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Future of the Global Generative Artificial Intelligence (AI) In Banking, Financial Services, And Insurance (BFSI) Market: Trends, Innovations, and Key Forecasts Through 2034

10-30-2025 06:02 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Generative Artificial Intelligence (AI) In Banking, Financial Services, And Insurance (BFSI)

Generative Artificial Intelligence (AI) In Banking, Financial Services, And Insurance (BFSI)

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Generative Artificial Intelligence (AI) In Banking, Financial Services, And Insurance (BFSI) Market Size Growth Forecast: What to Expect by 2025?
Over recent years, there has been a significant expansion in the market size of generative artificial intelligence (AI) in the banking, financial services, and insurance (BFSI) sectors. It is predicted to rise from $1.88 billion in 2024 to $2.36 billion in 2025, which equates to a compound annual growth rate (CAGR) of 25.6%. The surge experienced during the historical period can be associated with the increasing use of generative AI for fraud detection and enhancement of personalized customer experiences. Also, the growing emphasis on implementing chatbots and virtual assistants in banking institutions, adhering to regulatory requirements, managing risks, and boosting operational efficiency and cost reduction have all contributed to this growth.

How Will the Generative Artificial Intelligence (AI) In Banking, Financial Services, And Insurance (BFSI) Market Size Evolve and Grow by 2029?
The market size for generative artificial intelligence (AI) within the banking, financial services, and insurance (BFSI) sectors is projected to witness significant expansion in the coming years. It is expected to reach a value of $5.91 billion by 2029, fueled by a compound annual growth rate (CAGR) of 25.8%. The proliferation is attributed to increasing requirements for superior customer service and generative models that enable personalized customer connection. Additionally, the use of AI in concocting individualized financial products, an escalating necessity for instantaneous fraud detection in the banking industry, and burgeoning spending in artificial intelligence (AI) also contribute to this surge. The upcoming period will see trends like sophisticated AI techniques, product development, the inclusion of machine learning, blockchain technologies, and foresight analysis.

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What Drivers Are Propelling the Growth of Generative Artificial Intelligence (AI) In Banking, Financial Services, And Insurance (BFSI) Market Forward?
The increase in financial deception is predicted to boost the expansion of generative artificial intelligence (AI) in the banking, financial services, and insurance (BFSI) sector in the future. Financial deception is any deliberate deception or misrepresentation aimed at unlawfully acquiring money, assets, or other financial benefits. The rise in such deception can be attributed to a surge in digital transactions, advanced cybercrime methods, the escalating intricacy of the financial system, and insufficient security provisions. Artificial intelligence (AI) plays a pivotal role in improving financial fraud management in the BFSI sector by offering sophisticated tools and methods for the detection, prevention, and mitigation of deceitful activities. For example, UK Finance, a UK-based banking sector trade union, reported in May 2023 that authorized fraud losses had accumulated to £485.2 million ($616 million), with a total of 207,372 cases in 2022, marking a 6% increase from 2021. Therefore, the growth in financial fraud contributes to the expansion of generative artificial intelligence (AI) in the banking, financial services, and insurance (BFSI) market.

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Which Emerging Trends Are Transforming the Generative Artificial Intelligence (AI) In Banking, Financial Services, And Insurance (BFSI) Market in 2025?
Key businesses in the generative artificial intelligence (AI) sector for banking, financial services, and insurance (BFSI) are concentrating on technological advancements. They aim to introduce GenAI-powered virtual relationship managers (VRM) to enhance customer service and streamline banking procedures. These VRMs, powered by generative AI, are high-tech digital aides that use AI technology to communicate with clients and manage accounts. They handle tasks like account management, financial advice, transaction assistance, and customer service, which improves efficiency and client experience. For instance, the Bank of Baroda (BoB), a bank based in India, introduced its Generative AI-powered Virtual Relationship Managers (VRMs) in July 2024. This system offers customers immediate access to information on BoB's products and services. It also helps customers with everyday banking tasks like account statements, checkbook orders, and debit card requests. The VRM is multilingual and is accessible via video, audio, and chat interfaces.

What Are the Key Segments in the Generative Artificial Intelligence (AI) In Banking, Financial Services, And Insurance (BFSI) Market?
The generative artificial intelligence (ai) in banking, financial services, and insurance (bfsi)market covered in this report is segmented -

1) By Deployment Mode: On-Premise, Cloud-Based
2) By Application: Fraud Detection, Risk Assessment, Customer Experience, Algorithmic Trading, Other Applications
3) By End-User: Banks, Insurance Companies, Financial Service Providers

Subsegments:
1) By On-Premise: Small And Medium Enterprises (SMEs), Large Enterprises
2) By Cloud-Based: Public Cloud, Private Cloud, Hybrid Cloud

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Who Are the Key Players Shaping the Generative Artificial Intelligence (AI) In Banking, Financial Services, And Insurance (BFSI) Market's Competitive Landscape?
Major companies operating in the generative artificial intelligence (AI) in banking, financial services, and insurance (BFSI) market are Amazon Web Services Inc., Alphabet Inc., Microsoft Corporation, PLC, IBM Corporation, The Allstate Corporation, Salesforce Inc., NVIDIA Corporation, Intuit Inc., SAS Institute Inc., DeepMind Technologies Limited, DataRobot Inc., C3.ai Inc., AlphaSense Inc., Marqeta Inc., Upstart Holdings Inc., Hugging Face Inc., Kensho Technologies Inc., ZestFinance Inc., TrueLayer Limited, Numerai Inc.

What Geographic Markets Are Powering Growth in the Generative Artificial Intelligence (AI) In Banking, Financial Services, And Insurance (BFSI) Market?
North America was the largest region in the generative artificial intelligence (AI) in banking, financial services, and insurance (BFSI) market in 2024. Asia-Pacific is expected to be the fastest growing region in the market going forward. The regions covered in the generative artificial intelligence (AI) in banking, financial services, and insurance (BFSI) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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