E-cigarette Devices Market Set to Witness Extraordinary Growth with a CAGR of 9.4% by 2031 | Altria, Imperial Tobacco, Buddy Group

Los Angeles, United States - QY Research has unveiled its latest study titled "Global E-cigarette Devices Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031." This newly released report delivers a comprehensive overview of the global E-cigarette Devices market, analyzing the forces shaping its growth trajectory and providing valuable insights for stakeholders, investors, and industry professionals. the research covers key areas including market dynamics, segmentation, regional performance, competitive landscape, and emerging technology trends that are redefining industry standards. Backed by reliable data and expert analysis, the report serves as a trusted guide to understanding both microeconomic and macroeconomic factors driving market evolution.

The global market for E-cigarette Devices was estimated to be worth US$ 18.68 billion in 2024 and is forecast to a readjusted size of US$ 34.29 billion by 2031 with a CAGR of 9.4% during the forecast period 2025-2031.

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This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on E-cigarette Devices cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.

An electronic cigarette or e-cigarette is a handheld electronic device which vaporizes a flavored liquid. The user inhales the vapor. Using e-cigarettes is sometimes called vaping. The liquid in the e-cigarette, called e-liquid, is usually made of nicotine, propylene glycol, glycerine, and flavorings. Not all e-liquids contain nicotine.

In 2024, global E-cigarette Devices production reached approximately 3,966.8 M Unit, with an average global market price of around US$ 4.71 per Unit.

The e-cigarette devices market comprises electronic nicotine delivery systems (ENDS) designed to heat e-liquids or nicotine salts to create inhalable vapor, offering an alternative to traditional combustible tobacco products. Market growth is fueled by increasing consumer demand for smoke-free options, the perception of reduced health risks compared to conventional cigarettes, and product innovations such as pod-based systems, adjustable power devices, and compact disposable units. Flavor diversity, customizable nicotine levels, and the rise of rechargeable and refillable models have also broadened appeal, particularly among younger adult consumers. Technological improvements in battery life, coil efficiency, and vapor production are enhancing user experience, while regulatory frameworks in key markets influence product design and marketing strategies.

Regionally, North America and Europe have been early adopters, supported by established vaping communities and specialized retail channels, though both face tighter regulations aimed at youth prevention and safety standards. Asia-Pacific is emerging as a high-growth region, driven by large smoking populations in countries like China, the Philippines, and Indonesia, along with expanding manufacturing capabilities-especially in China, the largest global producer of e-cigarette devices. The market's trajectory is shaped by evolving public health policies, taxation structures, and restrictions on flavors or nicotine content, which can both challenge and guide innovation toward compliant, next-generation vaping solutions.

Competitive Landscape: -

Imperial Tobacco
British American Tobacco
Japan Tobacco
Altria
Philip Morris International
FirstUnion
Buddy Group
Innokin
RELX
Smoore International
ELFBAR
SKE Crystal
Elux
MOTI
Boulder

The competitive landscape is a must-have information for the market players to withstand the competition present in the global E-cigarette Devices market. This further helps the market participants to develop effective strategies to optimize their market positions. Moreover, the competitive analysis helps them to determine potential advantages as well as barriers within the global E-cigarette Devices market. This way, they can monitor how their competitors are implementing various strategies including pricing, marketing, and distribution.

Market Drivers and Restraints -

This section of the E-cigarette Devices report discusses various drivers and restrains that have shaped the global market. The detailed study of numerous drivers of the market enable readers to get a clear perspective of the market, which includes market environment, government policies, product innovations, breakthroughs, and market risks.

The research report also points out the myriad opportunities, challenges, and market barriers present in the global E-cigarette Devices market. The comprehensive nature of the information will help the reader determine and plan strategies to benefit from. Restrains, challenges, and market barriers also help the reader to understand how the company can prevent itself from facing downfall.

Regional Insights -

The report takes readers on a journey through four key regions: United States, Asia-Pacific, and EMEA. Key nations like the United States, Germany, the United Kingdom, China, Japan, South Korea, and more are thoroughly examined. The data is presented in a timeline from 2024 as the base year, with projections extending to 2031.

North America: United States, Canada, Mexico

Latin America: Brazil and other key markets

Asia Pacific: China, Japan, South Korea, India, ASEAN countries

Europe, Middle East & Africa (EMEA): Major European economies, GCC countries, and African nations

The report provides a region-wise breakdown of market share, consumption trends, and future prospects.

