Herbal Tea Market to Reach US$ 6.18 Billion by 2031, Driven by Rising Demand for Natural Wellness Beverages

United States of America - November 6, 2025 - The Insight Partners has released its latest study, "Herbal Tea Market - Global Trends and Forecast 2025-2031," highlighting that the herbal tea market size is projected to reach US$ 6.18 billion by 2031 from US$ 4.15 billion in 2024, growing at a CAGR of 6.1% during 2025-2031. The growing preference for natural, caffeine-free beverages and the expanding wellness trend are driving the market's steady growth worldwide.

Overview of the Herbal Tea Market

Herbal tea, derived from herbs, spices, and other plant materials, has become a staple in health-conscious lifestyles. Consumers are increasingly shifting toward natural products that support relaxation, digestion, and immunity. Unlike traditional teas, herbal teas are free from caffeine and are available in a wide range of flavors and blends, making them a popular beverage choice across age groups.

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With growing awareness of holistic health, the herbal tea market is flourishing as people seek alternatives to sugary and carbonated drinks. The beverage's versatility - being enjoyed hot or cold - and its alignment with clean-label trends further bolster its global appeal.

Herbal Tea Market Segmentation
By Type:
• Chamomile
• Peppermint
• Ginger
• Hibiscus
• Blends

By Form:
• Loose Tea
• Tea Bags

By Category:
• Organic
• Conventional

By Distribution Channel:
• Supermarket and Hypermarket
• Convenience Stores
• Online Retail

Key Market Drivers
1. Rising Health and Wellness Awareness: Increasing focus on preventive health and immunity-boosting ingredients is encouraging consumers to incorporate herbal teas into their routines.
2. Shift Toward Organic and Natural Products: Growing demand for organic herbal teas reflects consumers' desire for sustainable and pesticide-free products.
3. Expansion of E-Commerce Platforms: Online retail channels have made premium and specialty herbal teas accessible to global consumers, especially post-pandemic.

Emerging Trends
• Functional Herbal Blends: Manufacturers are introducing blends that target specific health benefits, such as detoxification, stress relief, and improved sleep.
• Premiumization and Innovation: The rise in luxury herbal tea brands and new flavor combinations, including exotic herbs and botanicals, are elevating the drinking experience.
• Sustainable Packaging: Companies are focusing on eco-friendly tea bags, biodegradable materials, and recyclable packaging to appeal to environmentally conscious consumers.

Regional Insights
• Asia-Pacific dominates the herbal tea market, led by traditional consumption in China, India, and Japan.
• North America and Europe are witnessing significant growth due to the rising popularity of herbal wellness drinks and plant-based lifestyles.
• South and Central America and the Middle East & Africa regions are emerging markets, with growing urban populations adopting herbal beverages as part of healthy living trends.

Leading Companies and Key Developments

Major players are focusing on product diversification, sustainable sourcing, and expanding their digital sales presence. Key companies in the market include:
• Universal Tea Company, Inc
• Harney & Sons Fine Teas
• The Hain Celestial Group Inc
• Donna McCafferty & Co LLC
• East West Tea Company, LLC
• Bigelow Tea
• Bird & Blend Tea Co.
• JADE LEAF, LLC
• Traditional Medicinals
• Tata Consumer Products Ltd

These companies are investing in research to develop new blends and health-focused teas while aligning with sustainability goals through ethical sourcing and eco-friendly packaging.

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Conclusion

The Herbal Tea Market is on a path of strong growth through 2031, supported by global wellness trends, organic product demand, and innovative product offerings. As consumers continue to prioritize health and sustainability, herbal tea will remain a symbol of modern, mindful living - bridging ancient wellness traditions with contemporary tastes.

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This release was published on openPR.