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B2B Data Enrichment Tool Market Share Driven by Sales Intelligence and Advanced Lead Management | Valuates Reports

10-21-2025 09:52 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Valuates Reports

B2B Data Enrichment Tool Market
A B2B data enrichment tool is a software solution designed to enhance and refine existing business-to-business (B2B) data. This type of tool typically integrates with a company's existing database or CRM system and uses various methods to augment the data.
The global B2B Data Enrichment Tool market was valued at US$ million in 2023 and is anticipated to reach US$ million by 2030, witnessing a CAGR of %during the forecast period 2024-2030.

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https://reports.valuates.com/request/sample/QYRE-Auto-3F17437/Global_B2B_Data_Enrichment_Tool_Market_Research_Report_2024

The B2B Data Enrichment Tool market is witnessing significant growth as businesses increasingly prioritize accurate, actionable, and comprehensive data to drive sales, marketing, and operational efficiency. Rising adoption of data-driven decision-making, CRM integration, and AI-powered analytics is shaping market trends and expanding market size. Organizations are focusing on improving lead quality, enhancing customer insights, and streamlining outreach strategies, while technological advancements in automation and machine learning are further accelerating market growth.

In the type segment, Contact Information Enrichment currently holds the largest market share due to its fundamental role in improving lead accuracy, email deliverability, and outreach effectiveness. Technographic Enrichment is the fastest-growing segment, driven by increasing demand for insights into company technologies and software adoption patterns to enhance targeting strategies. Other types, including Company Information Enrichment, Intent Data Enrichment, and specialized enrichment solutions, contribute to market diversity and enable comprehensive data management for enterprise decision-making.

For applications, Large Enterprises dominate market share as they require extensive, high-quality data to manage complex sales and marketing operations at scale. SMEs are experiencing rapid growth, supported by increasing availability of cost-effective, cloud-based data enrichment tools that enable smaller businesses to compete effectively and optimize lead generation. Both applications collectively contribute to the market forecast by driving widespread adoption across business sizes and sectors.

Leading companies in the market include ZoomInfo, Clearbit, Cognism, DemandBase, and 6sense, which maintain significant market share through extensive product portfolios, robust data integration capabilities, and global presence. Fast-growing players such as Apollo, Seamless.AI, InsideView, and LeadGenius are expanding through AI-driven innovations, strategic partnerships, and enhanced automation features. Company strategies focusing on data accuracy, scalability, and analytics-driven insights are critical factors shaping competitive dynamics in this evolving market.

Regionally, North America and Europe dominate the B2B Data Enrichment Tool market due to advanced digital infrastructure, high adoption of CRM and marketing automation platforms, and strong emphasis on data-driven strategies. Asia-Pacific, particularly China, Japan, and South Korea, is experiencing the fastest market growth, fueled by increasing digitalization, expanding B2B sectors, and rising adoption of AI-powered sales tools. Southeast Asia, Latin America, and the Middle East & Africa are gradually growing as companies invest in business intelligence, data accuracy, and sales optimization tools. Overall, the market forecast anticipates sustained growth driven by automation, AI integration, and increasing reliance on enriched data, positioning the B2B Data Enrichment Tool market for continued global expansion.

Segment by Type

• Contact Information Enrichment
• Company Information Enrichment
• Technographic Enrichment
• Intent Data Enrichment
• Others

Segment by Application

• SMEs
• Large Enterprises

By Company

Cognism, Clearbit, ZoomInfo, DemandBase, Lead411, 6sense, Crunchbase, Enrich B2B, Pareto, Captain Data, Seamless.AI, Apollo, Snov.io API, InsideView, BeenVerified, Data Axle Genie, Dropcontact, Datagma, FullContact, RingLead, Klenty, Datanyze, LeadGenius, Enricher.io, Leadspace, Pipl, DiscoverOrg, SEON, Experian, Crunchbase Enterprise, MaxMind, BuiltWith, Leadfeeder, Openprise

View full report
https://reports.valuates.com/market-reports/QYRE-Auto-3F17437/global-b2b-data-enrichment-tool

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