United States Internet Search Portals Market 2025 | Growth Drivers, Key Players & Investment Opportunities | Leading Companies - Google, Baidu Inc., Yahoo, Inc., Ask and Bing.

Market Size and Growth

The Global Internet Search Portals Market reached US$ 222.1 billion in 2022 and is expected to reach US$ 442.3 billion by 2030, growing with a CAGR of 15.3% during the forecast period 2023-2030.

Key Development:

United States: Recent Industry Developments

✅ In September 2025, Google LLC integrated its Gemini AI models into the Chrome Browser for desktop users in the U.S., adding AI‐driven summarization, task automation, and deeper inter‐app links. The rollout enhances user experience and supports advanced research and productivity features.

✅ In August 2025, Google introduced a "Preferred Sources" feature in the U.S. that allows users to select their favorite news sites for prioritized appearance in the Top Stories section of its search results. This empowers users to control information sources and improves content personalization.

✅ In May 2025, Google publicly launched "AI Mode" in its Google Search platform in the U.S., enabling conversational, multimodal queries (text, voice, image) and deeper research-backed responses. The feature strengthens Google's AI-driven search capabilities and user engagement.

✅ In May 2025, U.S. news publishers criticized Google's AI-rich search rollout, claiming the new AI Mode feature cuts website traffic and amounts to content "theft." The controversy highlights ongoing debates around AI integration in search engines.

Japan: Recent Industry Developments

✅ In October 2025, KDDI Corporation announced plans to partner with Google to launch an AI-powered news search service in Japan, targeted for spring 2026. The collaboration aims to improve localized search results and integrate AI-driven recommendations.

✅ In January 2025, LY Corporation (the merged entity of Yahoo Japan and LINE) launched a ¥30 billion (~USD 191 million) fund to invest in deep-tech, media, and search/portal-adjacent areas. The initiative strengthens innovation and growth in Japan's digital information sector.

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Key Players:

=> Google, Baidu Inc., Naspers, Yandex N.V., Sogou, Inc., Mail.Ru Group., Softbank Group Crop, Yahoo, Inc., Ask and Bing.

Growth Forecast Projected:

The Global Internet Search Portals Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Internet Search Portals Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Website: Operating Websites, Internet Search Websites, Others
➥ By Distribution Channel: Online, Offline
➥ By Application: Personal, Commercial, Others

Regional Analysis for Internet Search Portals Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Internet Search Portals producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Internet Search Portals revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Internet Search Portals Market?

A: In 2022, the Internet Search Portals Market was valued at US$ 222.1 billion, reflecting its strong industry presence.

Q2: How large is the Internet Search Portals Market expected to be by 2030?

A: By 2030, industry forecasts suggest the Internet Search Portals Market will grow to around US$ 442.3 billion, demonstrating significant expansion.

Q3: What is the growth rate of the Internet Search Portals Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 15.3% during the forecast period from 2023 to 2030.

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