Press release
EarthCruiser Re-Emerges Stronger: Company Relaunches Under New Operational Model, Reaffirming Commitment to Overland Innovation
EarthCruiser Re-Emerges Stronger: Company Relaunches Under New Operational Model, Reaffirming Commitment to Overland InnovationBend, Oregon - October 14, 2025 - EarthCruiser, the iconic overland vehicle innovator, announces its successful relaunch following last year's operational restructuring. While outdated online search results continue to suggest the company has closed, EarthCruiser is in fact open, active, and evolving under a new distributed manufacturing and partner-driven model.
A Strategic Pivot: From Factory Production to Partner Collaboration
In 2024, EarthCruiser made the difficult decision to wind down its in-house vehicle production facility in Bend, Oregon. Rather than marking an end, this moment became a catalyst for transformation.
Today, EarthCruiser operates with a lean, scalable structure focused on supplying advanced composite expedition shells - including the MOD slide-in camper and Terranova models - to a nationwide network of professional upfitters. These partners complete final builds and customizations, expanding access to EarthCruiser quality and design without centralized overhead.
The CORE 4x4 upfit for the Isuzu cab over platform has been particularly of interest to our build partners.
"This is not a step back - it's a smarter way forward," said Lance Gillies, EarthCruiser Founder.
"By empowering regional builders and maintaining our engineering leadership in Bend, we're making expedition-grade design more accessible and resilient than ever before."
Milestones and Early Success
โข EarthCruiser has received partnership inquiries from upfitters and conversion specialists across North America for the full range of products including the CORE 4x4 up fit for emergency services
โข Initial production batches of MOD already allocated to select partners for late-2025 delivery.
โข Ongoing R&D includes EVADO, a new expedition platform designed for Mercedes-Benz Sprinter chassis, and early development of towable expedition modules.
โข The company is actively building a nationwide parts, service, and warranty network, ensuring continued owner support and long-term value.
Addressing Outdated "Closed" Search Results
While some search results still reflect EarthCruiser's 2024 operational pause, the company has fully resumed operations in a new form.
EarthCruiser is working with media, SEO partners, and its PR network to update digital listings and ensure the public narrative reflects today's reality: EarthCruiser is alive, growing, and thriving once again.
"We know some headlines say we're gone - but those reports are simply outdated," added Gillies.
"EarthCruiser is very much here, and this next chapter is about evolution, not closure."
Looking Ahead
The next 12 months will see expansion of EarthCruiser's distributed production model, adding new partners, growing service infrastructure, and continuing innovation in lightweight, sustainable vehicle design. The company remains headquartered in Bend, Oregon, where its engineering and R&D teams are developing next-generation composites and expedition systems.
About EarthCruiser
Founded in 2008, EarthCruiser is a U.S.-based expedition vehicle design company known for pioneering off-grid, global-ready overland platforms. Built on decades of engineering and real-world travel experience, EarthCruiser's modular shell systems empower adventure seekers and professional upfitters to create custom, durable, and expedition-ready builds for any terrain.
Learn more at www.earthcruiser.com and follow @earthcruiser on social media for news and partner announcements.
70 SW CENTURY DRIVE
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๐ EarthCruiser: Built for the Journey Beyond the Map
At EarthCruiser, we design and build world-class overland expedition vehicles that let you explore without limits. From desert trails to alpine passes, our campers are engineered for off-grid adventure, comfort, and self-reliance-crafted to take you anywhere and keep you there longer.
Partnering with skilled build partners across the USA, EarthCruiser combines local craftsmanship with our proven expedition-ready designs. This nationwide network ensures every EarthCruiser-whether it's the legendary EXP, agile FX, or versatile Terranova-meets our high standards of quality, capability, and reliability.
Built on proven 4x4 platforms and equipped for life beyond the pavement, EarthCruiser empowers you to go anywhere, stay everywhere, and live your adventure with confidence.
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