United States Stevia Powder Market 2025 | Growth Drivers, Trends & Market Forecast, Competitive Landscape & Investment Opportunities

Market Size and Growth

Global Stevia Powder Market reached US$ 512.2 million in 2023 and is expected to reach US$ 1,035.6 million by 2031, growing with a CAGR of 9.2% during the forecast period 2024-2031.

Key Development:

United States: Recent Industry Developments

✅ In July 2025, Tate & Lyle PLC and Manus Bio, Inc. launched an all‐Americas supply‐chain campaign for their high‐purity stevia Reb M ingredient, aiming to deliver stevia powder solutions with improved taste and traceability for North and South American food and beverage manufacturers.

✅ In June 2025, Tate & Lyle and Manus publicly unveiled their "From Field to Formulation - All in the Americas" stevia Reb M initiative, signalling accelerated availability of bioconverted stevia powder and premium sweetener applications in the U.S. market.

✅ In March 2025, key players such as Cargill, Incorporated and Tate & Lyle were co‐developing high‐purity steviol glycoside powder lines (including Reb A and Reb D) for North America, expanding process‐scale capacity for stevia powder ingredients.

Japan: Recent Industry Developments

✅ In September 2025, powdered‐extract stevia remains dominant in Japan's sweetener space, and Japanese ingredient firms are accelerating development of high‐purity stevia powders for food and beverage use in health‐conscious domestic markets.

✅ In June 2025, Japan's stevia extract segment (especially powder form) is benefiting from new formulations with improved taste profiles, supporting expanded use of stevia powders in dairy, baked goods, and table‐top sweetener formats.

✅ In March 2025, domestic Japanese chemical and food‐ingredient companies announced investments and partnerships aimed at scaling extraction and processing of stevia powder extracts to meet growing clean‐label and reduced‐sugar demands in Japan.

✅ In January 2025, Japanese ingredient‐industry players applied advanced membrane/separation processing technologies to stevia leaf extraction, enabling higher‐purity powder steviol glycoside products with improved taste and performance for the Japanese market.

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Key Players:

=> SOPURE STEVIA, RITS Lifesciences Private Limited, Organic Gyaan, Organic India Pvt. Ltd., Magicleaf Stevia, Zanducare, Jhanil Healthcare Pvt. Ltd., Stevia World, AUM AGRI FREEZE FOODS, Jaishreenath Herbals

Growth Forecast Projected:

The Global Stevia Powder Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Stevia Powder Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Type: Pure Stevia Extract, Stevia Blends
➥ By Application: Beverages, Bakery, Confectionery, Tabletop Sweeteners, Others
➥ By End-User: Household Consumers, Food and Beverage Industry, Others
➥ By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, E-Commerce, Others

Regional Analysis for Stevia Powder Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Stevia Powder producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Stevia Powder revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Stevia Powder Market?

A: In 2023, the Stevia Powder Market was valued at US$ 512.2 million , reflecting its strong industry presence.

Q2: How large is the Stevia Powder Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Stevia Powder Market will grow to around US$ 1,035.6 million , demonstrating significant expansion.

Q3: What is the growth rate of the Stevia Powder Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 9.2% during the forecast period from 2024 to 2031.

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