Detailed of E-cigarette Devices Market Segmentation -

The report offers great insights into important segments of the global E-cigarette Devices market while concentrating on their CAGR, market size, market share, and future growth potential. The global E-cigarette Devices market is mainly segmented according to type of product, application, and region. Each segment in these categories is extensively researched to become familiar with their growth prospects and key trends. Segmental analysis is highly important to identify key growth pockets of a global market. The report provides specific information on the market growth and demand of different products and applications to help players to focus on profitable areas of the global E-cigarette Devices market.

Segmentation By Type :-

E-vapor
Heated Not Burn

Segmentation By Application -

Offline Sales
Online Sales

This segmentation helps identify high-growth opportunities and niche segments for investors and businesses.

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Why This Report is a Must-Have -

ᗒ Historical Analysis (2020-2024) & Forecasts (2025-2031): Gain a clear understanding of market trends and future growth potential.

ᗒ Comprehensive Market Segmentation: Detailed breakdown by Type, Application, and Region to identify lucrative opportunities.

ᗒ Competitive Landscape: Insights into key players, their market share, and strategic developments like mergers, acquisitions, and expansion plans.

ᗒ Drivers & Restraints: Understand the factors shaping the market's growth and the challenges that could impact your strategy.

ᗒ Expert Opinions & Market Dynamics: Benefit from expert analysis to navigate market risks and capitalize on emerging trends.

E-cigarette Devices Market Report Objectives -

(1) Analyzing the size of the global E-cigarette Devices market on the basis of value and volume

(2) Accurately calculating the market shares, consumption, and other vital factors of different segments of the global E-cigarette Devices market

(3) Exploring key dynamics of the global E-cigarette Devices market

(4) Highlighting important trends of the global E-cigarette Devices market in terms of production, revenue, and sales

(5) Deeply profiling top players of the global E-cigarette Devices market and showing how they compete in the industry

(6) Studying manufacturing processes and costs, product pricing, and various trends related to them

(7) Showing the performance of different regions and countries in the global E-cigarette Devices market

(8) Forecasting the market size and share of all segments, regions, and the global market.

Important Questions Answered included in the Report:-

(A) What is the market size and growth rate of the global and regional market by various segments?

(B) What is the market size and growth rate of the market for selective Countries?

(C) Which region or sub-segment is expected to drive the market in the forecast period?

(D) What factors are estimated to drive and restrain the market growth?

(E) What are the key technology and market trends shaping the market?

(F) what are the key opportunity in the market?

(G) Who are the leading manufacturers operating in the global E-cigarette Devices market?

(H) Which key player accounted for the highest market share?

(I) What are the growth opportunities for the new entrants in the global E-cigarette Devices market?

Table of Contents - Major Key Points:

