United StatesDisposable Incontinence Products Market 2025 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Disposable Incontinence Products Market is growing with a High CAGR during the forecast period (2024-2031).

Key Development:

United States: Recent Industry Developments

✅ In June 2025, Hiro Technologies launched "MycoDigestible Diapers" in Texas - disposable diapers containing a fungi-infused pouch that helps break down plastic components in landfill conditions, advancing sustainability in hygiene products.

✅ In March 2025, the U.S. was reported to hold 45.6 % of the North American disposable incontinence-products market, reflecting major investments and growing focus on eco-friendly and high-absorbency innovations.

✅ In early 2025, independent brands in the adult incontinence category began disrupting traditional players by introducing more discreet, body-conforming briefs with enhanced comfort and breathability, driving innovation across the market.

Japan: Recent Industry Developments

✅ In January 2025, the cities of Shibushi and Osaki, in collaboration with Unicharm and Poppy Paper, launched toilet paper made from recycled disposable diapers - a major milestone in Japan's circular-economy efforts.

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Key Growth Drivers

✅ The rapidly increasing elderly population across developed and emerging economies is a primary growth driver, as the incidence of incontinence rises with age.

✅ Technological and material advancements, such as improved absorbency, odor control, and body-conforming designs, are enhancing comfort and product adoption.

✅ Expanding e-commerce platforms and home healthcare models are improving accessibility and convenience for disposable incontinence products.

✅ Sustainability initiatives are accelerating as manufacturers invest in biodegradable materials, recyclable packaging, and eco-friendly product development.

Key Players:

=> Cardinal Health Inc., Berry Global Group Inc., Attends Healthcare Products Inc., Coloplast A/S, Kimberly-Clark Corporation, Ontex Group NV, Kosmochem Pvt. Ltd, Bostik, Medline Industries LP, and Shandong Yunhao Health Products Stock Co Ltd among others.

Future Trends

✅ Development of biodegradable, compostable, and smart incontinence products is expected to dominate future innovation cycles.

✅ Sensor-enabled incontinence briefs for monitoring patient needs in healthcare settings are gaining traction.

✅ The expansion of direct-to-consumer (D2C) channels and subscription-based delivery models will improve accessibility and brand loyalty.

✅ Strategic alliances between hygiene manufacturers, recyclers, and tech innovators are expected to accelerate market sustainability goals.

Growth Forecast Projected:

The Global Disposable Incontinence Products Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Disposable Incontinence Products Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Product Type: Protective Garments (Disposable Adult Diapers, Disposable Incontinence Pads and Liners, Disposable Incontinence Underwear, Others), Urine Bag (Leg Urine Bag, Bedside Urine Bag), Urinary Catheters

➥ By Material Type: Cotton Fabrics, Plastics, Latex, Others

➥ By Distribution Channel: Retail Pharmacy, Hospital Pharmacy, Online Sales, Others

Regional Analysis for Disposable Incontinence Products Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Disposable Incontinence Products producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Disposable Incontinence Products revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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