Saudi Arabia Online Travel Market Size To Surpass USD 12.3 Billion by 2033, At a CAGR of 9.90%

Saudi Arabia Online Travel Market Overview

Market Size in 2024: USD 5.3 Billion
Market Size in 2033: USD 12.3 Billion
Market Growth Rate 2025-2033: 9.90%

According to IMARC Group's latest research publication, "Saudi Arabia Online Travel Market Size, Share, Trends and Forecast by Service Type, Platform, Mode of Booking, Age Group, and Region, 2025-2033", The Saudi Arabia online travel market size reached USD 5.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.3 Billion by 2033, exhibiting a growth rate (CAGR) of 9.90% during 2025-2033.

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How AI is Reshaping the Future of Saudi Arabia Online Travel Market

● AI-driven chatbots now handle over 60% of travel inquiries in Saudi Arabia, speeding up customer service and enabling instant booking confirmations.​

● The government's AI-powered Nusuk app streamlines Umrah visa processing and trip planning, supporting millions of pilgrims with real-time updates and multilingual help.​

● Saudi online travel platforms use AI to personalize offers, improving conversion rates by analyzing user behavior and travel preferences across diversified segments.​

● AI algorithms optimize dynamic pricing for airfare and hotels, helping travel companies adjust rates instantly during peak seasons and special events.​

● Advanced AI analytics predict emerging travel trends, allowing Saudi travel firms to tailor marketing campaigns and inventory in line with shifting consumer demand.

Saudi Arabia Online Travel Market Trends & Drivers:

The Saudi Arabia online travel market is being propelled by the massive surge in religious tourism, especially with the country aiming to attract millions of Umrah pilgrims annually. The government has bolstered digital support for pilgrims through the Nusuk app, simplifying visa processing, hotel bookings, and transport arrangements. Multilingual features and real-time updates assist travelers from over 100 countries, making the Umrah planning experience seamless and encouraging more online bookings. Flexible e-visa policies and multiple-entry permits further ease travel, solidifying religious tourism as a major growth pillar for online travel services in the Kingdom.​

A second significant trend is the rapid digital transformation driven by artificial intelligence and big data analytics. Online travel agencies in Saudi Arabia now leverage AI for hyper-personalized travel recommendations based on users' preferences, search histories, and pricing trends. Investments like Salesforce's $500 million AI expansion and establishment of regional hubs in Riyadh enhance infrastructure supporting AI adoption. AI-powered chatbots and virtual assistants enable 24/7 customer support, improving booking accuracy and convenience while emerging technologies like augmented reality and blockchain foster secure, smart tourism aligned with Vision 2030.​

Supportive government policies and infrastructure investments continue to provide a fertile environment for online travel growth. Programs under the Digital Tourism Strategy focus on simplifying travel procedures through unified digital platforms connecting service providers, promoting innovation and startup growth, and encouraging sustainability within tourism. Large-scale projects such as NEOM and the Red Sea development attract both domestic and international travelers, while mobile-first booking dominates-with over 70% of reservations made via apps-illustrating a tech-savvy population that demands seamless, integrated travel experiences.​

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Saudi Arabia Online Travel Market Industry Segmentation:

The report has segmented the market into the following categories:

Service Type Insights:

● Transportation
● Travel Accommodation
● Vacation Packages

Platform Insights:

● Mobile
● Desktop

Mode of Booking Insights:

● Online Travel Agencies (OTAs)
● Direct Travel Suppliers

Age Group Insights:

● 22-31 Years
● 32-43 Years
● 44-56 Years
● Above 56 Years

Regional Insights:

● Northern and Central Region
● Western Region
● Eastern Region
● Southern Region

Recent News and Developments in Saudi Arabia Online Travel Market

● 2025 November: Major Saudi travel apps integrated augmented reality for interactive destination previews, increasing online bookings by 35% and enhancing consumer experience.

● 2025 October: ATPI introduced Africa's first AI-driven end-to-end travel platform, optimizing bookings with personalized itineraries and boosting user engagement across the Kingdom.

● 2025 September: Saudi Arabia launched an AI-powered Nusuk app, streamlining Umrah visa and travel planning, serving millions with real-time updates and personalized support.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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