1 Market Overview
1.1 E-cigarette Devices Product Introduction
1.2 Global E-cigarette Devices Market Size Forecast
1.2.1 Global E-cigarette Devices Sales Value (2020-2031)
1.2.2 Global E-cigarette Devices Sales Volume (2020-2031)
1.2.3 Global E-cigarette Devices Sales Price (2020-2031)
1.3 E-cigarette Devices Market Trends & Drivers
1.3.1 E-cigarette Devices Industry Trends
1.3.2 E-cigarette Devices Market Drivers & Opportunity
1.3.3 E-cigarette Devices Market Challenges
1.3.4 E-cigarette Devices Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global E-cigarette Devices Players Revenue Ranking (2024)
2.2 Global E-cigarette Devices Revenue by Company (2020-2025)
2.3 Global E-cigarette Devices Players Sales Volume Ranking (2024)
2.4 Global E-cigarette Devices Sales Volume by Company Players (2020-2025)
2.5 Global E-cigarette Devices Average Price by Company (2020-2025)
2.6 Key Manufacturers E-cigarette Devices Manufacturing Base and Headquarters
2.7 Key Manufacturers E-cigarette Devices Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of E-cigarette Devices
2.9 E-cigarette Devices Market Competitive Analysis
2.9.1 E-cigarette Devices Market Concentration Rate (2020-2025)
2.9.2 Global 5 and 10 Largest Manufacturers by E-cigarette Devices Revenue in 2024
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in E-cigarette Devices as of 2024)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 E-vapor
3.1.2 Heated Not Burn
3.2 Global E-cigarette Devices Sales Value by Type
3.2.1 Global E-cigarette Devices Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global E-cigarette Devices Sales Value, by Type (2020-2031)
3.2.3 Global E-cigarette Devices Sales Value, by Type (%) (2020-2031)
3.3 Global E-cigarette Devices Sales Volume by Type
3.3.1 Global E-cigarette Devices Sales Volume by Type (2020 VS 2024 VS 2031)
3.3.2 Global E-cigarette Devices Sales Volume, by Type (2020-2031)
3.3.3 Global E-cigarette Devices Sales Volume, by Type (%) (2020-2031)
3.4 Global E-cigarette Devices Average Price by Type (2020-2031)
4 Segmentation by Sales Channel
4.1 Introduction by Sales Channel
4.1.1 Offline Sales
4.1.2 Online Sales
4.2 Global E-cigarette Devices Sales Value by Sales Channel
4.2.1 Global E-cigarette Devices Sales Value by Sales Channel (2020 VS 2024 VS 2031)
4.2.2 Global E-cigarette Devices Sales Value, by Sales Channel (2020-2031)
4.2.3 Global E-cigarette Devices Sales Value, by Sales Channel (%) (2020-2031)
4.3 Global E-cigarette Devices Sales Volume by Sales Channel
4.3.1 Global E-cigarette Devices Sales Volume by Sales Channel (2020 VS 2024 VS 2031)
4.3.2 Global E-cigarette Devices Sales Volume, by Sales Channel (2020-2031)
4.3.3 Global E-cigarette Devices Sales Volume, by Sales Channel (%) (2020-2031)
4.4 Global E-cigarette Devices Average Price by Sales Channel (2020-2031)
5 Segmentation by Region
5.1 Global E-cigarette Devices Sales Value by Region
5.1.1 Global E-cigarette Devices Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global E-cigarette Devices Sales Value by Region (2020-2025)
5.1.3 Global E-cigarette Devices Sales Value by Region (2026-2031)
5.1.4 Global E-cigarette Devices Sales Value by Region (%), (2020-2031)
5.2 Global E-cigarette Devices Sales Volume by Region
5.2.1 Global E-cigarette Devices Sales Volume by Region: 2020 VS 2024 VS 2031
5.2.2 Global E-cigarette Devices Sales Volume by Region (2020-2025)
5.2.3 Global E-cigarette Devices Sales Volume by Region (2026-2031)
5.2.4 Global E-cigarette Devices Sales Volume by Region (%), (2020-2031)
5.3 Global E-cigarette Devices Average Price by Region (2020-2031)
5.4 North America
5.4.1 North America E-cigarette Devices Sales Value, 2020-2031
5.4.2 North America E-cigarette Devices Sales Value by Country (%), 2024 VS 2031
5.5 Europe
5.5.1 Europe E-cigarette Devices Sales Value, 2020-2031
5.5.2 Europe E-cigarette Devices Sales Value by Country (%), 2024 VS 2031
5.6 Asia Pacific
5.6.1 Asia Pacific E-cigarette Devices Sales Value, 2020-2031
5.6.2 Asia Pacific E-cigarette Devices Sales Value by Region (%), 2024 VS 2031
5.7 South America
5.7.1 South America E-cigarette Devices Sales Value, 2020-2031
5.7.2 South America E-cigarette Devices Sales Value by Country (%), 2024 VS 2031
5.8 Middle East & Africa
5.8.1 Middle East & Africa E-cigarette Devices Sales Value, 2020-2031
5.8.2 Middle East & Africa E-cigarette Devices Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions E-cigarette Devices Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions E-cigarette Devices Sales Value and Sales Volume
6.2.1 Key Countries/Regions E-cigarette Devices Sales Value, 2020-2031
6.2.2 Key Countries/Regions E-cigarette Devices Sales Volume, 2020-2031
6.3 United States
6.3.1 United States E-cigarette Devices Sales Value, 2020-2031
6.3.2 United States E-cigarette Devices Sales Value by Type (%), 2024 VS 2031
6.3.3 United States E-cigarette Devices Sales Value by Sales Channel, 2024 VS 2031
6.4 Europe
6.4.1 Europe E-cigarette Devices Sales Value, 2020-2031
6.4.2 Europe E-cigarette Devices Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe E-cigarette Devices Sales Value by Sales Channel, 2024 VS 2031
6.5 China
6.5.1 China E-cigarette Devices Sales Value, 2020-2031
6.5.2 China E-cigarette Devices Sales Value by Type (%), 2024 VS 2031
6.5.3 China E-cigarette Devices Sales Value by Sales Channel, 2024 VS 2031
6.6 Japan
6.6.1 Japan E-cigarette Devices Sales Value, 2020-2031
