Casual Films and The New Normal Charity Hong Kong Celebrated Among Winners in the 2025 MUSE Creative Awards: Season 2

Hong Kong 24.10.2025 The 2025 MUSE Creative and Design Awards, organized by the International Awards Associate (IAA), have officially announced its Season 2 results, marking the second chapter of this year's global competition while celebrating the program's 10th anniversary milestone. From more than 13,000 submissions, this season's winners embody innovation, craft, and influence across the creative and design industries.

Casual Films earned the Gold and Silver distinction for a project brought to life by their Hong Kong team and delivered for The New Normal. This honor underscores the ingenuity of the idea, the caliber of its execution, and the lasting resonance it holds within its field. View the winning entry here: https://museaward.com/winner-info.php?id=235826

Executive Producer and Creative Director Thomas J Elliott from Casual Hong Kong had the following to say about the win and what it means to the Casual team:

"Receiving both Gold and Silver MUSE Awards for our work on 'Are You Okay?' is profoundly meaningful. This project was never at all about winning awards, but about giving a voice to the crucial mental health conversations facilitated by The New Normal here in Hong Kong. To see this quiet, intimate film resonate on a global stage is a powerful reminder that the most impactful stories are often the most human ones, and that empathy truly is a universal language."

"This recognition is a testament to the courage and trust of everyone who participated in the project and the incredible team at The New Normal who work tirelessly to break down stigmas. Our goal was to create a film that felt less like a campaign and more like a genuine conversation, using subtle cinematic craft to connect with viewers on a deeply personal level. These awards are for every person who has ever asked, or has needed to be asked, 'Are You Okay?'."

With Season 2, the MUSE Creative and Design Awards not only builds on its momentum but also expands the stage for creative and design excellence, offering a platform where both renowned names and emerging voices find equal footing. This chapter highlights how today's work continues to set new standards, while shaping a legacy that inspires future generations.

Grand Jury Panel
The jury, consisting of over 100 distinguished professionals from 30 countries, brought together diverse expertise to ensure a fair and thorough assessment of the entries. All evaluations were conducted under a blind judging system, ensuring fairness and impartiality. Esteemed jurors included Jeremy Smith, Design Director and Lecturer at Irving Smith Architects; Florian Seidl, Design Manager at Lavazza; Xiyao Wang, Associate Principal at KOHN PEDERSEN FOX ASSOCIATES PC; Tiago Russo, CEO & Founder of Craft Design; Edward Cheung, Creative Director of Dentsu Creative; Fizza Shah, Executive Creative Director of Grey Pakistan; Min Lu, Marketing Manager at Meta; Ahmed Alsagheer, Motion Designer/Art Director at Asharq Business with Bloomberg; among others.

Participation of International Brands
This season welcomed entries from celebrated brands and agencies such as Architectural Design & Research Institute of Tsinghua University Co., LTD., LWK+PARTNERS, Changan Mazda Automobile. Co., Ltd., MGM Grand Paradise, Geely Auto mobile Holding (Shanghai) Co., Ltd, Nara Dorneles Arquitetura, MINISO, MUJI, Fire Without Smoke, SearchDigital, Hilton, Pure Perfection GmbH, Ragdoll, Warners Bros. Discovery - Courageous Studios, Stage3 Agency, Northwell Health, and ROSHN Group. Notable client projects featured work for The Standard Hotels / Invictus Developments, Moscow Aviation Institute (MAI)., Colgate-Palmolive, Lacoste, Funcom, L'ORÉAL Deutschland GmbH, DHL Express, Toyota USA, The Coca-Cola Co. (Sprite), and JBL, highlighting MUSE's role as a stage for projects that resonate worldwide.

To view the full list of 2025 Season 2 MUSE winners, please visit museaward.com or design.museaward.com.

Casual Films
Warehouse 3, Level 8
The Charm Centre
700 Castle Peak Road
Lai Chi Kok, Hong Kong
Phone: +852 2827 2122
Email: thomas@casualfilms.com

Casual specialises in video content for business.

Over two decades, we have helped Fortune 500 companies:

- Increase brand awareness and appeal
- Attract and retain the best candidates
- Explain complex products and services
- Train and develop their staff

Casual are video consultants; expert filmmakers fluent in the language of corporate communications. Our proven ability to achieve business objectives with video is what makes us special. Our internal team use their vast experience to help our clients maximise the possibilities of video. We do it better than anyone else.

We are flexible and surprisingly useful, priding ourselves on our client service. We match our processes to the unique requirements of our clients, delivering outstanding results through effective, efficient and remarkably enjoyable partnerships.

Casual. Making video. Round the world. Round the clock.

This release was published on openPR.