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United States Tourism Vehicle Rental Market Outlook | Hybrid, EV & Luxury Fleets Set Market Pace - Global Companies - Zoomcar, Europe Luxury Car Hire, Autoeurop, Budget Rent A Car System Inc, Carzonrent
Tourism Vehicle Rental Market
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Latest Mergers & Acquisitions (M&A)
The tourism vehicle rental sector has seen active M&A activity driven by consolidation and digital transformation. Major international car rental firms like Hertz, Enterprise, Sixt, and Avis continue acquiring smaller regional players to expand their footprint in growing markets.
Investments in technology platforms that enable seamless online vehicle bookings, flexible pickup/drop locations, and real-time fleet management are fueling strategic deals, including recent acquisitions of startups offering AI-powered dispatch and booking systems.
Private equity funds are actively investing in tourism mobility technologies, last mile logistics, and vehicle leasing companies targeting millennial and Gen Z travelers.
United States: Recent Industry Developments
✅ In September 2025, Hertz launched a premium electric vehicle fleet for tourism rentals in national parks, enhancing eco-friendly travel options.
✅ In August 2025, Enterprise expanded its luxury van rental services in Florida, targeting high-end tourist experiences.
✅ In July 2025, Avis introduced AI-powered booking and fleet management systems for faster, seamless vehicle rentals across major U.S. cities.
✅ In June 2025, Sixt partnered with regional tourism boards to offer guided tour packages bundled with vehicle rentals.
✅ In May 2025, Turo rolled out subscription-based car rentals for tourists, offering flexible short-term access to vehicles in key U.S. destinations.
Japan: Recent Industry Developments
✅ In September 2025, Toyota Rent a Car introduced hybrid and EV tourism vehicles for eco-conscious travelers exploring rural Japan.
✅ In August 2025, Nippon Rent-A-Car expanded self-driving vehicle rentals in Kyoto and Osaka for tech-savvy tourists.
✅ In July 2025, ORIX Rent-A-Car launched AI-based vehicle recommendation systems for personalized travel itineraries.
✅ In June 2025, Times Car Rental introduced multi-day tourist packages with bundled sightseeing tickets in Hokkaido.
✅ In May 2025, Nissan Mobility expanded electric van rentals for group tours and family travel in Japan's major tourist hubs.
Key Players:
Avis, Kemwel, Easycar, Sixt, Enterprise, Carzonrent, Zoomcar, Europe Luxury Car Hire, Autoeurop, Europcar, Hertz, and Budget Rent A Car System Inc.
Key Industry Developments
Online booking platforms dominate the channel mix, expected to cross 70% of rental transactions by 2027 due to smartphone penetration and consumer preference for ease of use.
Self-drive rentals are gaining traction with tourists seeking flexibility and personalized itineraries, resulting in growth for micro, economy, and SUV segments.
Evolving consumer preferences for authentic local experiences and seamless mobility are shifting industry focus to omni-channel offerings and integrated travel ecosystems.
Expansion of tourism infrastructure including airports, highways, and hospitality is creating new opportunities in secondary markets and niche rental segments
Growth Forecast Projected:
The Global Tourism Vehicle Rental Market is anticipated to rise at a considerable rate during the forecast period, between 2025 and 2032. In 2024, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.
Research Process:
Both primary and secondary data sources have been used in the global Tourism Vehicle Rental Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.
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Key Segments:
By Vehicle Type: (Passenger Cars, Luxury/Premium, Tourist Van, Others)
By Booking Type: (Online, Offline)
By End-user: (Self-driven, Rental Agencies)
Regional Analysis for Market:
⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)
Benefits of the Report:
Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.
Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.
Chapter 3: Offers an in-depth look at the competitive landscape among Tourism Vehicle Rental producers, including revenue shares, strategic moves, and recent mergers and acquisitions.
Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.
Chapters 5 & 6: Analyze Tourism Vehicle Rental revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.
Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.
Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.
Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.
Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.
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FAQ's
Q: How fast is the Tourism Vehicle Rental Market growing?
A: The Market is on an impressive growth trajectory, expected to expand at a CAGR of 8% from 2025 to 2032
Latest News
Retail and tourism vehicle rental companies report a surge in bookings and revenues in 2025 fueled by post-pandemic travel recovery, especially in Asia-Pacific and Africa.
Integration of vehicle rental services with tourism packages and destination marketing by local governments is increasing convenient multi-modal travel options for international visitors.
Environmental concerns are driving the rollout of green mobility options including electric vehicle rental fleets and digital carbon footprint tracking for travelers.
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DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
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