United States Matcha Market to Grow at 10.02% CAGR, Reaching USD 7,835.5 million by 2032, Led by Ippodo Tea, Aiya, and Encha | DataM Intelligence

The global Matcha Market reached USD 3,650.0 million in 2024 and is projected to reach USD 7,835.5 million by 2032, growing at a CAGR of 10.02% during the forecast period 2025-2032, according to DataM Intelligence.

United States: Recent Industry Developments

✅ In October 2025, Starbucks introduced a new line of premium ceremonial-grade matcha beverages across all US locations.
✅ In October 2025, The FDA approved matcha's health claims regarding antioxidant properties and metabolic benefits.
✅ In October 2025, A major US supermarket chain launched an exclusive organic matcha line, increasing accessibility for mainstream consumers.

Japan: Recent Industry Developments

✅ In October 2025, Ippodo Tea Co. expanded its global operations with new matcha processing facilities in Kyoto.
✅ In October 2025, Japan's Ministry of Agriculture implemented stricter certification standards for authentic Uji matcha.
✅ In October 2025, Aiya Co., Ltd. developed a novel matcha extraction method that enhances nutrient bioavailability by 40%.

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Market Trends & Drivers

The Matcha Market is experiencing robust growth driven by increasing health consciousness, rising demand for functional beverages, and growing appreciation for traditional Japanese tea ceremonies. Key trends include the expansion into new product categories, premiumization of matcha offerings, and scientific validation of health benefits. The rising popularity of plant-based diets, growing café culture, and increasing consumer awareness of matcha's antioxidant properties are significantly accelerating market expansion globally.

Competitive Landscape

The market features strong competition among traditional Japanese tea companies, specialty brands, and mainstream beverage manufacturers.

Ippodo Tea Co. leads with premium ceremonial-grade matcha and centuries-old traditional processing methods.
Aiya Co., Ltd. specializes in high-quality matcha production with global distribution and organic certifications.
Encha focuses on organic matcha directly sourced from Japanese farms with transparent supply chains.
Matchaful offers sustainably sourced matcha with emphasis on quality and educational initiatives.
Jade Leaf Matcha provides affordable, high-quality matcha products for everyday consumers.
DoMatcha combines traditional Japanese methods with modern quality control standards.
Kiss Me Organics focuses on matcha for health and wellness applications.
Tenzo Tea targets the millennial market with vibrant branding and subscription services.
Midori Spring specializes in ceremonial-grade matcha with direct farmer relationships.
Panatea offers premium matcha sets with traditional tea ceremony accessories.

Segmentation

By Grade (Ceremonial Grade, Classic Grade, Culinary Grade)
By Form (Powder, RTD (Ready-to-Drink) Beverages, Capsules & Supplements)
By Application (Food & Beverages, Nutraceuticals, Personal Care & Cosmetics, Others)

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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