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What Is Driving Global Generative AI In Media And Entertainment Market Growth in 2025: The Role of Video Games' Impact On The Generative AI Media And Entertainment Market
Generative AI In Media And Entertainment
What Will the Generative AI In Media And Entertainment Industry Market Size Be by 2025?
The market size for generative AI in media and entertainment has seen substantial growth recently. It is projected to expand from $1.97 billion in 2024 to $2.5 billion in 2025, with a compound annual growth rate (CAGR) of 26.5%. The significant growth observed in the historic period is a result of enhanced computing power, creative innovation, the availability and quality of data, personalized content, and big data.
What's the Long-Term Growth Forecast for the Generative AI In Media And Entertainment Market Size Through 2029?
The market size for generative AI in media and entertainment is projected to expand considerably in the upcoming years, reaching a value of $6.39 billion in 2029 at a compound annual growth rate (CAGR) of 26.5%. The significant growth anticipated during this period is due to factors such as the incorporation of AI into creative tools and workflows, ethical and regulatory considerations, cost-effectiveness, and scalability, as well as the rise of AI-based content discovery. Key trends foreseen during this forecast period include progress in deep learning algorithms, potential monetization opportunities, real-time content creation, and the production of ultra-realistic content.
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What Are the Key Growth Drivers Fueling the Generative AI In Media And Entertainment Market Expansion?
The proliferation of video games is projected to fuel the expansion of the generative AI media and entertainment market in the future. Essentially, a video game is a computer game where players interact with an interface or input device that then provides visual feedback on a display. Factors such as easy access, varied content, social interaction, cultural impact and continued innovation within the sector are contributing to the rising popularity of video games. With an aim to boost imagination, efficiency, and player participation and create enhanced personalized gaming experiences, the use of generative AI is growing in video game development. For example, in August 2024, it was reported by GamesIndustry.biz, a significant periodical from the UK providing global video game industry news, that approximately 75% of European gamers are adults with an average age of 31.4 years. Furthermore, in 2022, there was a 6.7% rise in the European video game workforce, accounting for nearly 115,000 staff members. The sector revenue also saw a 5% surge, reaching €25.7 billion (USD 28.7 billion). Consequently, the growth of the generative AI media and entertainment market is being influenced by the growing utilization of video games.
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What Are the Key Trends Driving Generative AI In Media And Entertainment Market Growth?
Key players in the generative AI media and entertainment market are vying to stay relevant and meet the industry's changing needs by developing advanced AI technologies like Media Copilot. Media Copilot is an innovative tool using AI to help users track content performance across various distribution platforms and revenue models within the media and entertainment sectors. For example, in April 2024, Symphony Innovation LLC, an American software firm, unveiled its AI-powered Media Copilot, a tool that's both predictive and generative. It employs predictive and generative AI to support users in monitoring content performance on diverse distribution channels and revenue models. Furthermore, it incorporates SymphonyAI Media Copilot and revenue model optimization.
How Is the Generative AI In Media And Entertainment Market Segmented?
The generative ai in media and entertainmentmarket covered in this report is segmented -
1) By Type: Text-To-Image Generation, Image-to-Image Generation, Music Generation, Video Generation, 3 Dimensional Modeling And Animation
2) By Offerings: Solution, Services
3) By Deployment Mode: Cloud-Based, On-Premise
4) By Application: Gaming, Film And Television, Advertising And Marketing, Music And Sound Production, Virtual Reality (VR) And Augmented Reality (AR), Other Applications
Subsegments:
1) By Text-To-Image Generation: AI-Powered Image Creation From Text Descriptions, Art And Design Generation, Photorealistic And Stylized Image Generation
2) By Image-To-Image Generation:Image Enhancement And Editing, Style Transfer And Customization, Image Restoration And Transformation
3) By Music Generation: AI-Composed Music For Films, Games, And Commercials, Music Arrangement And Composition Tools, Soundtrack And Audio Effects Generation
4) By Video Generation: AI-Driven Video Synthesis And Editing, Automated Video Content Creation, AI For Animation And Motion Graphics
5) By 3 Dimensional Modeling And Animation: AI-Based 3D Object Creation, 3D Animation Tools, AI-Enhanced Character Modeling And Movement
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Which Companies Are Leading the Charge in Generative AI In Media And Entertainment Market Innovation?
Major companies operating in the generative AI in media and entertainment market report are Amazon Inc.; Alphabet Inc.; Samsung Electronics Co. Ltd.; Microsoft Corporation; Meta Platforms Inc.; Tencent Holdings Ltd.; Tesla Inc.; Intel Corporation; International Business Machines Corporation; Oracle Corporation; Uber Technologies Inc.; Netflix Inc.; PayPal Holdings Inc.; NVIDIA Corporation; Salesforce Inc.; Baidu Inc.; Adobe Inc.; Snap Inc.; X Corp; Zoom Video Communications Inc; Sentient Technologies LLC; Gong Inc.; DeepMind Technologies Limited; Cohere Inc.; OpenAI Inc.
Which Regions Are Leading the Global Generative AI In Media And Entertainment Market in Revenue?
North America was the largest region in the generative AI in media and entertainment market in 2024. The regions covered in the generative AI in media and entertainment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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