What Is Driving Global Location Of Things Market Growth in 2025: The Role of Growing Penetration Of Connected Devices Is Driving Market Growth Fueling By Improved Automation And Data Insights

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How Large Will the Location Of Things Market Size By 2025?
The market size of the location of things has witnessed massive growth recently, with projections of an increase from $16.13 billion in 2024 to $20.76 billion in 2025. This corresponds to a compound annual growth rate (CAGR) of 28.7%. Factors contributing to this historic growth encompass the development of smart manufacturing and industry 4.0, a growing demand for fleet and logistics optimization, heightened usage of IoT in healthcare for patient monitoring, growth in e-commerce and digitalization of supply chains, as well as growing hyperlocal advertising and marketing.

How Big Is the Location Of Things Market Size Expected to Grow by 2029?
The market size for the location of things is projected to experience significant expansion in the upcoming years, reaching a value of $56.64 billion in 2029 with a compound annual growth rate (CAGR) of 28.5%. This growth during the forecast period is linked to the increasing need for asset tracking and management, emergence of smart cities, the development of 5g networks, growing requirement for location-based services, and the rise of autonomous vehicles and connected cars. Key trends for the forecast period encompass an increase in IoT devices, advancements in connectivity technologies, adoption of artificial intelligence (AI) and machine learning, integration with augmented reality (AR) and virtual reality (VR), and the demand for real-time location systems.

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Which Key Market Drivers Powering Location Of Things Market Expansion and Growth?
Anticipated expansion in the adoption of interconnected devices is predicted to drive the location of things market's growth in the future. Interconnected devices, which are physical entities fitted with sensors, software and network connectivity, can amass, transmit and receive data via the internet or other networks. These devices have the capacity to link with other devices and systems, typically enabling automation and regulating remotely. The spread of these devices has been fuelled by enhanced network connectivity, expanding internet accessibility, and a quest for greater convenience, automation and remote control. Interconnected devices can offer comprehensive insights from individuals, assets, and environments, thus improving location-based service quality. Utilising this data can improve decision making processes, streamline operations and customise experiences in the retail, logistics, and healthcare sectors. For example, IoT Now, a UK-based magazine and online news source covering the Internet of Things, reported an increase of 15% in connected IoT devices in 2023, equating to 16.6 billion devices. Furthermore, the forecast for these interconnected IoT devices is set to reach 40 billion by 2030. Therefore, the location of things market is expected to be driven by the increasing adoption of interconnected devices.

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Which Fast-Growing Trends Are Poised to Disrupt the Location Of Things Market?
The location of things market is seeing significant advancement from major companies, which are concentrating on creating state-of-the-art products such as 4G vehicle trackers. These devices offer swift data transfer, broad network coverage, lessened latency, and heightened dependability, thanks to their assistance of 4G LTE connectivity and GPS. For example, Jimi IoT, a GPS tracking device company based in China, in August 2023 introduced the VL101G INS-Aided IP66-Rated Vehicle Tracker. Prominently recognized for its GNSS positing tech and dual-frequency GPS, the VL101G 4G vehicle tracker offers top-notch real-time tracking and positioning over various deployments. Its notable features include LTE communication with GSM (2G) as a fallback option, providing secure connectivity even in weak signal areas. The tracker is also equipped with an inertial navigation system (INS) that offers accurate movement data, ideal for fleet management. Extra functions like driving behavior analysis, detection of ignition, and remote engine cut-off, aid in removing possible security threats, and boost operational competence. With an IP66 rating, the tracker assures durability even in harsh conditions, and its small size makes for discreet installation. Its user-friendliness and easy monitoring are thanks to remote management via Jimi IoT's cloud-based platform.

What Are the Emerging Segments in the Location Of Things Market?
The location of thingsmarket covered in this report is segmented -

1) By Location Type: Indoor Location, Outdoor Location
2) By Deployment Model: On-Premises, Cloud
3) By Application: IoT Asset Management, Location Intelligence, Location-Based Customer Engagement And Advertising Platform, Location-Based Social Media Monitoring, Mapping And Navigation, Other Applications
4) By Industry Verticals: Banking, Financial Services, And Insurance, Aerospace And Defense, Healthcare, Public Sector, Information Technology And Telecom, Retail, Transportation And Logistics, Other Industry Verticals

Subsegments:
1) By Indoor Location: Bluetooth Low Energy (BLE) Beacons, Wi-Fi-Based Indoor Positioning, Ultra-Wideband (UWB), RFID-Based Systems
2) By Outdoor Location: Global Positioning System (GPS), Cellular Network-Based Positioning, Satellite-Based Positioning, Wi-Fi-Based Outdoor Positioning

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Who Are the Global Leaders in the Location Of Things Market?
Major companies operating in the location of things market are Apple Inc., Google LLC, Microsoft Corporation, IBM Corporation, Intel Corporation, Cisco Systems Inc., Qualcomm Technologies Inc., Zebra Technologies Corporation, Garmin Ltd., Trimble Inc., Pitney Bowes Inc., ESRI Global Inc., Enav S.P.A., HERE Technologies BV, NV5 Holdings Inc., Verizon Connect, TomTom NV, Tibco Software Group Inc., Mapbox Inc., Ubisense Group plc, Kontakt.io Inc., Aerial Data Service Inc., Hellotracks LLC, Deeyook LLC, Phoenix LiDAR Systems Inc.

Which are the Top Profitable Regional Markets for the Location Of Things Industry?
North America was the largest region in the location of things market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location of things market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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