Wraparound Sleeves Market to hit US$ 50.0 billion by 2031 | Top companies - Berry Global Inc, Cenveo, CCL Label, Inc., Klockner Pentaplast Group, Bonset

The Wraparound Sleeves Market size reached US$ 32.8 billion in 2023 and is expected to reach US$ 50.0 billion by 2031, growing with a CAGR of 5.4% from 2024 to 2031.
Wraparound sleeves are flexible, heat-shrinkable or stretchable labels that fully encase containers, providing 360-degree branding, tamper-evidence, and product protection. Made from materials like PVC, PETG, and OPS, they enable high-impact graphics and compliance labeling. Growth is driven by booming packaged food & beverage demand, e-commerce expansion, and pharmaceutical serialization needs. Applications include beverage multipacks, dairy products, OTC drugs, personal care items, and industrial chemicals. Food & beverage companies, pharmaceutical manufacturers, and contract packagers are key end-users. Innovations focus on recyclable mono-materials, digital printing for short runs, and smart labels with QR/NFC integration. Stricter regulations on traceability, sustainability mandates, and anti-counterfeiting measures bolster adoption. Rising shift toward lightweight, eco-friendly packaging accelerates global market penetration.

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☛ Wraparound Sleeves Market Recent Developments 2025:

United States:
✅ E-commerce Packaging Boom: In 2025, U.S. online retailers are rapidly adopting high-barrier, recyclable wraparound sleeves for bundled beverage and snack shipments, enhancing unboxing experience and reducing plastic use in line with consumer sustainability preferences.
✅ Pharmaceutical Compliance: Major drug manufacturers are integrating serialized wraparound sleeves with 2D barcodes and tamper-evident perforations to meet FDA DSCSA requirements, ensuring supply chain transparency and anti-counterfeiting.
✅ Technological Advances: New solvent-free digital printing platforms are enabling hyper-personalized, short-run sleeves with augmented reality features, boosting brand engagement in premium spirits and functional beverages.

Japan:
✅ Sustainable Beverage Solutions: Japanese soft drink giants are transitioning to bio-based PETG wraparound sleeves for multipack cans, supporting national plastic reduction targets while maintaining high-speed application efficiency.
✅ Personal Care Innovation: Cosmetic brands are using micro-perforated, fragrance-release sleeves on shampoo bottles, delivering sensory marketing and extended shelf appeal in competitive retail environments.
✅ Smart Packaging R&D: Japanese firms are embedding NFC-enabled wraparound labels for interactive consumer engagement, traceability in pharma, and real-time freshness monitoring in perishable foods.

☛ Wraparound Sleeves Market Competitive Landscape:
Berry Global Inc, Cenveo, CCL Label, Inc., Klockner Pentaplast Group, Bonset, Hammer Packaging, Avery Dennison, Constantia Flexibles, Huhtamaki and Fuji Seal International Inc.

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☛ Segments Covered in the Wraparound Sleeves Market:
By Material: PVC, PETG, OPS, PE, PLA, Others.
By Printing Technology: Rotogravure, Flexography, Digital Printing, Offset.
By Application: Food & Beverages, Pharmaceutical & Healthcare, Home & Personal Care, Industrial Consumables, Electronics, Others.

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☛ Regional Analysis for Wraparound Sleeves Market:
⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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