Baby Food Market Growth Analysis 2025 | Top Companies - rieslandCampina, Hain Celestial Group, Hero AG, Mead Johnson & Company, LLC, Nestle S.A

baby food market size reached US$110.12 billion in 2024 and is expected to reach US$192.20 billion by 2032, growing with a CAGR of 7.21% during the forecast period 2025-2032

Rising birth rates across multiple regions are fueling the growth of the global baby food market. According to the United Nations' World Population Prospects, the global birth rate in 2023 stood at 17.464 births per 1,000 people, with about 132.11 million births recorded in 2022. This number is expected to increase to approximately 133.26 million by 2030.

Aldi Ireland has introduced Ireland's first private-label baby formula, Mamia First Infant Milk, now available in stores for US$10.18 (800 g). Designed for use alongside breastfeeding or as a standalone option for bottle-fed babies, the product is manufactured exclusively by Aldi. It stands as the only private-label infant formula available to consumers in Ireland.

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United States: Recent Industry Developments
✅ October 2025: Gerber (Nestlé USA) introduced a new line of organic, plant-based baby foods enriched with probiotics and omega-3s.
✅ September 2025: The FDA released updated nutritional labeling standards for infant and toddler foods to improve transparency for parents.
✅ August 2025: Plum Organics launched shelf-stable, clean-label baby food pouches with recyclable packaging to reduce plastic waste.

Japan: Recent Industry Developments
✅ October 2025: Meiji Holdings expanded its baby food range with DHA-fortified products targeting early cognitive development.
✅ September 2025: Wakodo (Asahi Group) introduced freeze-dried baby meals designed for convenience and extended shelf life.
✅ August 2025: Japanese startups focused on personalized baby nutrition using AI-based dietary analysis for infants.

Major Key Player:

Abbott Laboratories, Bellamy Organics, Danone S.A., FrieslandCampina, Hain Celestial Group, Hero AG, Mead Johnson & Company, LLC, Nestle S.A., Perrigo Company Plc. and DANA DAIRY GROUP.

Industry Developments:

In October 2024, Brainiac Foods, a leading company in brain health and wellness, announced the launch of its new Neuro+ line, now available in Target stores across the U.S. The Neuro+ range introduces advanced brain nutrition to the baby food category by incorporating Milk Fat Globule Membrane (MFGM) - a nutrient naturally found in breast milk that supports brain development and strengthens the immune system.

Similarly, in February 2024, baby formula brand Bobbie expanded its portfolio into pediatric nutrition with the introduction of two new supplements - a vitamin D supplement and a probiotic supplement, both available in drop form for easy mixing with formula. This marks Bobbie's first move beyond the infant formula segment.

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Latest M&A

The baby food sector is witnessing steady consolidation with key players like Nestlé, Danone, Abbott, and FrieslandCampina expanding portfolios through acquisitions and partnerships focused on organic and specialized nutrition.​

Kraft Heinz sold its Italian baby and specialty food unit to New Princes Group in 2025 as part of strategic portfolio realignment.​

M&A activity is driven by demand for plant-based, clean-label, and fortified baby nutrition products integrating wellness and digital health services.

Key Segments:

By Type

Milk formula - 46%: largest because infant feeding needs and high per-unit value keep formula as the dominant product.

Prepared baby food - 30%: ready-to-eat purees, jars and pouches are widely used for convenience and weaning.

Dried baby food - 15%: cereals, powdered snacks and dry mixes supply long-shelf convenience and cost-effective nutrition.

Other baby food - 9%: niche items (snacks, fortified solids, regional specialties) make up the remainder.

By Age Group

Newborn (0-6 months) - 52%: feeding intensity and formula reliance concentrate the largest spend in the earliest months.

Infants (6-12 months) - 28%: weaning and transition foods (purees, pouches) drive substantial but smaller share than newborn feeding.

Toddlers (1-3 years) - 20%: toddler snacks and follow-on foods form a steady but lower share versus infant/formula segments.

By Category

Conventional - 92%: conventional products still dominate volume and value while organic is a fast-growing niche.

Organic - 8%: organic represents a small but rapidly expanding portion (single-digit share globally, higher in developed markets).

By Packaging

Pouches - 28%: pouches lead packaging share due to convenience and surge in on-the-go usage.

Jars - 22%: traditional glass jars remain important for prepared baby foods and premium positioning.

Boxes (cartons/trays) - 18%: dry mixes and multi-pack formats commonly use boxes/cartons.

Cans - 10%: tins/cans are significant mainly for powdered formula and long-shelf products.

Others - 22%: includes sachets, tubs, flexible trays and emerging sustainable formats.

By Distribution Channel

Supermarkets & Hypermarkets - 38%: large retail chains remain the top channel for visibility, promotions and bulk purchases. Mordor Intelligence+1

Pharmacies - 12%: trusted channel for formula and specialty nutrition purchases, especially in some regions. Research and Markets

Convenience stores - 7%: small but useful for grab-and-go items and impulse buys. Global Market Insights Inc.

Online & Others - 43%: e-commerce, specialty retailers, direct-to-consumer and emerging channels together account for a large and fast-growing share

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Recent Product Launches and Innovations

Danone launched its Dairy & Plants Blend formula combining dairy and plant proteins with enhanced probiotic and immune-support ingredients.​

Nestlé introduced the Sinergity blend with six human milk oligosaccharides and probiotics targeting digestive health and cognitive development.​

BP Nutriscience introduced synbiotic gut health supplements tailored for baby nutrition in Asia-Pacific markets.​

Increasing launches of allergen-free, non-GMO, and organic certified baby foods address the demand for purity and safety

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Regional Analysis

North America holds approximately 33.0% market share of the global baby and infant packaged food market in 2025. The US and Canada dominate with strong infant nutrition awareness, regulatory standards, and high consumer preference for premium, organic baby food products. The US baby food market is expected to grow at a CAGR of 9.3% from 2025 to 2035.​

Asia-Pacific leads the market with approximately 40-42% share in 2025, driven by large infant populations, urbanization, and rising awareness of baby nutrition.​

Other regions contribute about 18-20% collectively, with rising opportunities in Latin America and Middle East emerging as growth areas.

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