Press release
Global Hair Care Market: Key Projections, Future Trends, Emerging Fashion Consequences to watch out
Key Factors augmenting the growth of the global market
Healthy and voluptuous hair has always been considered attractive. In recent times, however, innovative hair styling has also gained popularity. As a result, advanced hair styling products such as holding sprays, mousse, heat-resistant sprays, serums, sprays for curly hair, and gels are experiencing a surge in demand. Another important factor that is sustaining the growth of the global market for hair care is the demand for healthy, lustrous, and manageable hair. This factor often drives the purchase decisions of most consumers.
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The influence of the fashion industry, a rise in global aging population, and the growing focus on natural hair care products are some of the emerging trends that are further propelling the market. Moreover, there has been an exponential rise in male consumers for hair care products, not only because of increased awareness but also due to growing cases of baldness and grey hair.
Which regions are most lucrative for hair care?
Asia Pacific contributes significantly to the global hair care market and accounted for a share of 33.12% in 2016. India, with a vast population, has always been the most lucrative country-wise market for hair care products and several key vendors are constantly focusing on introducing new products here. Currently, products with natural ingredients are gaining momentum, especially in urban regions. China, another Asia Pacific country with immense population, is extending the demand for hair care products due to increasing awareness regarding personal grooming and the rising disposable incomes of the consumers.
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