Press release
The Loving Company Launches UK Intimate Wellness Store with Plans for European Expansion
The Loving Company
More than a traditional adult retailer, The Loving Company aims to redefine how people explore and express their sexuality through carefully selected products, discreet service, and a welcoming shopping experience that prioritises safety, quality, and customer confidence.
The store's catalogue features toys, lubricants, lingerie, and accessories from trusted global and specialist brands, with every item chosen for body-safe materials, inclusive sizing, and customer satisfaction. Orders are shipped discreetly with fast UK delivery.
"We believe sexual health and pleasure should feel natural, positive, and empowering," said Neil McDonald, founder of The Loving Company. "Our goal is to create a space where customers of all identities and preferences can shop confidently, backed by expert support and reliable service with every order."
European Expansion on the Horizon
The Loving Company has already set its sights beyond the UK market. Portugal will serve as the company's first European expansion destination, with a dedicated EU store and fulfilment network planned for launch in 2026, making premium intimate wellness products more accessible to customers across mainland Europe.
What Sets The Loving Company Apart:
Curated selection of over 3,000 products from respected and specialist brands
Secure, discreet packaging and fast delivery
Commitment to body-safe materials and inclusive sizing
Expert customer support and educational resources
Strategic EU expansion starting with Portugal in 2026
Customers can begin shopping today at www.thelovingcompany.com.
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ
The Loving Company is a UK-based online retailer specialising in intimate wellness products, including lingerie and accessories. Founded on values of inclusivity, privacy, safety, and pleasure, the company offers a curated shopping experience designed to help adults feel confident in their bodies and relationships. With plans to expand into European markets beginning in 2026, The Loving Company is building a trusted brand for modern intimate wellness.
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