United States Plant-Based Protein Supplements Market to hit US$ 6.79 Billion by 2032 | Top Companies - Danone SA, Glanbia plc., MusclePharm Corporation

"Global Plant-Based Protein Supplements Market size reached US$ 3.61 billion in 2024 and is expected to reach US$ 6.79 billion by 2032, growing with a CAGR of 8.21% during the forecast period 2024-2032." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In October 2025, Nestlé Health Science launched a new range of Garden of Life plant-based protein supplements enriched with pea, quinoa, and pumpkin seed proteins, emphasizing clean-label, allergen-free formulations for fitness consumers.

✅ In September 2025, Beyond Meat announced its entry into the supplement market with Beyond Protein+, a powdered blend leveraging precision-fermented amino acids to improve digestibility and amino acid balance in plant-based nutrition.

✅ In August 2025, PepsiCo (Gatorade brand) introduced a plant-based recovery line formulated with soy and rice proteins, targeting athletes seeking dairy-free post-workout nutrition options.

✅ In July 2025, Orgain Inc. expanded its U.S. production capacity for organic plant-based protein powders after record sales growth, integrating sustainable packaging made from recycled materials.

Japan: Recent Industry Developments

✅ In October 2025, Meiji Holdings Co., Ltd. launched a high-protein plant-based supplement using soy and brown rice protein isolates, catering to Japan's aging population and increasing interest in functional wellness.

✅ In September 2025, Ajinomoto Co., Inc. introduced an amino acid-enriched plant protein powder designed to optimize muscle synthesis and recovery, leveraging its proprietary nutritional science expertise.

✅ In August 2025, Otsuka Pharmaceutical Co., Ltd. expanded its SoyJoy brand to include plant-based protein shakes featuring pea and chia proteins, aligning with Japan's clean-label nutrition trends.

✅ In July 2025, Asahi Group Holdings partnered with Kyoto University to develop fermented soy protein supplements with enhanced bioavailability and flavor stability, strengthening innovation in Japan's alternative nutrition market.

Plant-Based Protein Supplements Market: Drivers

The plant-based protein supplements market is growing rapidly as consumers seek healthier, more sustainable alternatives to animal-derived proteins. Rising awareness about the environmental impact of livestock farming and the benefits of plant-based nutrition is driving widespread adoption. Popular sources such as pea, soy, rice, and hemp proteins are being used in powders, bars, and ready-to-drink formulations to meet fitness and wellness goals. The market is also benefiting from the surge in vegan, vegetarian, and flexitarian lifestyles across developed and emerging economies. Furthermore, advancements in formulation technology are improving taste, texture, and amino acid balance, making plant-based supplements more appealing to mainstream consumers.

Sports nutrition brands and food manufacturers are expanding their portfolios with innovative, clean-label, and allergen-free protein products. Growing demand from gyms, e-commerce channels, and health-conscious millennials is amplifying market reach. Investment in research and development to enhance bioavailability and functional benefits is supporting product differentiation. The expansion of sustainable agriculture practices for protein crops is also aligning with global carbon reduction goals. As consumers prioritize wellness, ethical consumption, and environmental responsibility, the plant-based protein supplements market is set to maintain strong growth momentum, redefining the future of nutritional and sports supplementation.

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Plant-Based Protein Supplements Market: Major Players

Danone SA, Glanbia plc., MusclePharm Corporation, and Now Health Group, Inc among others.

Segment Covered in the Plant-Based Protein Supplements Market:

By Source
The market is segmented into Soy, Pea, Rice, Spirulina, Wheat, and Others. Soy protein dominates due to its high amino acid profile and affordability, while pea protein is rapidly gaining popularity as a clean-label, allergen-free alternative. Rice and spirulina proteins are also witnessing growth in niche health and vegan nutrition markets.

By Type
Based on type, the market includes Ready-to-Drink, Protein Powder, Protein Bars, and Others. Protein powders lead the segment owing to their wide use among fitness enthusiasts and athletes, while ready-to-drink beverages are growing fast due to convenience and portability.

By Distribution Channel
Distribution channels comprise Supermarkets and Hypermarkets, Online Sales, Pharmacies and Drug Stores, and Others. Supermarkets and online platforms dominate the segment, supported by rising consumer accessibility and diverse product offerings, while pharmacies cater to health-conscious and clinical nutrition consumers.

Research Process:

Both primary and secondary data sources have been used in the Plant-Based Protein Supplements Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Plant-Based Protein Supplements Market Research Industry:

➠ Who leads the Plant-Based Protein Supplements industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Plant-Based Protein Supplements market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Plant-Based Protein Supplements market growth?
➠ What are the dominant sales and distribution strategies in the Plant-Based Protein Supplements industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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