United States Functional Beverages Market valuation $325.1 billion by 2031 - Exclusive Report by DatamIntelligence

"Global Functional Beverages Market reached USD 130.4 billion in 2022 and is expected to reach USD 325.1 billion by 2031 growing with a CAGR of 12.1% during the forecast period 2024-2031" As per DataM intelligence research report

Download your exclusive sample report today: (corporate email gets priority access): https://www.datamintelligence.com/download-sample/functional-beverages-market?sp

United States: Recent Industry Developments

✅ In October 2025, PepsiCo North America launched next-gen functional beverages enriched with adaptogens, vitamins, and probiotics, supported by a $35 million investment in R&D and production scaling.

✅ In September 2025, Coca-Cola USA introduced health-focused functional drinks targeting immunity and gut health, backed by $30 million in technology and facility upgrades.

✅ In August 2025, Nestlé USA expanded its functional beverage portfolio with plant-based protein shakes and fortified hydration solutions, supported by $25 million in R&D and deployment funding.

✅ In July 2025, Keurig Dr Pepper launched vitamin-enhanced and low-sugar functional beverages for retail and foodservice, backed by $20 million in investment for technology and production improvements.

Japan: Recent Industry Developments

✅ In October 2025, Asahi Group Holdings launched functional beverages enriched with vitamins, minerals, and plant extracts, supported by ¥800 million in R&D and production investment.

✅ In September 2025, Kirin Holdings introduced next-generation health drinks with probiotics and adaptogens for immunity and digestive health, backed by ¥600 million in technology and deployment funding.

✅ In August 2025, Suntory Beverage & Food Ltd. expanded its functional beverage offerings with fortified hydration drinks and plant-based formulations, supported by ¥500 million in R&D and facility upgrades.

✅ In July 2025, Otsuka Pharmaceutical Co., Ltd. launched vitamin-enriched functional beverages for wellness and energy, with ¥400 million invested in production and technology enhancement.

Functional beverages Market: Drivers

The functional beverages market is witnessing rapid growth as consumers increasingly seek drinks that offer health benefits beyond basic nutrition, such as improved immunity, digestion, mental alertness, and energy. Functional beverages include products enriched with vitamins, minerals, probiotics, antioxidants, herbal extracts, and adaptogens, catering to the growing health-conscious population. Rising awareness about preventive healthcare, lifestyle-related diseases, and wellness trends is driving adoption across ready-to-drink teas, energy drinks, fortified juices, and dairy-based beverages. Technological advancements in formulation, flavor enhancement, and shelf-life extension are further supporting market expansion. Additionally, growing e-commerce penetration and modern retail networks are facilitating wider availability and consumer access.

Integration of functional ingredients with clean-label, plant-based, and low-sugar formulations is attracting health-conscious and millennial consumers. Companies are investing in research and development to innovate novel blends, enhance bioavailability, and meet diverse regional taste preferences. Increasing demand for convenient, on-the-go wellness solutions is fueling product development and market penetration. Regulatory support for health claims, along with marketing initiatives highlighting functional benefits, is boosting consumer trust and adoption. With rising health awareness, lifestyle-driven consumption, and continuous innovation, the functional beverages market is poised for significant and sustained growth in the coming years.

Get Customization in the report as per your requirements: https://www.datamintelligence.com/customize/functional-beverages-market?sp

Functional beverages Market: Major Players

PepsiCo Inc, Amway Corporation, The Coca-Cola Company, Danone SA, Monster Beverage Corporation, JAB Holdings Company, General Nutrition Centers Inc., The Hain Celestial Group Inc., Fonterra Co-operative Group, and Red Bull GmbH.

Segment Covered in the Functional beverages Market:

➥ By Product Type: Energy Drinks, Functional Juices, Functional Water, Dairy Alternative Beverages, Others

➥ By End-User: Athletes, Fitness Lifestyle Users, Others

➥ By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Online Sales, Others

Research Process:

Both primary and secondary data sources have been used in the Functional beverages Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Functional beverages Market Research Industry:

➠ Who leads the Functional beverages industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Functional beverages market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Functional beverages market growth?
➠ What are the dominant sales and distribution strategies in the Functional beverages industry?

Buy Now & Unlock 360° Market Intelligence: https://www.datamintelligence.com/buy-now-page?report=functional-beverages-market

Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Request for 2 Days FREE Trial Access:
https://www.datamintelligence.com/reports-subscription?sp

✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

Have a look at our Subscription Dashboard:
https://www.youtube.com/watch?v=x5oEiqEqTWg

Contact Us -
Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com

About Us -
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.

This release was published on openPR.