United States Probiotics Market is expected to reach USD 108.0 billion by 2031 | Top key players - Koninklijke DSM N.V., Danone S.A, BioGaia AB.

Market Size and Growth:

The Global Probiotics Market size reached USD 71.6 billion in 2024 and is expected to reach USD 108.0 billion by 2031, and is expected to grow with a CAGR of 7.1% during the forecast period 2025-2031.

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The Probiotics Market refers to the global industry involved in the production, distribution, and sale of probiotics live microorganisms that provide health benefits when consumed in adequate amounts. These products, including dietary supplements, functional foods, and beverages, support gut health, immunity, and overall wellness. Market growth is driven by rising health awareness, digestive disorder prevalence, and demand for natural, preventive healthcare solutions.

Industry Recent Developments:

United States:

✅ August 2025: Increased consumer demand for dairy-free and vegan probiotic options is expanding the market reach, particularly in the West Coast and metropolitan areas. This trend supports the growing presence of plant-based probiotic products appealing to health-conscious consumers.

✅ September 2025: The market growth is driven by rising awareness of probiotics' immune system benefits, especially post-COVID-19, accelerating demand nationwide with a focus on preventive healthcare habits among younger generations.

✅ October 2025: E-commerce growth is improving access to premium probiotic products, including functional and fermented foods, with rural areas showing the highest growth rates in probiotic consumption.

Japan:

✅ August 2025: Rising sales of probiotic supplements are linked to shifting dietary preferences and increased health consciousness, reaching an estimated USD 650.8 million with projections of continued strong CAGR in key urban centers like Tokyo and Osaka.

✅ September 2025: Functional natural foods supporting gut health, such as natto (a traditional fermented dish rich in probiotics), are becoming mainstream in Japan. Producers are developing diverse product formats like drinks, snacks, and supplements to cater to growing consumer demand.

✅ October 2025: The probiotic cosmetics market in Japan is showing notable growth with a valuation exceeding USD 124 million, reflecting broader consumer interest in skin health solutions incorporating probiotics.

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Major Key Players:

Koninklijke DSM N.V.
Evolve BioSystems, Inc.
Nature's Bounty Co.
Lifeway Foods, Inc.
Danone S.A
Yakult Honsha Co., Ltd.
BioGaia AB
CHR. Hansen Holding A/S
Lallemand Inc.
The Procter & Gamble Company.

Key Growth Drivers:

Rising Consumer Awareness of Gut Health: Increasing knowledge about gut health, the gut-brain axis, and digestive wellness is driving consumers to demand probiotic-enriched foods and supplements for improved digestion and immunity.

Shift Toward Preventive Healthcare: Growing focus on preventive health and immunity enhancement has led consumers to incorporate probiotics as part of daily wellness routines to reduce inflammation and support immune function.

Product Innovation Across Formats: The market is expanding with innovations in delivery forms such as capsules, powders, probiotic-rich foods, and beverages, catering to diverse age groups and consumer preferences, thereby broadening product reach.

Segments Covered in the Probiotics Market:

By Ingredient: Bacteria, Yeast.

By Application: Functional Food and Beverages, Fermented Vegetables, Dietary Supplements, Animal Feed.

By Distribution Channel; Online, Hypermarkets and Supermarkets, Drug Stores, Others.

Regional Analysis:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Chapter Outline

⏩ Market Overview: It contains five chapters, as well as information about the research scope, major manufacturers covered, market segments, Probiotics market segments, study objectives, and years considered.

⏩ Market Landscape: The competition in the Global Probiotics Market is evaluated here in terms of value, turnover, revenues, and market share by organization, as well as market rate, competitive landscape, and recent developments, transaction, growth, sale, and market shares of top companies.

⏩ Companies Profiles: The Global Probiotics market's leading players are studied based on sales, main products, gross profit margin, revenue, price, and growth production.

⏩ Market Outlook by Region: The report goes through gross margin, sales, income, supply, market share, CAGR, and market size by region in this segment. North America, Europe, Asia Pacific, Middle East & Africa, and South America are among the regions and countries studied in depth in this study.

⏩ Market Segments: It contains the deep research study which interprets how different end-user/application/type segments contribute to the Probiotics Market.

⏩ Market Forecast: Production Side: In this part of the report, the authors have focused on production and production value forecast, key producers forecast, and production and production value forecast by type.

⏩ Research Findings: This section of the report showcases the findings and analysis of the report.

⏩ Conclusion: This portion of the report is the last section of the report where the conclusion of the research study is provided.

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