Eye Health Supplements Market to Grow at 6.8% CAGR, Reaching USD 3.9 Billion by 2032, Led by Bausch + Lomb, Novartis, and Pfizer | DataM Intelligence

The global Eye Health Supplements Market reached USD 2.3 billion in 2024 and is projected to reach USD 3.9 billion by 2032, growing at a CAGR of 6.8% during the forecast period 2025-2032, according to DataM Intelligence.

United States: Recent Industry Developments

✅ In October 2025, Bausch + Lomb launched a new AREDS2-based supplement with enhanced lutein and zeaxanthin levels for macular health.
✅ In October 2025, the FDA approved new health claims for omega-3 supplements in dry eye syndrome management.
✅ In October 2025, Pfizer Inc. introduced a preservative-free liquid vitamin supplement for elderly patients with swallowing difficulties.

Japan: Recent Industry Developments

✅ In October 2025, Santen Pharmaceutical developed a novel supplement combining traditional Japanese botanicals with modern ophthalmology ingredients.
✅ In October 2025, the Japanese Ministry of Health established new dosage guidelines for astaxanthin in eye health supplements.
✅ In October 2025, Rohto Pharmaceutical launched a digital platform combining supplement recommendations with personalised eye exercise routines.

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Market Trends & Drivers

The Eye Health Supplements Market is experiencing steady growth driven by increasing screen time, rising geriatric population, and growing awareness of preventive eye care. Key trends include the development of combination formulas, expansion of pediatric eye health products, and integration of digital health technologies. The growing prevalence of digital eye strain, increasing myopia rates in young populations, and rising healthcare costs for eye treatments are significantly accelerating market expansion.

Competitive Landscape

The market features strong competition among pharmaceutical companies, nutraceutical manufacturers, and vision care specialists.

Bausch + Lomb Incorporated leads with its PreserVision line and extensive ophthalmology expertise.
Novartis AG (Alcon) dominates with its ICaps brand and global distribution network.
Pfizer Inc. maintains significant market share through its Centrum Vision and specialized supplement lines.
Allergan (AbbVie Inc.) provides comprehensive eye health solutions including nutritional supplements.
Amway Corporation offers Nutrilite eye health supplements with direct-selling distribution.
The Nature's Bounty Co. provides a wide range of eye health formulas including bilberry and lutein supplements.
Doctor's Best Inc. specializes in science-backed eye health supplements with clinical research support.
Carl Zeiss Meditec AG extends beyond devices into nutritional support for comprehensive eye care.
Swanson Health Products offers affordable eye health supplements with broad consumer accessibility.
Jarrow Formulas, Inc. provides specialized formulas targeting specific eye conditions and age-related concerns.

Segmentation

By Ingredient Type [Lutein & Zeaxanthin, Antioxidants, Omega-3 Fatty Acids, Coenzyme Q10, Flavonoids, Alpha-Lipoic Acid, Others]
By Formulation [Tablets, Capsules, Softgels, Liquid, Others]
By Indication [Age-Related Macular Degeneration (AMD), Cataract, Glaucoma, Eye Fatigue, Others]
By Distribution Channel [Online, Offline]

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (Germany, U.K., France, Italy, Spain, Rest of Europe)
⇥ Asia-Pacific (Japan, China, India, South Korea, Australia, Rest of Asia Pacific)
⇥ South America (Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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