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KERNO Partners with Salesforce and T1A to Build the Next Generation of Sales and Revenue Operations

10-23-2025 04:21 PM CET | IT, New Media & Software

Press release from: T1A

During GITEX GLOBAL Largest Tech & Startup Show in the World 2025

During GITEX GLOBAL Largest Tech & Startup Show in the World 2025

Manufacturing leader to deploy Sales Cloud and Revenue Cloud with real-time quote generating for a streamlined Sales process that enhances customer experience.

KERNO, a leading manufacturer of high-performance servers and hardware solutions, has announced the launch of its Salesforce implementation project as part of its digital transformation strategy.

The initiative aims to enhance customer relationship management, streamline sales operations and drive business growth through the deployment of Sales Cloud, Revenue Cloud and a Partner Portal built on the Salesforce Experience Cloud.

"This project represents a major milestone in our digital evolution," said Chris Caswell, CEO at KERNO. "By leveraging Salesforce's industry-leading technologies, we are empowering our teams with a unified platform that provides real-time insights, accelerates deal cycles and improves customer engagement at every touchpoint".

What's being built

- Sales Cloud will anchor B2B sales processes with end-to-end pipeline visibility
- Revenue Cloud will automate quoting, pricing and contract management for greater accuracy and speed
- The Experience Cloud Customer Portal will let partners and clients self-serve - from quote requests to order tracking and post-sales support

https://t1a.com/offering/crm

KERNO has partnered with T1A to guide deployment and adoption across departments. The program targets mid-2026 completion, bringing a new level of transparency and collaboration to sales and product owners operations.

"We're excited to partner with KERNO on this transformative journey," said Mohammed AlKhotani, Senior VP, Salesforce Middle East. "By adopting Salesforce's Sales Cloud and Revenue Cloud, KERNO is setting a new standard for operational excellence in the manufacturing sector, delivering smarter, faster and more connected experiences for its customers and partners".

"Our role is to translate vision into measurable business impact," said Alexander Koryukin, Manager Sales and Business Development, T1A. "Working closely with KERNO and Salesforce, we are designing a future-ready solution that will unify data, simplify workflows and accelerate revenue growth across all channels".

"Our goal is to create a 360-degree view of our customers and partners," added Mr. Caswell. "Salesforce will enable us to deliver personalized experiences and strengthen our market leadership".

T1A (Tier One Analytics)
11951 Freedom Drive
Reston, VA 20190, US
312.687.8918

For media inquiries, please contact:
Alexandra Tsyliya
alexandra.tsyliya@t1a.com

About KERNO: https://kernoenterprises.com/
KERNO designs and manufactures world-class technology solutions in the Middle East. The Company is committed to building and nurturing long-term relationships with customers and regional partners honoring each other's unique value, expertise, challenges and traditions.

About Salesforce: https://www.salesforce.com/eu/
Salesforce is the global leader in customer relationship management (CRM), helping companies of every size and industry connect with their customers in new ways through its Customer 360 platform.

About T1A: https://t1a.com/
T1A specializes in advanced analytics, data platforms engineering, agentic generative AI, and marketing technology. As a full-service partner, we are committed to building simple, powerful tools that empower users to work smarter with their data. With a reputation for deep technical expertise and business-centric outcomes, T1A is a trusted partner to organizations navigating the future of data and AI. Through its collaboration with Databorn, T1A extends its capabilities in the Middle East, ensuring seamless delivery of enterprise-scale Salesforce and data transformation projects across the Middle East.

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