6.6.2 Japan E-cigarette Devices Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan E-cigarette Devices Sales Value by Sales Channel, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea E-cigarette Devices Sales Value, 2020-2031
6.7.2 South Korea E-cigarette Devices Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea E-cigarette Devices Sales Value by Sales Channel, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia E-cigarette Devices Sales Value, 2020-2031
6.8.2 Southeast Asia E-cigarette Devices Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia E-cigarette Devices Sales Value by Sales Channel, 2024 VS 2031
6.9 India
6.9.1 India E-cigarette Devices Sales Value, 2020-2031
6.9.2 India E-cigarette Devices Sales Value by Type (%), 2024 VS 2031
6.9.3 India E-cigarette Devices Sales Value by Sales Channel, 2024 VS 2031
7 Company Profiles
7.1 Imperial Tobacco
7.1.1 Imperial Tobacco Company Information
7.1.2 Imperial Tobacco Introduction and Business Overview
7.1.3 Imperial Tobacco E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
7.1.4 Imperial Tobacco E-cigarette Devices Product Offerings
7.1.5 Imperial Tobacco Recent Development
7.2 British American Tobacco
7.2.1 British American Tobacco Company Information
7.2.2 British American Tobacco Introduction and Business Overview
7.2.3 British American Tobacco E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
7.2.4 British American Tobacco E-cigarette Devices Product Offerings
7.2.5 British American Tobacco Recent Development
7.3 Japan Tobacco
7.3.1 Japan Tobacco Company Information
7.3.2 Japan Tobacco Introduction and Business Overview
7.3.3 Japan Tobacco E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
7.3.4 Japan Tobacco E-cigarette Devices Product Offerings
7.3.5 Japan Tobacco Recent Development
7.4 Altria
7.4.1 Altria Company Information
7.4.2 Altria Introduction and Business Overview
7.4.3 Altria E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
7.4.4 Altria E-cigarette Devices Product Offerings
7.4.5 Altria Recent Development
7.5 Philip Morris International
7.5.1 Philip Morris International Company Information
7.5.2 Philip Morris International Introduction and Business Overview
7.5.3 Philip Morris International E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
7.5.4 Philip Morris International E-cigarette Devices Product Offerings
7.5.5 Philip Morris International Recent Development
7.6 FirstUnion
7.6.1 FirstUnion Company Information
7.6.2 FirstUnion Introduction and Business Overview
7.6.3 FirstUnion E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
7.6.4 FirstUnion E-cigarette Devices Product Offerings
7.6.5 FirstUnion Recent Development
7.7 Buddy Group
7.7.1 Buddy Group Company Information
7.7.2 Buddy Group Introduction and Business Overview
7.7.3 Buddy Group E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
7.7.4 Buddy Group E-cigarette Devices Product Offerings
7.7.5 Buddy Group Recent Development
7.8 Innokin
7.8.1 Innokin Company Information
7.8.2 Innokin Introduction and Business Overview
7.8.3 Innokin E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
7.8.4 Innokin E-cigarette Devices Product Offerings
7.8.5 Innokin Recent Development
7.9 RELX
7.9.1 RELX Company Information
7.9.2 RELX Introduction and Business Overview
7.9.3 RELX E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
7.9.4 RELX E-cigarette Devices Product Offerings
7.9.5 RELX Recent Development
7.10 Smoore International
7.10.1 Smoore International Company Information
7.10.2 Smoore International Introduction and Business Overview
7.10.3 Smoore International E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
7.10.4 Smoore International E-cigarette Devices Product Offerings
7.10.5 Smoore International Recent Development
7.11 ELFBAR
7.11.1 ELFBAR Company Information
7.11.2 ELFBAR Introduction and Business Overview
7.11.3 ELFBAR E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
7.11.4 ELFBAR E-cigarette Devices Product Offerings
7.11.5 ELFBAR Recent Development
7.12 SKE Crystal
7.12.1 SKE Crystal Company Information
7.12.2 SKE Crystal Introduction and Business Overview
7.12.3 SKE Crystal E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
7.12.4 SKE Crystal E-cigarette Devices Product Offerings
7.12.5 SKE Crystal Recent Development
7.13 Elux
7.13.1 Elux Company Information
7.13.2 Elux Introduction and Business Overview
7.13.3 Elux E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
7.13.4 Elux E-cigarette Devices Product Offerings
7.13.5 Elux Recent Development
7.14 MOTI
7.14.1 MOTI Company Information
7.14.2 MOTI Introduction and Business Overview
7.14.3 MOTI E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
7.14.4 MOTI E-cigarette Devices Product Offerings
7.14.5 MOTI Recent Development
7.15 Boulder
7.15.1 Boulder Company Information
7.15.2 Boulder Introduction and Business Overview
7.15.3 Boulder E-cigarette Devices Sales, Revenue, Price and Gross Margin (2020-2025)
7.15.4 Boulder E-cigarette Devices Product Offerings
7.15.5 Boulder Recent Development
8 Industry Chain Analysis
8.1 E-cigarette Devices Industrial Chain
8.2 E-cigarette Devices Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 E-cigarette Devices Sales Model
8.5.2 Sales Channel
8.5.3 E-cigarette Devices Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer

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