Press release
Japan Decaffeinated Coffee Market Forecast 2025-2033: Market Size, Growth Outlook & Leading Companies | Nestlé, Starbucks, Lavazza
Decaffeinated Coffee Market
This growth is driven by increased health awareness, a preference for low-caffeine drinks, and the rising availability of premium decaf products fueled by Japan's growing café culture and innovative decaffeination techniques.
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Decaffeinated Coffee market product launches:
- June 2025: TGL Co. introduced Decaf Instant Coffee Sachets in India and Japan. This caters to the expanding on-the-go coffee market, focusing on 100% Arabica beans and natural water decaffeination methods.
- May 2025: The J.M. Smucker Company expanded its Dunkin' Decaf Cold Brew line in Asia, including Japan. It targets younger consumers looking for ready-to-drink caffeine-free coffee for summer.
- April 2025: Lavazza Group launched Dolcevita Decaf in Japan and Europe. This full-bodied espresso blend is designed for capsule machines, showcasing innovation in flavor retention and the growing popularity of home coffee systems.
Japan Market - Recent M&A Activity 2025
-Nestlé S.A. acquired a minority stake in a Colombian coffee startup that develops CO2-based decaffeination techniques, aligning with its sustainability and innovation goals.
-Lavazza Group partnered with Swiss Water Decaffeinated Coffee Inc. to co-develop naturally processed decaf coffee for the European markets.
-Peet's Coffee acquired Blue Bottle Decaf Line to expand its portfolio in the premium coffee market.
Recent Government Approvals:
-The European Food Safety Authority (EFSA) tightened labeling requirements for decaf products in early 2025. This promotes transparency regarding processing methods and caffeine levels.
-The USDA approved new organic certification regulations for decaf coffee made through either water or CO2 decaffeination. These regulations support decaf coffee that is cleaner and free of synthetic chemicals.
-Several countries, including Japan, Canada, and Australia, have introduced new sustainability labeling frameworks that encourage the production of sustainable decaf coffee.
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Key Developments:
-Consumer preferences are moving toward naturally and solvent-free decaffeination methods like the Swiss Water Process and CO2 extraction.
-The availability of decaf ready-to-drink options in convenience stores and online is increasing.
-More consumers are becoming health-conscious and seeking alternatives to caffeine due to anxiety, insomnia, or high blood pressure.
-Brands are focusing on sustainable sourcing and traceability of decaf coffee beans, aiming to provide ethically sourced coffee that benefits the planet.
Recent Investments Announced 2025
-January 2025: Major global beverage companies invested over USD 450 million in developing sustainable, chemical-free decaffeination operations using CO2 extraction and Swiss water methods.
-February 2025: Private investors funded start-ups in Latin America to increase the production of organic decaffeinated coffee beans for export to the United States and Europe.
-April 2025: The International Coffee Organization (ICO) announced plans to reduce solvent-based decaffeination by 40% by 2030.
Key Players:
-Nestlé S.A., Kraft Heinz Company, J.M. Smucker Company, Starbucks Corporation, Luigi Lavazza S.p.A., Strauss Group Ltd., Tchibo GmbH, Keurig Dr Pepper Inc., Peet's Coffee, Swiss Water Decaffeinated Coffee Inc.
Key Segments:
- Method: Swiss Water Process, CO2 Process, Solvent Based Process, and Others
- Form: Whole Bean, Ground Coffee, Instant Coffee, and Pods & Capsules
- Distribution Channel: Supermarkets/Hypermarkets, Specialty Coffee Stores, Online Retail/E-commerce, and Convenience Stores
- Application: Commercial (Cafés, Restaurants, Offices) and Residential
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Latest News:
-October 2025: Global consumption of decaffeinated coffee exceeded 500 million cups daily as the demand for caffeine-free drinks grew in the health and wellness sector.
-There is an increasing implementation of biodegradable coffee pods that offer decaf options as consumers look for more sustainable products.
-Asia-Pacific, especially Japan, South Korea, and China, showed the fastest growth rates for decaf due to lifestyle changes and rising disposable income.
-North America remains the market leader, accounting for about 35% of global decaf sales in 2025.
FAQs
Q1: What is the size of the Decaffeinated Coffee Market currently?
A: The market was valued at $22.8 billion in 2024 and is projected to reach $35.6 billion by 2032.
Q2: What is the growth rate of the Decaffeinated Coffee Market?
A: The market is expected to grow at a CAGR of 5.1% from 2025 to 2032.
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