United States Gut Health Probiotic Supplements Market 2025 | Growth Drivers, Competitive Landscape & Investment Opportunities

Market Size and Growth

Global Gut Health Probiotic Supplements Market reached US$ 4.8 billion in 2023 and is expected to reach US$ 10.4 billion by 2031, growing with a CAGR of 11.1% during the forecast period 2024-2031.

Key Development:

United States: Recent Industry Developments in Gut Health Probiotics

✅ In July 2025, ADM introduced two new probiotic combinations at the Health and Nutrition Conference (HNC). One of these, Restore Probiotics, is a multi-strain formula tailored for children's health, supporting intestinal, immune, and digestive health.

✅ In June 2025, Bioma Probiotics launched a comprehensive gut health supplement combining prebiotics, probiotics, and postbiotics. This product aims to support digestion, reduce bloating, and enhance mood naturally.

Japan: Recent Industry Developments in Gut Health Probiotics

✅ In May 2025, Probi partnered with Nomura Dairy Products to introduce Japan's first fermented carrot juice fortified with the LP299V® probiotic strain. This innovative beverage combines the natural benefits of carrot juice with digestive support, marking a milestone in Japan's probiotic offerings.

✅ In April 2025, Japan announced the introduction of new food safety regulations aimed at improving standardization and safety in probiotic fortification. These measures are expected to enhance consumer trust and product quality in the probiotic sector.

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Gut health probiotic supplements are dietary products containing live beneficial bacteria that support a balanced gut microbiome. They aid digestion, enhance immune function, and promote overall gastrointestinal health, helping prevent disorders like bloating, constipation, and infections.

Recent Mergers and acquisitions:

United States: Recent M&A in Gut Health Probiotics

✅ In September 2025, LifeVantage, a supplement-focused multilevel marketing firm, acquired LoveBiome, another MLM that concentrates on gut health products. This acquisition enhances LifeVantage's portfolio in the microbiome-focused wellness segment.

✅ In March 2025, PepsiCo announced an agreement to acquire Poppi, a prebiotic soda brand, for a total transaction value of $1.95 billion. This move signifies PepsiCo's strategic entry into the functional beverage market, emphasizing gut health.

✅ In January 2025, Physician's Choice, a U.S. maker of supplements and probiotics, explored a sale that could value the company at over $500 million. This potential sale underscores the growing interest in the gut health supplement sector.

Japan: Recent M&A in Gut Health Probiotics

✅ In February 2025, ADM and Asahi Group signed an exclusive distribution agreement for Lactobacillus gasseri CP2305, a postbiotic designed to support stress, mood, and sleep. This collaboration marks a significant step in advancing wellness solutions in Japan.

Key Players:

=> The Good Bug, Zeroharm Sciences Private Limited, Menoveda Life Sciences Private Limited, Unique Biotech Limited, Projoy Pvt Ltd, Nature's Bounty, Hyperbiotics, Advanced Vital Enzymes Private Ltd, Wren Laboratories Ltd and Nordic Naturals.

Growth Forecast Projected:

The Global Gut Health Probiotic Supplements Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Gut Health Probiotic Supplements Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Key Segments:

➥ By Strain: Lactobacillus, Bifidobacterium, Streptococcus, Other

➥ By Form: Tablet, Capsules, Liquid, Powder, Others

➥ By Distribution Channel: Pharmacies/Drugstores, Specialty Stores, Online Retail, Other

➥ By Age Group: Children, Adults, Seniors

➥ By Application: General Digestive Health, Specific Health Conditions, Others

Regional Analysis for Gut Health Probiotic Supplements Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1: Sets the stage by outlining the report's coverage, summarizing key market segments by region, product type, and application. Presents a snapshot of market sizes, growth potential across segments, and anticipated industry evolution both short and long term.

Chapter 2: Highlights pivotal market insights and uncovers the most significant emerging trends driving change within the industry.

Chapter 3: Offers an in-depth look at the competitive landscape among Gut Health Probiotic Supplements producers, including revenue shares, strategic moves, and recent mergers and acquisitions.

Chapter 4: Presents comprehensive profiles of the market's key players, delving into details such as revenue, profit margins, product portfolios, and company milestones.

Chapters 5 & 6: Analyze Gut Health Probiotic Supplements revenue at both regional and country levels, providing quantitative breakdowns of market sizes, growth opportunities, and development prospects worldwide.

Chapter 7: Focuses on different market segments by type, examining their individual sizes and potential, guiding readers toward high-impact, untapped market areas.

Chapter 8: Explores segmentation by application, evaluating industry growth potential in various downstream markets and pinpointing promising sectors for expansion.

Chapter 9: Provides a thorough review of the industry's supply chain mapping out both upstream and downstream activities.

Chapter 10: Concludes with a summary of the report's key findings and highlights the most critical takeaways for industry stakeholders.

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FAQ

What is the current size of the Gut Health Probiotic Supplements Market?

A: In 2023, the Gut Health Probiotic Supplements Market was valued at US$ 4.8 billion, reflecting its strong industry presence.

Q2: How large is the Gut Health Probiotic Supplements Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Gut Health Probiotic Supplements Market will grow to around US$ 10.4 billion, demonstrating significant expansion.

Q3: What is the growth rate of the Gut Health Probiotic Supplements Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 11.1% during the forecast period from 2024 to 2031.

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