United States Brain Health Supplements Market valuation $11.71 billion by 2033 - Exclusive Report by DatamIntelligence

"The global brain health supplements market size reached US$ 7.66 Billion with rise of US$ 7.97 Billion in 2024 is expected to reach US$ 11.71 Billion by 2033, growing at a CAGR of 4.4% during the forecast period 2025-2033." As per DataM intelligence research report

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United States: Recent Industry Developments

✅ In October 2025, JOURTHON introduced a Brain Health Softgel supporting memory, focus, and long-term neuron protection with a formula grounded in nutritional science, aiming to enhance cognitive performance. This product addresses the increasing demand for scientifically backed brain health solutions.

✅ In September 2025, Reckitt launched Neuriva Memory 3D, a groundbreaking formula with clinically tested ingredients Cognicell and Neurofactor designed to support all three dimensions of memory - short-term, long-term, and working memory. The product also includes vitamins B6, B12, and folic acid to promote brain health.

✅ In April 2025, the U.S. brain health supplement market was valued at USD 3.63 billion, with continuous growth driven by rising awareness of cognitive health issues such as stress, depression, and aging-related decline.

✅ In June 2025, the market research highlighted significant innovations in nootropics and nutrient-based formulations addressing mental clarity and performance, emphasizing the rapid expansion of cognitive wellness products across the country.

Japan: Recent Industry Developments

✅ In October 2025, the market size for brain health supplements in Japan was valued at USD 301.5 million in 2024 and is projected to grow significantly, with increasing emphasis on natural, science-backed ingredients for cognitive support.

✅ In September 2025, Kaneka launched "Watashi no Chikara (My Energy)TM - Q10 Yogurt Brain Care," a functional food offering targeted at maintaining attentiveness and information processing ability. It is distributed through major retail outlets and promotes cognitive health through functional foods.

✅ In August 2025, a notable partnership was announced between Neurim Pharmaceuticals and a Japanese nutraceutical firm to develop and distribute melatonin formulations for elderly patients facing sleep-wake issues, supporting Japan's aging population goals.

✅ In July 2025, the market saw the launch of various herbal and natural dietary supplements such as ginseng and lion's mane, supported by increasing consumer demand driven by scientific research backing their cognitive benefits. The growth rate is expected to reach a CAGR of 11.6% through 2033.

Brain Health Supplements Market: Drivers

The brain health supplements market is experiencing strong growth as consumers increasingly focus on cognitive wellness, memory enhancement, and overall mental performance. Supplements containing ingredients such as omega-3 fatty acids, vitamins, herbal extracts, and nootropics are gaining popularity for supporting memory, focus, and neuroprotection. Rising awareness about age-related cognitive decline, neurodegenerative diseases, and stress-related mental fatigue is driving demand. Advancements in formulation science and evidence-based ingredients are enhancing efficacy and consumer trust. Easy availability through e-commerce, pharmacies, and health stores is further fueling market adoption.

Growing geriatric populations and increasing prevalence of lifestyle-related cognitive impairments are supporting market expansion globally. Technological innovations in delivery formats, such as gummi€s, powders, and functional beverages, are improving consumer compliance and convenience. Marketing campaigns emphasizing brain health, productivity, and preventive care are boosting awareness and adoption. Collaboration between nutraceutical companies and research institutions is promoting development of clinically validated supplements. With rising focus on mental wellness and preventive healthcare, the brain health supplements market is poised for sustained growth.

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Brain Health Supplements Market: Major Players

Bayer, Amway (Nutrilite), Herbalife, GNC (GNC, Beyond Raw), Pharmavite (Nature Made), Nature Bounty, Reckitt , Haleon , Blackmores , Now Foods and among others.

Segment Covered in the Brain Health Supplements Market:

➥ By Product Type: Herbal Extracts, Vitamins & Minerals, Natural Molecules

➥ By Supplement Form: Tablets, Capsules, Others

➥ By Application: Memory Enhancement, Mood & Depression, Attention & Focus, Longevity & Anti-Aging, Sleep & Recovery, Anxiety

➥ By Age Group: Geriatric, Adults, Pediatric

➥ By Distribution Channel: Pharmacies/Drugstores, Supermarkets, Specialty Nutrition Stores

Research Process:

Both primary and secondary data sources have been used in the Brain Health Supplements Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

Most Frequently Asked Questions in the Brain Health Supplements Market Research Industry:

➠ Who leads the Brain Health Supplements industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Brain Health Supplements market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Brain Health Supplements market growth?
➠ What are the dominant sales and distribution strategies in the Brain Health Supplements industry?

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Regional Analysis:

⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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✅ Competitive Landscape
✅ Technology Roadmap Analysis
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Consumer Behavior & Demand Analysis
✅ Import-Export Data Monitoring
✅ Live Market & Pricing Trends

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