Rising Advertising Activities to Encourage Growth of Global LED TV Market
The growing demand for technologically advanced products and the increasing focus of key players on innovations are some of the main factors estimated to enhance the growth of the global LED TV market in the forecast period. In addition, the increasing investment by leading players for advertising campaigns and marketing strategies in order to reach a large number of consumers is anticipated to accelerate the growth of the overall market. The rising number of outlets and improving distribution networks are also driving the demand for LED TVs worldwide. On the other hand, the cost of LED TVs is one of the key factors restricting the growth of the global market.
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On the basis of product type, the global LED TV market has been categorized into 25-inches, 32-inches, 37-inches, 46-inches, 50-inches, 55-inches, 60-inches, and others. To provide a strong understanding of the market, the research study has analyzed each segment to present the share, size, and projected growth rate. Furthermore, the global LED TV market has been classified on the basis of geography into Japan, Europe, Taiwan, China, North America, and Korea. Among these, Japan and Korea are considered as the leading segments in the global market. The increasing number of players in these regions and the growing focus on technological developments are some of the key factors augmenting the growth of the market in these regions. In addition, the rising disposable income among consumers in developing regions is another factor projected to encourage the growth of the market in the next few years.
Some of the key players operating in the global LED TV market are Xiaomi, Panasonic, SAMSUNG, SANYO, Whalev, KONKA, Skyworth, Coocaa, Hisense, Sharp, TCL, ROWA, PHILIPS, LETV, SONY, Changhong, Lenovo, Haier, Toshiba, and LG. These players are making notable efforts to introduce innovations and attractive offers in order to boost their sales. In addition, the rising number of players participating in the global LED TV market is expected to augment the growth of the market in the next few years.
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To offer a detailed analysis of the competitive landscape of the global market, the research study has presented insights into the company profiles, financial overview, recent developments, and SWOT analysis of the leading players. In addition, the key strategies adopted by the players have been provided to guide the new players in formulating effective policies.
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