Press release
Smartphone Display Market to Witness 5.5% CAGR Amid Rising OLED and AMOLED Innovations
Smartphone Display Market
Manufacturers are rapidly changing their focus to OLED, Micro-LED, and flexible panel innovations, as they phase out LCD displays. Samsung Display, in 2025, expanded upon its OLED line, with hybrid OLED-on-silicon displays for foldable and rollable smartphones, to improve brightness and power consumption. It is expected that smartphone display likely to continue to grow steadily through to 2035, spurred by 5G adoption, AR/VR and the ongoing evolution from AI-powered user interfaces.
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Regional Analysis of Smartphone Display Market
Asia Pacific leads global smartphone display market, with approximately 45% share in 2025 and substantial growth anticipated through 2035. The region's overall advantage is anchored in rapidly industrializing economies, growing consumer electronic manufacturing capability, and increased smartphone penetration among consumers. North America, Europe, and Asia Pacific share large markets for advanced display technologies such as OLED, AMOLED, and micro-LED, which have stimulated innovation and production in countries such as China, Korea, Japan, and Taiwan.
Notably, recently, both government initiatives in South Korea to encourage innovations in smart manufacturing and investments from other key players such as Samsung Display have triggered the use of next-generation smartphone displays. Owing to which, the Asia Pacific has entrenched the overall position of the region as both a production and consumption intensive consumer display smartphone technology economy.
Key players in the global smartphone display market include prominent companies such as AU Optronics Corp., BOE Technology Group Co., Ltd., CSOT (China Star Optoelectronics Technology, TCL Group), EverDisplay Optronics, HannStar Display Corporation, Innolux Corporation, IVO (InfoVision Optoelectronics), Japan Display Inc., Koninklijke Philips N.V., Kyocera Corporation, LG Display Co., Ltd., Lumus Ltd., Pioneer Corporation, RiTdisplay Corporation, Samsung Display Co., Ltd., Sharp Corporation, Tianma Microelectronics Co., Ltd., Truly International Holdings Ltd., Visionox Technology Inc., VIVO Displays, along with several other key players
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Future Outlook: Growing Opportunities in Automotive Displays and AR/VR Integration
Despite these challenges the smartphone display market is seeing emerging opportunities in automotive and immersive technologies. Advanced display systems are being more widely integrated into vehicles, and there are high-brightness flexible OLED panels that we are seeing realized developments in almost day to day, leading to better infotainment and driver-assist interfaces in vehicles. There are key players, namely Samsung and LG, pioneering developments in curved and transparent displays for coming dashboards and heads-up displays (HUD).
Simultaneously, AR/VR devices likely to similarly require ultra-high resolution, low-power displays with smaller form factors. New developments, i.e. micro-LED and foldable AMOLED panels, are likely to contribute developments toward immersive experiences that engage superior color accuracy and energy efficiency. The technological pace of development in this new display area recognizes the importance of high-tech display technologies across intelligent mobility devices and immersive digital environments in the future.
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Recent Development and Strategic Overview:
In March 2025, Samsung announced importantly it's all latest Galaxy Z Fold5, featuring an enhanced Ultra-Thin Glass layer designed to improve fold durability by 30% and provide a lighter weight. The unfolded display refresh rate provides a variable 1 Hz to 120 Hz refresh rate system that eliminates or 'throttles' battery consumption and the screen has never looked better. The visuals and colors every time you game or view multimedia is incredibly vivid and smooth.
In February 2025, BOE Technology Group has unveiled a prototype of a rollable OLED panel that expands from 6.7 inches to 8 inches with little distortion. The flexible display also uses an energy-efficient backplane which can reduce power consumption up to 20%, and could significantly change the foldable form factors of smartphones and tablets.
Get a preview of our Smartphone Display Market Playbook - your guide to GTM strategy, competitive intelligence, supplier dynamics, and Consumer Behavior Analysis: https://marketgenics.co/playbook/smartphone-display-market-56252
Key Trend: Smartphone Displays Evolving with Foldable Designs, Energy Efficiency, and Immersive Visual Technologies
The future of smartphone displays expected to see even more substantial connectivity to foldable, flexible, and energy-efficient technology innovations that promote new form factors and immersive experiences. Samsung has shown off the latest Ultra-Thin Glass (UTG), one of the first generation of foldable displays, while failing to define breakthrough improvements in thickness, when describing improvement in durability and output of sleeker foldable smartphones and tablets.
Similarly, LG Display has developed advanced OLED panels with variable refresh rates, and low power consumption-optimizing battery life while maintaining vivid, and expansive visuals from high-end devices.
Additionally, developing rollable display prototypes (i.e., BOE) can help extend screen real estate without increasing device size, and such new display technologies may lead the way for next-generation mobile devices with interesting and different form factors.
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Mr. Debashish Roy
MarketGenics India Pvt. Ltd.
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About Us
MarketGenics is a global market research and management consulting company empowering decision makers across healthcare, technology, and policy domains. Our mission is to deliver granular market intelligence combined with strategic foresight to accelerate sustainable growth.
We support clients across strategy development, product innovation, healthcare infrastructure, and digital transformation.
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