Facial Tissues Market Trends That Will Shape the Next Decade: Insights from Major companies operating in the facial tissues are developing innovative products such as Bonterra range of tissue products to better serve customers. The Bonterra range is an in

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How Large Will the Facial Tissues Market Size By 2025?
The facial tissues market has experienced strong growth in recent years. It is expected to increase from $10.55 billion in 2024 to $11.14 billion in 2025, at a CAGR of 5.6%. Past growth was influenced by sanitation awareness, convenience and accessibility, rising disposable incomes, effective marketing, and seasonal allergies.

How Big Is the Facial Tissues Market Size Expected to Grow by 2029?
In the coming years, a substantial growth is predicted for the facial tissues market. With a compound annual growth rate (CAGR) of 6.2%, the market size is estimated to reach $14.16 billion by 2029. Factors contributing to this anticipated growth during the forecast period include demand for eco-friendly and sustainable products, increasing health consciousness, personalization and customization, extending market presence in emerging regions, and changing consumer tastes. The market will also be driven by trends like the use of sustainable materials, tissues with anti-viral and anti-bacterial features, specially designed and limited-edition tissues, compact packaging, and intelligent packaging and dispensers.

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Which Key Market Drivers Powering Facial Tissues Market Expansion and Growth?
The surge in bacterial and viral infectious diseases has boosted the demand for sterilized facial tissues that have anti-bacterial and anti-viral properties. These facial tissues are subjected to sterilization during production to mitigate the distribution of harmful microbes. Anti-bacterial and antiviral agents are added to the specialized facial tissues to neutralize the bacteria in cold and flu viruses that are present in coughs, sneezes, or nasal discharge to prevent the transmission of viruses to other people. The Statens Serum Institut, a government research institution located in Denmark, reported an increase in invasive pneumococcal disease from 553 cases in 2022 to 622 cases in 2023 in May 2024. In addition, the Australian Bureau of Statistics, a government agency in Australia, stated in August 2024 that the number of influenza cases increased from 426 in 2022 to 598 in 2023, along with a concurrent rise in deaths linked to influenza. Therefore, the increase in bacterial and viral infectious diseases is pushing the growth of the facial tissues market.

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Which Fast-Growing Trends Are Poised to Disrupt the Facial Tissues Market?
Key players in the facial tissues sector, such as the Bonterra range of tissue products, are producing inventive solutions to better meet consumer needs. The Bonterra line represents a creative, sustainability-centered approach to household paper goods, incorporating items like home toilet paper, paper towels, and facial tissues. In March 2022, for instance, Kruger Products, a paper mill firm from Canada, introduced its Bonterra tissue products to the Canadian market. The product line uses 100% recycled paper backed with FSC certification and comes in packaging that is free of plastic. The introduction of the Bonterra line represents a notable innovation in the facial tissues market. It comes in response to evolving consumer tastes and a growing appetite for facial tissue products that are eco-friendly, handy, and efficient.

What Are the Emerging Segments in the Facial Tissues Market?
The facial tissues market covered in this report is segmented -

1) By Type: Box Facial Tissue, Pocket Facial Tissues
2) By Applications: At Home, Away From Home
3) By Distribution Channel: Supermarkets And Hypermarkets, Departmental Stores, Convenience Stores, Online Channels, Other Distribution Channels

Subsegments:
1) By Box Facial Tissue: Standard Box Facial Tissues, Soft Touch Box Facial Tissues, Eco-Friendly Box Facial Tissues
2) By Pocket Facial Tissues: Single-Packet Pocket Tissues, Multi-Packet Pocket Tissues, Travel-Sized Pocket Tissues

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Who Are the Global Leaders in the Facial Tissues Market?
Major companies operating in the facial tissues market include Kimberly-Clark Corporation, The Procter & Gamble Company, Asia Pulp & Paper Group, Vinda International Holdings Limited, C&S Paper Co. Ltd., Metsä Tissue Corporation, WEPA Group, Cascades Inc., KP Tissue Inc., Essity AB, Sofidel S.p.A., CMPC Tissue S.A., Georgia-Pacific LLC, Fujian Hengan Group Ltd., Johnson & Johnson, Asia Pulp & Paper, Beiersdorf AG, Hengan International Group Company Limited, Kruger Products L.P., Clearwater Paper Corporation, Wausau Paper Corp., Wausau Paper, Cascades Tissue Group, Marcal Manufacturing LLC, Soundview Paper Company, Oasis Brands Inc., Solaris Paper Inc., Fiora, Seventh Generation Inc.

Which are the Top Profitable Regional Markets for the Facial Tissues Industry?
Asia-Pacific was the largest region in the facial tissues market in 2024. North America was the second largest region in the facial tissues market. The regions covered in the facial tissues market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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