United States Immune Health Probiotic Supplements Market 2025 | Growth Drivers, Competitive Landscape & Investment Opportunities

Market Size and Growth

Global Immune Health Probiotic Supplements Market reached US$ 220.1 million in 2023 and is expected to reach US$ 394.6 million by 2031, growing with a CAGR of 8.7% during the forecast period 2024-2031.

Key Development:

United States: Recent Industry Developments

✅ In September 2025, Lifeway Foods reintroduced its protein drink with creatine and probiotics, designed to support immune health and gut balance.

✅ In June 2025, Bioma Probiotics launched a next-generation synbiotic formula combining prebiotics, probiotics, and postbiotics to support gut health.

✅ In March 2025, Danone introduced an advanced probiotic supplement backed by $12 million in R&D investment, targeting gut microbiome balance and metabolic health.

Japan: Recent Industry Developments

✅ In September 2025, Japan Bank for International Cooperation made an equity investment in Metagen Therapeutics, a startup developing drugs based on gut microbiota research.

✅ In June 2025, Good Bacteria introduced a doctor-formulated, 28-day rotating synbiotic designed to restore the gut's natural rhythm.

✅ In March 2025, Morinaga Milk Industry launched a gut health probiotic supplement with enhanced shelf stability, backed by $7 million in R&D investment.

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Immune health probiotic supplements are dietary products containing live beneficial bacteria that support and enhance the body's immune system. They help strengthen immune responses, reduce susceptibility to infections, and maintain overall gut-immune balance for better health.

Recent Mergers and acquisitions:

United States: Recent M&A Developments

✅ In June 2025, Danone acquired The Akkermansia Company, a Belgian firm specializing in the probiotic Akkermansia muciniphila MucT. This acquisition strengthens Danone's position in the gut health and next-generation biotic science sectors.

✅ In May 2025, The Vitamin Shoppe was acquired in partnership with Performance Investment Partners (PIP). The deal enhances The Vitamin Shoppe's presence in the North American omnichannel retail market for vitamins, nutritional supplements, and wellness products.

✅ In January 2025, Physician's Choice, a U.S. maker of supplements and probiotics, explored a sale that could value the company at over $500 million.

Key Players:

=> Bayer AG, Amway Corp., Now Foods, The Himalayan Drug Company, Zenith Nutrition, BioGaia UK, Zeroharm Sciences Private Limited, The Good Bug, Nordic Naturals and Hyperbiotics.

Growth Forecast Projected:

The Global Immune Health Probiotic Supplements Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Immune Health Probiotic Supplements Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Strain: Lactobacillus, Bifidobacterium, Other

➥ By Form: Tablet, Capsules, Liquid, Powder, Gel, Others

➥ By Distribution Channel: Pharmacies/Drugstores, Supermarkets and Hypermarkets, Dental Clinics, E-commerce, Other

➥ By Age-Group: Children, Adults, Seniors

➥ By Application: Hair Growth, Gut Health, Respiratory Tract Infection, Others

Regional Analysis for Immune Health Probiotic Supplements Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Immune Health Probiotic Supplements producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Immune Health Probiotic Supplements revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Immune Health Probiotic Supplements Market?

A: In 2023, the Immune Health Probiotic Supplements Market was valued at US$ 220.1 million, reflecting its strong industry presence.

Q2: How large is the Immune Health Probiotic Supplements Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Immune Health Probiotic Supplements Market will grow to around US$ 394.6 million, demonstrating significant expansion.

Q3: What is the growth rate of the Immune Health Probiotic Supplements Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 8.7% during the forecast period from 2024 to 2031.

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