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Steady Expansion Forecast for Artificial Intelligence (AI) In Media Market, Projected to Reach $45.1 Billion by 2029
Use code ONLINE20 to get 20% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.Artificial Intelligence (AI) In Media Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
In recent years, the market size for artificial intelligence (AI) in media has seen an exponential growth. It is expected to expand from a value of $10.14 billion in 2024 to $13.67 billion in 2025, reflecting a compound annual growth rate (CAGR) of 34.8%. This growth during the historic period is mainly due to the increasing preference for content personalization, higher incorporation of AI in social media applications, rising consumer demand for tailored content, growth in social media and video-sharing platforms and a significant surge in demand for creating video content.
Artificial Intelligence (AI) In Media Market Size Forecast: What's the Projected Valuation by 2029?
The market for artificial intelligence (AI) in media is forecasted to witness an explosive growth in the coming years, reaching a value of $45.1 billion in 2029, with a remarkable compound annual growth rate (CAGR) of 34.8%. The predicted surge over the forecast period is due to factors such as enhanced investment and the soaring demand for immersive technologies, increased awareness about artificial intelligence (AI), rising need for unique and dynamic video content, escalated demand for automation, and a growing reliance on AI for advertising. Notable trends expected during the forecast period encompass developments in natural language processing (NLP), advancements and innovation in technology, real-time adaptation of content, enhanced personalization and recommendations, and a widening scope in e-learning applications.
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What Are the Drivers Transforming the Artificial Intelligence (AI) In Media Market?
The increase in social media users is predicted to drive the progression of the market for artificial intelligence (AI) in media. Social media platforms, which enable users to craft, share, interact with content, and network, are defined as online venues. The surge in the use of social media can be attributed to its capacity to bridge physical distances, deliver news and entertainment instantly, and provide businesses with an expanded audience reach. AI in media amplifies the benefits of social media by tailoring content suggestions, filtering destructive posts, and enhancing user engagement with chatbots and automation. For instance, Sprout Social, a software company from the US, reported that in February 2025, social media user numbers hit 5.42 billion-each user was active on roughly 6.83 different social networks monthly. Thus, the increase in the number of social media users is fueling the expansion of the AI in the media market.
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What Long-Term Trends Will Define the Future of the Artificial Intelligence (AI) In Media Market?
Major companies in the artificial intelligence (AI) in media market are increasingly focusing on creating technologically advanced solutions like AI-driven media scoring tools, meant to examine and enhance the effectiveness of media campaigns. These AI-driven media scoring tools are sophisticated analytical solutions, which use AI to gauge the content quality, relevance, and impact in media. For instance, LoopMe, a media company based in the UK, in October 2024 introduced Brand Outcome Scores (BOS), an AI-driven media scoring tool. Such tools are created with a focus on refining ad performance by forecasting vital brand metrics such as awareness, consideration, and purchase intent. Apart from this, they offer predictive scoring at both the bid invitation and impression levels, thus empowering advertisers to make decisions based on data across mobile video, connected TV (CTV), and display ads. Interestingly, it works independently of cookies or user identifiers, assuring privacy compliance.
Which Segments in the Artificial Intelligence (AI) In Media Market Offer the Most Profit Potential?
The artificial intelligence (ai) in mediamarket covered in this report is segmented -
1) By Solution: Hardware Or Equipment, Services
2) By Software Type: Content Distribution, Workflow Automation, Audience Analysis
3) By Application: Gaming, Fake Story Detection, Plagiarism Detection, Personalization, Production Planning And Management, Sales And Marketing, Talent Identification, Content Capture, Sports Automatic Productions
Subsegments:
1) By Hardware or Equipment: AI-Optimized Processors (GPUs, TPUs, FPGAs), Edge AI Devices, AI-Powered Cameras & Sensors, AI Workstations & Servers
2) By Services: AI Consulting And Integration Services, AI-Powered Content Creation Services, AI-Driven Media Analytics Services, AI-Based Personalization And Recommendation Services
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Which Firms Dominate the Artificial Intelligence (AI) In Media Market by Market Share and Revenue in 2025?
Major companies operating in the artificial intelligence (AI) in media market are Google LLC, Microsoft Corporation, Alibaba Group Holding Limited, Amazon Web Services Inc., Intel Corporation, accenture* plc, International Business Machines Corporation, Oracle Corporation, NVIDIA Corporation, Cognizant Technology Solutions Corporation, Gracenote Inc., Red Bee Media Limited, Vimeo.com Inc., Avid Technology Inc., Appen Limited, Hootsuite Inc., Gravity Media Group Limited, Brightcove Inc., LoopMe Limited, Vizrt Group AS
Which Regions Offer the Highest Growth Potential in the Artificial Intelligence (AI) In Media Market?
North America was the largest region in the artificial intelligence (AI) in media market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI) in media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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