Pet Probiotics Market to Reach USD 7.1 Billion by 2031 | Growth Driven by Rising Pet Ownership and Digestive Health Awareness

Global Pet Probiotics Market reached US$ 4,400 million in 2023 and is expected to reach US$ 7,100 million by 2031, growing with a CAGR of 6.16% during the forecast period 2024-2031.

The Pet Probiotics Market includes live microbial supplements that support gut health, immunity, and overall wellness in pets. Growth is driven by increasing pet ownership, awareness of digestive health, and premium pet food demand. Products are available in powders, capsules, and functional treats. Veterinary clinics, pet specialty stores, and e-commerce platforms are key distribution channels. Innovations in strain selection and formulation improve efficacy. Rising focus on natural and functional ingredients boosts market adoption. Regulatory approvals ensure safety and quality.

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☛ Pet Probiotics Market Recent Developments 2025:

United States: Recent Industry Developments

✅ In August 2025, Nestlé Purina PetCare launched a new probiotic supplement line targeting digestive health in dogs and cats, supporting gut microbiome balance and immune function.

✅ In July 2025, Mars Petcare introduced customized probiotic chews for senior pets, aimed at enhancing nutrient absorption and overall digestive wellness.

✅ In June 2025, Blue Buffalo (General Mills) expanded its pet probiotic treats portfolio, combining prebiotics and probiotics for improved gastrointestinal health in dogs.

Europe: Recent Industry Developments

✅ In August 2025, DSM Nutritional Products launched a range of probiotic blends for cats and dogs, focusing on immune support and stress-related gut health across key EU markets.

✅ In July 2025, Probi AB introduced functional probiotics for pet food formulations in Germany and the U.K., targeting improved digestive health and nutrient assimilation.

✅ In June 2025, Evonik Industries partnered with European pet food manufacturers to develop next-gen probiotic ingredients tailored for companion animals.

Japan: Recent Industry Developments

✅ In August 2025, Meiji Holdings launched probiotic supplements for cats and dogs, emphasizing digestive support and improved nutrient uptake for pets.

✅ In July 2025, Ajinomoto Co., Inc. expanded its pet probiotic line with formulations enriched for immunity and gut flora balance.

✅ In June 2025, Kyowa Hakko Bio Co., Ltd. introduced innovative lactobacillus-based probiotics for companion animals, supporting digestive and overall health.

☛ Pet Probiotics Market Competitive Landscape:

Nestlé Purina PetCare Company, Mars, Incorporated, Zesty Paws LLC, NOW Health Group, Inc., INLIFE Pharma Pvt. Ltd., Fera Pets, CYMBIOTIKA, LLC, Companions Choice, PetLab Co. Inc., and Open Farm Inc.

Research Methodology

We follow a hybrid research approach, combining qualitative insights with rigorous quantitative analysis to deliver reliable and comprehensive market intelligence. Our process begins with extensive secondary research, drawing on trusted industry reports, proprietary databases, and credible market sources. This is then reinforced through targeted primary research, including structured surveys and in-depth interviews with industry leaders, subject matter experts, and key market participants.

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☛ Segments Covered in the Pet Probiotics Market:

By Livestock: Cattle, Swine, Aquaculture, Pet, Equine, Others.

By Form: Dry, Liquid, Capsules, Others.

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☛ Regional Analysis for Pet Probiotics Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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