United States Pet Nutraceuticals Market Outlook 2024-2031: Innovations in Bioavailability and Palatability Enhance Adoption

Pet Nutraceuticals Market is expected to grow at a CAGR of 4.60% during the forecast period (2024-2031).

The Pet Nutraceuticals Market involves dietary supplements like vitamins, minerals, omega-3s, and herbal compounds promoting pet health. Growth is driven by increasing pet ownership, awareness of preventive care, and functional pet foods. Products are offered in chews, capsules, and powders. Veterinary clinics, pet specialty stores, and e-commerce are key channels. Innovations focus on bioavailability, palatability, and natural ingredients. Regulatory approvals ensure safety and efficacy. Rising premiumization of pet products boosts market adoption.

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☛ Pet Nutraceuticals Market Recent Developments 2025:

United States: Recent Industry Developments

✅ In August 2025, Nestlé Purina PetCare launched a new line of joint-support nutraceuticals for dogs, combining glucosamine, chondroitin, and probiotics for mobility and digestive health.

✅ In July 2025, Mars Petcare introduced functional chews for senior pets, supporting heart health, cognitive function, and overall vitality.

✅ In June 2025, Blue Buffalo (General Mills) expanded its pet nutraceutical supplements, integrating antioxidants and vitamins to enhance immune health in cats and dogs.

Europe: Recent Industry Developments

✅ In August 2025, DSM Nutritional Products unveiled advanced pet nutraceutical blends for gut health and immune support, targeting EU markets including Germany, France, and the U.K.

✅ In July 2025, Probi AB introduced next-generation functional probiotic supplements for pets, designed to improve digestion and nutrient absorption in dogs and cats.

✅ In June 2025, Evonik Industries partnered with European pet food manufacturers to develop innovative nutraceutical ingredients for companion animals.

Japan: Recent Industry Developments

✅ In August 2025, Meiji Holdings launched pet nutraceutical powders and chews targeting digestive and joint health for cats and dogs.

✅ In July 2025, Ajinomoto Co., Inc. expanded its pet nutraceutical line, focusing on immunity, gut health, and overall wellness for companion animals.

✅ In June 2025, Kyowa Hakko Bio Co., Ltd. introduced lactobacillus-based nutraceuticals for pets to improve gut microbiome balance and overall health.

☛ Pet Nutraceuticals Market Competitive Landscape:

Nestlé, Purina PetCare Company, VH Group, Zoetis Inc., Kemin Industries, Inc, Koninklijke DSM N.V

Research Methodology

We follow a hybrid research approach, combining qualitative insights with rigorous quantitative analysis to deliver reliable and comprehensive market intelligence. Our process begins with extensive secondary research, drawing on trusted industry reports, proprietary databases, and credible market sources. This is then reinforced through targeted primary research, including structured surveys and in-depth interviews with industry leaders, subject matter experts, and key market participants.

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☛ Segments Covered in the Pet Nutraceuticals Market:

By Product Type: Fatty Acids, Enzymes, Proteins & Peptides, Antioxidants, Vitamins & Minerals, Others

By Application: Weight Management, Immune Management, Pain Management, others

By Pet Type: Dogs, Cats, Fish

☛ This Report Includes:

✔ Comprehensive go-to-market strategies with actionable insights.

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✔ Tailored regional and country-level reports with detailed localized analysis available on request.

✔ Identification of niche segments and high-growth regions presenting strong opportunities.

✔ Accurate regional forecasts using both top-down and bottom-up approaches.

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☛ Regional Analysis for Pet Nutraceuticals Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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