due to health concerns; Children and Infants form smaller but steady segments.
➥ By Distribution Channel: Pharmacies and Drug Stores remain key; Online Retailers grow rapidly due to convenience; Supermarkets/Hypermarkets and Convenience Stores serve mass market.
Latest Industry Trends and News:
-Growth in personalized nutrition with AI-assisted supplement recommendations based on DNA and microbiome analysis.
-Rising demand for clean-label, organic, and plant-based supplements aligned with lifestyle and sustainability values.
-Increased focus on women's health with supplements targeting vaginal and urinary tract health.
-Expansion of sports nutrition and protein supplements fueled by fitness and wellness trends among younger adults.
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Market Dynamics and Growth Drivers:
-Rising health consciousness and preventive healthcare trends among all age groups propel supplement consumption.
-Increasing elderly population actively seeking dietary supplements to improve bone, joint, cognitive, and immune health.
-Innovation in supplement ingredients such as botanicals, probiotics, and omega fatty acids creates diversified consumer options.
-Expansion of online retail and specialty stores improves supplement accessibility and consumer engagement.
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