United States Personalized Nutrition Market to hit US$ 48.9 Billion by 2031 | Top Companies - NutraGene, Nestl Health Science, Nutrigenomix Inc.

"The Global Personalized Nutrition Market reached USD 17.4 billion in 2022 and is expected to reach USD 48.9 billion by 2031, growing with a CAGR of 13.8% during the forecast period 2024-2031" As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In October 2025, Fay partnered with Amazon Health to integrate personalized dietitian services into its telehealth platform. The AI-driven matching system connects users with certified dietitians based on individual goals. It expands access to tailored nutrition for chronic disease prevention and wellness.

✅ In August 2025, Panaceutics Nutrition Inc. raised $5 million in Series A funding to scale production of its customized nutrient blends. The company creates made-to-order nutrition packs using AI and health data analytics. It aims to make personalized nutrition affordable and mainstream in the U.S. market.

✅ In July 2025, dsm-firmenich increased its stake in Mixfit Inc. to become the majority shareholder, strengthening its consumer nutrition portfolio. The partnership integrates AI-based nutrient recommendations with real-time health tracking. It enhances precision nutrition for everyday consumers.

✅ In June 2025, Zoe Ltd. expanded its microbiome-based nutrition program across the U.S. after successful trials with over 100,000 participants. The platform uses gut health data and blood response analysis for food personalization. It marks a major step toward data-driven dietary optimization.

Japan: Recent Industry Developments

✅ In October 2025, Ajinomoto Co., Inc. launched a new AI-powered personalized amino acid nutrition platform for consumers. The service provides dietary advice based on genetic, metabolic, and lifestyle data. It supports Japan's focus on longevity and preventive health.

✅ In September 2025, Otsuka Pharmaceutical Co. partnered with Hitachi Ltd. to develop a data analytics platform for personalized nutrition. The collaboration combines health records and wearable data for tailored dietary guidance. It enhances digital healthcare integration in Japan.

✅ In August 2025, Kao Corporation introduced a new metabolic insight app to help users understand fat metabolism and nutrient utilization. The app uses saliva-based biomarkers for real-time nutritional recommendations. It promotes precision health through consumer diagnostics.

✅ In June 2025, Nestlé Japan expanded its Wellness Ambassador program integrating DNA testing and personalized supplement plans. The initiative provides custom nutrition advice via chatbot and online coaching. It drives Japan's leadership in tech-driven health personalization.

Personalized nutrition Market: Drivers

The personalized nutrition market is growing rapidly as consumers shift toward health solutions tailored to their unique genetic, metabolic, and lifestyle profiles. Advances in genomics, microbiome research, and digital health tracking are enabling companies to design customized diet plans and supplements. Rising awareness of chronic disease prevention and wellness optimization is fueling adoption across all age groups. The integration of wearable devices and mobile apps is enhancing data-driven insights into individual nutritional needs. Increasing consumer preference for proactive and science-backed health management continues to drive market momentum.

Food and supplement manufacturers are increasingly leveraging artificial intelligence and data analytics to deliver precision nutrition products. The rise of direct-to-consumer genetic testing and online nutrition platforms is transforming how people approach dietary choices. Growing demand for personalized solutions in sports nutrition, weight management, and gut health is expanding the market's application scope. Collaborations between healthcare providers, nutrition startups, and biotechnology firms are accelerating product innovation and accessibility. With consumers seeking long-term health optimization rather than one-size-fits-all diets, the personalized nutrition market is set to redefine the future of food and wellness.

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Personalized nutrition Market: Major Players

NutraGene, Nestlé Health Science, Nutrigenomix Inc., Nutrafol Inc., DNAfit Ltd., Symrise, GenoPalate Inc., 23andMe Inc., Viome Inc. and BASF SE.

Segment Covered in the Personalized nutrition Market:

By Type
The market is segmented into Active Measurement and Standard Measurement. Active measurement includes Apps, Testing Kits, and Programs, focusing on real-time monitoring and personalized health tracking. Standard measurement covers traditional supplement tracking methods with broader consumer adoption.

By Dosage Form
Based on dosage form, the market is divided into Tablets, Capsules, Powders, and Liquids. Tablets dominate due to ease of use and shelf stability, while powders and liquids are gaining traction in personalized and sports nutrition products.

By Distribution Channel
Key distribution channels include Supermarkets/Hypermarkets, Specialty Stores, Retail Pharmacies, E-Commerce, and Others. Supermarkets and e-commerce platforms lead the market, driven by convenience, product variety, and increasing digital health integration.

By Application
Applications encompass Standard Supplements, Health Nutrition, Sports Nutrition, Disease-Based Supplements, Lifestyle, and Inherited Conditions. Standard and sports nutrition supplements hold the major share, reflecting rising consumer focus on preventive healthcare and performance enhancement.

By End User
End users include Over-the-Counter (OTC) Consumers, Wellness and Fitness Centers, Hospitals and Clinics, and Others. OTC consumers dominate due to the growing trend of self-care, while wellness centers and clinics contribute significantly to guided supplement programs and personalized nutrition solutions.

Research Process:

Both primary and secondary data sources have been used in the Personalized nutrition Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Personalized nutrition Market Research Industry:

➠ Who leads the Personalized nutrition industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Personalized nutrition market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Personalized nutrition market growth?
➠ What are the dominant sales and distribution strategies in the Personalized nutrition industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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