Press release
Toy Safety Testing Market Size to Reach USD 3.24 Billion by 2033 | Growing Consumer Awareness and Stringent Regulatory Standards Propel Global Growth
According to a new study by DataHorizzon Research, the "Toy Safety Testing Market" is projected to grow at a CAGR of 6.3% from 2025 to 2033, driven by the rising focus on child safety, increasing global toy production, and stringent international regulations governing product quality and chemical safety. The expanding e-commerce toy market and the growing complexity of toy designs-often involving electronics, plastics, and paints-have amplified the need for rigorous safety assessments to ensure compliance with standards such as ASTM F963, EN 71, and ISO 8124.Market Size & Insights
The global toy safety testing market is valued at approximately USD 1.87 billion in 2024 and is anticipated to reach around USD 3.24 billion by 2033, reflecting a CAGR of 6.3% from 2025 to 2033.
This market's growth is driven by increasing parental awareness regarding toy safety, rising import-export activity in the toy industry, and the implementation of stricter testing mandates by governments and regulatory authorities.
Toy safety testing involves evaluating toys for physical, mechanical, chemical, and electrical safety. Testing ensures that toys are free from hazardous substances like lead, phthalates, and cadmium and that they meet age-appropriate design requirements to prevent choking, ingestion, or injury. With the growing shift toward eco-friendly and biodegradable materials, manufacturers are seeking specialized testing to verify compliance with sustainability and environmental safety norms. Moreover, the rising number of smart toys integrated with IoT and sensors has created demand for new safety protocols covering electromagnetic compatibility and data privacy, further expanding the scope of this market.
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Important Points
• Growing consumer demand for safe and sustainable toys is driving the testing market.
• Governments worldwide have strengthened toy safety standards and certification requirements.
• The emergence of connected and electronic toys has expanded testing parameters to include digital security and electromagnetic safety.
• The globalization of toy trade has increased the need for third-party testing and certification.
• Eco-friendly toy production has introduced new testing categories related to biodegradability and non-toxic materials.
• Increasing recalls of non-compliant toys have heightened brand awareness and consumer trust issues.
Key Factors Driving the Future Growth of the Toy Safety Testing Market
• Regulatory Compliance Pressure: Stricter global standards such as ASTM F963 (U.S.), EN 71 (Europe), and ISO 8124 (International) are compelling manufacturers to invest in certified safety testing.
• Rising Awareness Among Parents: Consumers are increasingly aware of toxic chemicals and unsafe materials in children's toys, boosting demand for verified safety testing.
• Growth of E-Commerce: The online retail surge has led to cross-border toy sales, necessitating standardized safety certifications for global compliance.
• Innovation in Toy Design: Advanced materials, electronic components, and interactive features require broader safety evaluation parameters.
• Sustainability Trends: The push toward eco-friendly toy production requires new testing methods for biodegradability, recyclability, and chemical composition.
• Increased Product Recalls: Recurring global recalls of unsafe toys are prompting manufacturers to adopt stricter quality assurance and pre-market safety evaluations.
Top 10 Market Companies
• SGS SA
• Intertek Group plc
• Bureau Veritas S.A.
• TÜV SÜD Group
• UL Solutions (Underwriters Laboratories)
• Eurofins Scientific SE
• ALS Limited
• MTS Global
• TÜV Rheinland Group
• QIMA Limited
Market Segments
By Testing Type:
o Chemical Testing
o Physical and Mechanical Testing
o Flammability Testing
o Electrical Safety Testing
o Electromagnetic Compatibility Testing
o Microbiological Testing
By Age Group:
o 0-3 Years
o 4-8 Years
o 9+ Years
o Multi-age Products
By End User:
o Toy Manufacturers
o Retailers and Distributors
o Government Agencies
o Import/Export Companies
o Third-party Brands
By Region:
o North America
o Europe
o Asia Pacific
o Latin America
o Middle East & Africa
Recent Developments
• SGS SA expanded its toy testing facility in China to accommodate advanced mechanical and chemical testing for export markets.
• Intertek introduced AI-assisted compliance tracking for faster global certification turnaround.
• TÜV SÜD launched a digital safety compliance platform integrating IoT toy testing and electronic safety analytics.
• Eurofins Scientific developed specialized test modules for biodegradable toy materials and eco-label certifications.
• UL Solutions enhanced its electromagnetic compatibility (EMC) testing for smart and connected toys.
• QIMA Limited announced strategic partnerships with toy brands to streamline product testing and certification before global distribution.
Regional Insights
Asia Pacific dominates the global toy safety testing market, accounting for the largest share due to high toy manufacturing activity in China, India, and Vietnam. China, the world's largest toy exporter, is also home to several international testing facilities catering to global compliance requirements. Europe and North America follow, driven by robust regulatory frameworks and consumer protection laws. Meanwhile, Latin America and the Middle East & Africa are witnessing growing awareness regarding toy safety, with increasing local and imported toy testing initiatives driven by government programs and international collaboration.
Market Outlook
The toy safety testing market is expected to experience strong growth throughout the next decade, supported by evolving consumer behavior, regulatory harmonization, and innovations in material science. As manufacturers move toward sustainability and digital integration, the scope of safety testing will expand beyond physical hazards to include cybersecurity, electromagnetic exposure, and sustainability certification.
Additionally, rapid globalization of toy supply chains will continue to create demand for accredited third-party testing and certification providers. The integration of AI, machine learning, and automated testing systems will redefine quality control by offering faster turnaround times and more precise detection of risks. Moreover, collaborations between toy brands, regulators, and testing laboratories are expected to establish universal safety benchmarks, simplifying cross-border compliance.
By 2033, the market will be heavily influenced by the transition toward eco-safe, smart, and connected toys, each requiring advanced multi-dimensional safety testing. As a result, the toy safety testing industry will play a pivotal role in shaping the next generation of safe, sustainable, and technology-driven play experiences, ensuring child well-being while supporting brand integrity.
Contact:
Ajay N
Ph: +1-970-633-3460
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Company Name: DataHorizzon Research
Address: North Mason Street, Fort Collins,
Colorado, United States.
Mail: sales@datahorizzonresearch.com
DataHorizzon is a market research and advisory company that assists organizations across the globe in formulating growth strategies for changing business dynamics. Its offerings include consulting services across enterprises and business insights to make actionable decisions. DHR's comprehensive research methodology for predicting long-term and sustainable trends in the market facilitates complex decisions for organizations.
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