SEO and Digital Marketing Workshop at DSOM

In today's digital era, where online presence determines the success of a brand or business, understanding SEO and Digital Marketing has become essential. To equip students with practical knowledge and modern marketing techniques, a special workshop on "SEO and Digital Marketing" was organized at the DSOM Institute. The session was conducted by Vikash Sharma Sir, a well-known digital marketing expert, who shared valuable insights about the growing field of digital marketing and its future prospects.
The workshop began with an introduction to the concept of Digital Marketing and how it differs from traditional marketing. Vikash Sharma Sir explained that in the current business landscape, digital platforms play a vital role in connecting companies with their target audience. He highlighted that businesses today cannot survive without a strong online strategy. From social media marketing to search engine optimization (SEO), every tool contributes to building brand visibility and credibility.
During the first session, the speaker explained the importance of SEO (Search Engine Optimization) and how it helps websites rank higher on Google and other search engines. He demonstrated various SEO techniques, such as keyword research, on-page optimization, link building, and content marketing. Students learned how proper SEO strategies can increase website traffic organically without spending money on advertisements. The practical examples shared by Vikash Sharma Sir helped everyone understand how SEO works in real life.
The second part of the workshop focused on Digital Marketing Strategies. The students explored different types of digital marketing, including social media marketing (SMM), email marketing, pay-per-click (PPC) advertising, and content marketing. Vikash Sharma Sir discussed how these techniques can be combined to create effective marketing campaigns that reach the right audience at the right time. He also shared case studies of successful brands that used digital marketing to grow rapidly in competitive markets.

Throughout the session, the participants-Shruti, Tanuj, Rupal, Sonakhi, and Deepak-were highly engaged. They actively asked questions and participated in hands-on exercises related to SEO tools like Google Analytics, Google Search Console, and SEMrush. The interactive learning environment made the workshop not only educational but also enjoyable.

Media Manager, and Content Strategist are becoming increasingly popular and rewarding.

At the end of the workshop, participants shared their experiences and appreciated the efforts of the DSOM Institute for organizing such an informative session. They mentioned that the workshop not only improved their theoretical understanding but also gave them practical exposure to the latest digital tools. The session concluded with the distribution of certificates to all attendees, acknowledging their active participation and learning.

The SEO and Digital Marketing workshop by Vikash Sharma Sir at DSOM Institute proved to be a great success. It helped students like Shruti, Tanuj, Rupal, Sonakhi, and Deepak gain valuable knowledge that will support their future careers in the digital world. Such workshops inspire learners to explore new opportunities, enhance their skills, and stay updated with the rapidly changing online marketing landscape.

website www.dsom.in

29 Tagore Villa, Above Bank of Baroda, Connaught Place, Dehradun Uttarakhand

Founded in 2017, Dehradun School of Online Marketing (DSOM) is a leading digital marketing training institute based in Dehradun, Uttarakhand. Our mission is to empower students, professionals, and business owners with practical, industry‐relevant skills that enable them to thrive in the digital world. We offer hands‐on training in core areas such as SEO, SMO, PPC, web design & development, WordPress, content writing, email marketing, graphics, and more.

At DSOM, learning isn't theoretical-it's project‐driven. From Day One, our learners work on live assignments, real client briefs, and simulated campaigns to build a strong portfolio. Our trainers are seasoned practitioners who bring current market insights and tools into the classroom.

We emphasize a supportive learning environment with small batches, personalised mentoring, free demo classes, and lifetime assistance. DSOM also provides internships, placement assistance, and guidance for entrepreneurial journeys.

Our vision is to become the most trusted hub for digital marketing education in Uttarakhand, delivering high quality training at affordable costs. Whether you want to launch a career, grow your business online, or master new skills, DSOM is where your digital journey begins.

This release was published on openPR.