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Home Standby Gensets Market Trends That Will Shape the Next Decade: Insights from Generac Launches Advanced Home Energy Storage Systems To Enhance Power Management And Efficiency

11-07-2025 08:48 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Home Standby Gensets Market

Home Standby Gensets Market

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How Large Will the Home Standby Gensets Market Size By 2025?
The market size for home standby gensets has experienced substantial growth in the past few years, with estimates projecting an increase from $4.75 billion in 2024 to $5.02 billion in 2025, reflecting a compound annual growth rate (CAGR) of 5.6%. This growth during the historical period can be traced back to factors such as enhanced power reliability, an increase in severe weather conditions, the aging electrical infrastructure, increased dependency on power, and rising healthcare needs.

How Big Is the Home Standby Gensets Market Size Expected to Grow by 2029?
The market size of home standby gensets is predicted to experience significant growth in the coming years, reaching $7 billion in 2029 with an 8.7% CAGR. The anticipated expansion from 2020 to 2029 can be linked to factors such as growing home electrification, escalating climate change and natural disasters, an aging population surge, transitioning energy systems, and an augmentation in energy resilience. Key trends projected for this period encompass the incorporation of smart technology, options for natural gas and propane fuels, the introduction of advanced transfer switches, comprehensive home backup, and the prevalence of portable standby generators.

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Which Key Market Drivers Powering Home Standby Gensets Market Expansion and Growth?
The surge in urbanization is anticipated to fuel the expansion of the home standby gensets market. This increase in urban living refers to a higher population density in cities. Home standby generators, which can maintain a steady power supply for days if necessary, are linked to a home's electrical network. The fast-paced urbanization has resulted in a greater use of home standby gensets, with urban dwellers representing a significant portion of the demand. For example, the United Nations' Department of Economic and Social Affairs anticipates that by 2050, 68% of the world's population will be living in urban areas, with drastic increases particularly in Africa and Asia. As a result, the speed of urbanization is a key driver for the home standby gensets market growth.

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What Long-Term Trends Will Define the Future of the Home Standby Gensets Market?
Key players in the home standby gensets industry, aiming to gain a competitive advantage, are focusing on the launch of high-power generators like the Home Energy Storage System range. The Home Energy Storage System (HESS) includes integrated devices capable of storing energy derived from renewable sources like the electrical grid or solar panels for use in the home. Homeowners use these systems to effectively manage energy use, promote energy autonomy, and reduce electricity costs. As an example, in September 2024, Generac Holdings, an American company that manufactures backup power production products, introduced the PWRcell 2 and the soon-to-be-launched PWRcell 2 MAX. The PWRcell 2 provides 18 kWh capacity and 10 kW maximum continuous power, enough to support multiple home loads, including a 5-ton A/C unit. The anticipated PWRcell 2 MAX will deliver 11.5 kW max power suitable for loads surpassing 200A LRA. Both systems offer seamless integration with Generac's own generators, providing dependable backup by recharging while powering the home during long-lasting outages. They also come with inbuilt integration with Ecobee intelligent thermostats for efficient home energy supervision, aiding homeowners in monitoring and reducing energy costs. The PWRcell 2 is expected to be ready by the end of the year, while the PWRcell 2 MAX will be launched in the middle of 2025.

What Are the Emerging Segments in the Home Standby Gensets Market?
The home standby gensets market covered in this report is segmented -

1) By Product Type: Air Cooled, Liquid Cooled
2) By Fuel Type: Natural Gas, Diesel, Other Fuel Types
3) By Phase Type: Single Phase, Three Phase

Subsegments:
1) By Air Cooled: Portable Air Cooled Generators, Stationary Air Cooled Generators
2) By Liquid Cooled: Residential Liquid Cooled Generators, Commercial Liquid Cooled Generators

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Who Are the Global Leaders in the Home Standby Gensets Market?
Major companies operating in the home standby gensets market include Cummins Inc., Briggs & Stratton Corp., Generac Holdings Inc., Caterpillar Inc., Honeywell International Inc., Eaton Corporation plc, Mahindra Powerol Ltd., Powerica Limited, HIMOINSA Yanmar Company, Ashok Leyland Ltd., Kirloskar Oil Engines Limited, Siemens AG, Kohler Co. Inc., Rolls-Royce Power Systems AG, MTU Onsite Energy GmbH, DuroMax Power Equipment, Atlas Corp., Doosan Portable Power, Gelec HK Limited, Aurora Generators Inc., RID GmbH, JS Power Solutions Pvt. Ltd., Champion Power Equipment Inc., Westinghouse Electric Corporation, Yamaha Motor Co. Ltd., Honda Motor Co. Ltd., Subaru Corporation, WEN Products Inc., Pulsar Products Inc., Buffalo Corporation, SUMEC Group

Which are the Top Profitable Regional Markets for the Home Standby Gensets Industry?
North America was the largest region in the home standby gensets market in 2024. The regions covered in the home standby gensets market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

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